When you give something from the heart, the rewards you reap will be more than you deserve. Today, Brendan Meyers interviews Dr. Michael DellaCorte, a chiropractic at Health Edge, to talk about how giving has created his business. As someone who focuses on healing and helping others, Dr. Michael believes that through continuous self-upgrade and research, one can become more confident in helping others and growing as a professional. Join this powerful and inspiring discussion about how giving can be a power tool for business success.
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Free Services, Big Business With Michael DellaCorte
Dr. Michael DellaCorte is going to be joining us on this show.
Thanks for having me. It’s great to be here.
He’s one of my very close friends. He lives in Los Angeles, California. We’re going to be talking about a lot in this show. First, I got to finish this welcoming. The CreateU Experience is all about igniting your breakthrough and bringing your vision to life, which means getting out of your comfort zone, becoming an optimal individual, whether it is with your nutrition. It’s with the things that you’re doing in your morning routines, literally anything and everything. If you want to build a business, if you want to transform your body, if you want to have a better relationship with your parents, whatever it is, that’s what our focus is to ignite your breakthrough and bring your vision to life.
Dr. Michael DellaCorte is someone that inspires me. He motivates me. He inspires many people around not only the Los Angeles area but also the United States and around the world. That’s the truth. He’s flexing his cross. He’s a man of God. He serves the Lord. That also means he serves for me and you and everyone around us. What makes him so unique is how much he’s willing to learn, how important research is to him and how important giving is. That’s what we’re going to be talking about and that is how giving created his business. It developed something that will never fail. Honestly, from my perspective, I believe Dr. Michael DellaCorte, who is a chiropractor. He specializes in ART and works on functionality and all that. I don’t think he’ll ever fail. He’d always going to have a successful business because of who he is and what he does. Mike, from that intro, what can you tell about yourself to the audience so they get a better understanding of who you are?
Thank you for your kind words. I’m Mike. I’m from Connecticut. I moved out to California to pursue a career as a chiropractor and met some incredible people along the way. What built my business the most was giving and serving from day one. Most of it was for free. Everything that I’ve ever done for free has come back tenfold. Looking at it as giving without expecting anything in return has brought tenfold in return, which is a very powerful thing.
How do you even get to that point where you’re like, “I’m okay with not getting anything in return.” Where did you learn this source of giving in your life that’s so powerful?
It’s a mix of studying scripture, going to church and I do have outstanding mentors all over the world. Dr. Yong Kim in Sacramento, Dr. Maher Rice in Long Beach, California, Dr. Sebastian Gonzales in Huntington Beach, California. They’re all incredible. You see these gentlemen and they’re willing to give. At first, it was a lot of personal experience going into it as well. When I first started taking care of people, I wouldn’t charge because I was in chiropractic school. I’d taken my first Act of Release Technique course. I wanted to do it and practice. My friend, Amanda Bucci, came and I was practicing on her. This was when she had moved out to California and so had I. We became friends. I would watch her and everything that she would do that built her to who she is and what she represents. She did it authentically and starting with her. I was practicing on her. Eventually, our friendship grew more and more, her audience grew more and more. Now from her I get many referrals and I was trying to practice to get better, to be able to serve more people. In that, as I grew, I would get referrals left and right.
They’re like, “This guy gives. He cares. He wants to see you succeed.” Essentially where you found this understanding of giving was first like, “I want to practice.” That’s number one I want to practice. Once you got through that part of it, and this is something that our audience can take into their own lives, is first you got to practice and then you had more and more mentors. These mentors were showing you some techniques or explaining like, “This is how you want to go about it this way or go about it this way.” You also saw Amanda Bucci. You saw how she was going about her life and she’s always willing to learn and all these other things.
This is my perspective that it isn’t that you’re only giving and that’s all you’re worried about. It’s more so you’re always learning. From that learning, you always want to implement something or someone in practice but your learning never ends. What are you doing now? You were doing a lot of free work, but also you’re getting paid for many sessions that you were doing at the time as well. As you evolved more and more referrals and things kept on coming again and again. How did you get to where you are where you have a lot of people coming into your office and you partnered? How did you make that leap of giving to full-time work?
It was a lot of free stuff. It was a lot of doing for free. Eventually, I met my girlfriend, my future wife and she is in practice with her brother-in-law. One day they asked me to take a look at their sister-in-law’s shoulder. I went into their office, took a look at her. Not every case is like this, but thank God it went away in one shot. They had one session. From there, they asked me, “Can you see this other person?” It was a case of sciatica and three visits it was gone. It got to a point where I said, “There’s a lot of value behind this.” Different mentors almost gave me permission to say, “It’s worth it what you’re doing.” There’s much value behind it because now the more that I get paid, the more that I can do for free. We’ve done volunteer events where we get to treat homeless Army veterans. Thank you for your service, everyone. They’re called the Stand-Down events. I did one in Long Beach. I did one in Compton.
He has an office in Glendale. If anybody wants to go out there, you can contact him.
A friend that we have here with us is part of the AIDS/LifeCycle where the riders go for 545 miles. They go from San Francisco to Fairfax High School in Hollywood. When I did it, they’d raised $15.9 million. They gave us this statistic where with that amount of money, anyone who contracts HIV or AIDS, no one knew that gets it should die from the disease. That’s how far the research is coming. You look at it like they need the money to do more research to help more people. Now charging for services allows me to do more.
You’re saying you went from giving and doing things for free and a little bit of money on the side to now you’re charging. Now you’re like, “This is what my services are because I find the value of myself.” A lot of people have trouble selling. They feel like they don’t have the worth, they don’t have this or that. From my perspective, it’s confidence with themselves and how much work are they putting in to be able to sell something. If you feel like you’re not learning, you’re not researching, you’re not growing within whatever you’re charging, I don’t think you’ll feel well. What are your thoughts on that?
Always keep improving because at the beginning as I was improving and improving, I would get a phone call and say this person is coming in to see me at 1:00. I’d be quite nervous beforehand. Am I going to be able to help this person? You keep learning and you go to many courses. You can piece together many bits of information from this course, that course. It gets to the point where I know I can help this person. There are some times where my friend, Dr. Marco here can confirm as well. There are some where you may not be able to take the discomfort away that they are feeling. You may have to refer them out for a surgical consult or something like that. Even if you said something to them that turns them on to a meditative practice, you can impact somebody always. You can help 98% of the people that come in get rid of their discomfort. The other 2%, you’ve even still made an impact.
When someone comes in now, whether it’s Active Release Technique or whether it’s with words, it’s all coming from above. We’re facilitators. The more that I learned, the more confident I became. I give you guys a lot of credit to selling products because, with mine, I can do Active Release Techniques anywhere. I’ve done it on a park bench. I’ve done it in my office. I’ve done it on your couch. With the Active Release Technique, it’s easy to make an immediate change. I’ve been on a subway before and somebody told me that they had unbelievable wrist pain when their wrist would bend back. We took it away in two minutes. It was in New York. I did that for free, but it was riding a subway.
The point is that you’ve learned so much that you’re confident in your skills that no matter what, you’re going to provide. That’s why you can charge more and more. Everyone that’s reading, you got to understand this, whether you go into the grocery store and a cashier rings you out or you’re working in a corporate job, wherever you are in life, money is the thing. Money provides for us to be able to live.
If you can show someone value immediately, what I do and what you do, you show people value with your Greens and your Creatine and things like that. From my perspective, what I would do is if someone said, “My neck hurts when I do this.” Let’s figure it out. If we nail the cause, we’re going to have you feeling better instantly. It’s not going to go away permanently, but if in 30 seconds I can help you go from a 9 out of 10 discomforts to maybe a 5. One of the many things that I learned from Amanda and also from you, Brendan, is let’s say I do that for somebody and they say, “This guy did that for me for free.” I tell him in my office, “I like to set aside 60 minutes for our initial evaluation so we can talk, do an examination and treatment.” They think, “If he did that in 30 seconds, imagine what he can do when I pay him for his time and his service.”
I want to touch on that because if you can provide someone, it could even be a relationship like you’re dating someone. If you could provide value to that person, remember, value that’s provided off of people’s needs and wants. Generally, it’s more wants. No one needs anything in their life too often, some do. It’s very minimal. When it comes down to it, if you can provide a want, provide something that fits that want, they will want to talk with you and learn so much more. If it is a girl that you want to date or it is your parents or it is a teacher or it is your coach or whoever it is. If you want them to pay attention to you more and build a relationship with you, I truly believe if you provide all that you know within that 30 seconds, the future is bright.
One thing that I’ve noticed is even with coaches online or people that are working online, they get stuck because they feel like they’re not providing anything. Here’s the thing, you are. In 30 seconds, you’re saying if you could provide a story in 30 seconds and you get two messages out of 100,000 people that are like, “You helped me to do it.” You have inspired hundreds of people. You don’t see it because a lot of people don’t speak up. Believe and trust that what you’re doing is of value. If it is for free, like those 30 seconds, it could be 30 seconds for you, sometimes it’s 30 minutes or an hour, that translates to twelve hours of being paid. That translates to 30 hours of being paid.
That’s what’s important. Michael, now that you’re established, what makes you want to charge more and more? Why do you feel like it’s okay for yourself to do that? This is also important. A lot of people, they launch a business or they go work somewhere and they’re making X amount of dollars. They feel like, “I don’t know if I’m more valuable than this,” but in reality, many of us suppress how much we’re supposed to be making. We’re like, “It’s okay. We settle.” What makes it okay for you to take the next step and be like instead of let’s say $70, $50, whatever it is. Why can’t I charge $80 right now? Why can’t I charge $100 a month from now?
It’s skillset and value. I increased mine. The more and more people that I started to help and the more and more money that I invested in myself, the more money I made. These courses, they’re pretty penny. They’re worth every second and every dollar and every second of school.
What’s an example of how much the course costs?
For a weekend was $2,500 for three days. It’s worth it. You said somebody posts something on Instagram and they impact 1 or 2 people. That’s awesome. That’s what they want. If I got a course and it can help even one person let alone helping the thousands that I’ve already seen. When I would get people that have said, “Yes, I’ve been to this person, this person.” Now they come to me and say, “I don’t know what to do. I’ve seen many other people. This is never going to go away,” then we help them in any way immediately especially if we can bring their discomfort or pain level down, that’s worth so much. As I learned too from mentors, it’s a service but what if somebody says, “My leg or my knee or my back hurts so bad, I can’t get down to the ground to play with my grandkid.” My child had their first child, what’s a high initial fee and a few follow-ups for the rest of your life.
What is $500 for spending time with somebody? That’s what I say is that we’re too consumed by this money thing that society has conformed us to. It’s like, “This TV costs X amount of dollars, but do you know how much TV people watch?” Do you think that a $200, $300 or $400 TV isn’t worth it? If you love watching this show, learning about this on National Geographic and watching your favorite football team, that brings you excitement, that brings friends around you. It’s worth it.
If you’re providing a service or if you’re for providing a product, as long as it can help somebody, there’s value. I’ll never forget one where a mom came in and said that her daughter kept making playful jokes, but they hurt her because the daughter learned how to ride a bike. She wanted her mom to ride a bike with her. She had knee, hip and back pain and she couldn’t even get on the bike. The daughter didn’t understand mommy is in a lot of pain. Mommy can’t do this. She didn’t understand. It looks like mom doesn’t want to. She goes to school and says, “Mommy won’t ride the bike with me” because she doesn’t understand that she gets pins and needles going down her leg the minute she tries to pedal.
She’s doing well now. I stay in touch with everybody. What’s a high fee worth to be able to ride with your mom? It’s even more, the daughter goes to school and says, “My mom finally rode a bike with me and it’s great.” I want to relate this to as much of an audience as I can. If your product changes the game for someone, if your service, if your word, it’s worth it. You’re absolutely shredded. You have a nice little picture up on the Gram as @TheBMeyers does. They have been struggling to stick to a diet for a while. Your words resonate with them.
Whether you say, “This is the best I’ve felt. This is the most confidence I’ve ever had. It’s a lifelong transformation.” Instagram doesn’t cost anything. They see that and they see that you’re consistently doing things. They say, “Instagram is completely free. What If I hire this guy and it’s worth it?” I have coaches for many aspects of my life. In business, it’s Mike Zeller, my nutrition, Brian DeCosta, a good friend of ours. I have a great Muay Thai coach. His name is Serg. Megan Hayes, my strength and conditioning coach, she’s fantastic. I invest in all of them.
The point is give at first and don’t be afraid of it. After you give, I guarantee, I’m sure Mike can guarantee it too, you are going to have people asking for your services or products or whatever it is. Even if you’re making a lot of money, keep giving. One of the things that I want to do is I want to build parks around the world. No one is going to pay me to build a park somewhere in Indonesia or somewhere in Egypt or somewhere in Sweden or somewhere in Romania. No one’s going to pay me to do that. They potentially could, but my goal is to put build parks all around the world so people can come, workout and swipe through workouts on a screen and do all these cool things. That power is going to evolve by creating a nutrition business. It’s going to evolve CreateU as a brand. It’s going to evolve me as a man because I’m going to be in new projects. It’s going to develop relationships in these cities and you never know what comes from it.
I still do a ton of stuff for free. I pay for my Greens too. You better believe it.
It’s important to pay for services as well.
I’m not saying to people, “Go do all this for free.” It’s to have an open mind. If I meet somebody and we’re on an airplane or something like that, I’ll give them a couple of minutes even if it’s words. When we were traveling from Colorado Springs to here, we stopped at Garden of the Gods, which was fantastic. I forget the gentleman’s name on the sign, but it said “In honor of this person. Honoring his request that this place be free forever.” If that gentleman was alive, rest in peace, if he had a product, I would buy it. He’s letting me into this cool place completely free. What if I buy something from this guy? That’s why I like the CreateU Greens a lot.
Don’t give knowing that you’re going to get something in return, but do know that you are going to get something in return later on in your life. That’s where faith comes into play. Have faith in your abilities and if you’re always learning and you’re transforming, you’re researching and you’re like, “I want to do better.” It will come around and give you a nice metal in the end. That’s the truth. Mike, thanks so much for coming in. I appreciate it so much.
Thanks for having me.
Please don’t hit him up and be like, “Can I have this for free?” His skillset is extremely high level. He’s good at what he does. Pay for his services now. If you’re in pain, is your pain worth the money? Can you go buy a pair of shoes for free? No. You’re going to buy a pair of shoes because you need to wear shoes, when you’re walking outside so you don’t tear up your feet. It’s the same type of thing, pay for services. Mike, where can they find you?
Feel free to send me an email, MDellaCorteDC@gmail.com.
Check him out via email. Also, you can look him up on Instagram. You can also go to my Instagram @TheBMeyers and go to my following and who I follow and he’s there. Definitely check him out. He’s always providing some awesome value. His stories are freaking hilarious.
If you have any questions, please reach out.
Mike, I do appreciate you coming on here because this source of giving is beautiful. It’s very inspiring for people that are reading right now so that they can implement into their own life. If you’re reading this and you haven’t shared this with your mom, your dad, whoever it is, your coworkers, even a very close friend, I highly suggest you do because this is the way, this is the path, one of the paths to making not only a lot of money but a huge impact in the world. It truly is. Ignite your breakthrough, bring your vision to life. Thank you so much, Mike, for coming.
Thanks for tuning in for another episode of the CreateU Experience. I’m happy that this CreateU Experience is around and also CreateU Nutrition. If you go to CreateUNutrition.com, you can learn more about what we are and what we represent and why we’re pushing for the highest quality to the affordable ratio in the world. It means we like to come out with the best ingredients possible, the highest quality products at the lowest price possible. The reason why we do that is that not only do we want influencers to know their worth, but we also want the consumer to be able to level up and transform. Why would we ever release a product that’s expensive that 90% of people can’t buy? It’s bullshit. I don’t believe in it. Mike doesn’t believe in it. No one from the team believes in it. We are a family. We’re growing the vision and remember, ignite your breakthrough and bring your vision to life. Thanks for reading another episode of the CreateU Experience. I’ll see you next time. Peace.
About Dr. Michael DellaCorte
Dr. Michael DellaCorte is qualified as a Doctor of Chiropractic (D.C.), licensed by the State and who practices chiropractic medicine -that discipline within the healing arts which deals with the nervous system and its relationship to the spinal column and its interrelationship with other body systems.