Episode 106: YouTube Mastery, Scale To 1M Subs With Stan Browney

CUE 106 | YouTube Mastery

CUE 106 | YouTube Mastery

 

Are you an aspiring YouTuber? Is creative content your passion? Check Brendan Meyers as he interviews Stan Browney. Listen how Stan, at 13 years old at that time, started to make videos and create online content out of passion. Learn how he scaled up to a million subscribers on YouTube in four years and what pushes him to pursue this kind of career. Plus, found out why he proved his parents wrong.

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YouTube Mastery, Scale To 1M Subs With Stan Browney

We are here with an amazing guest. I’m looking at him on Zoom and I’m like, “This dude is ten. This man is impacting people worldwide.” He is with Gymshark, MyProtein, and owns FORGED London. He has a million subscribers on YouTube. I can keep on going. I want an intro and I don’t even need to say anything about me. I want to intro him. Stan Browney, what’s up?

Thank you so much for having me. I’m excited. I watched your stuff back in the day. You get this a lot. The bar dancer stuff is a crazy workout. I know about your injury so that’s probably what got you injured as well.

I’m the old man, the legend, and the guy that’s like, “That’s that guy from twenty years ago.” That’s me.

“That’s the guy from back in the day, calisthenics.” That’s what people would say. I wouldn’t necessarily say that as an old or a bad thing. That’s pretty sick if people say that.

I’m going bald. I don’t have the flow like you. Stan, I’m excited to have you on here. Everyone that’s reading, I guarantee they are interested in for sure the million subscribers and how the heck you even built your social to that levels, but more so on who you are and where all this passion comes from because a lot of people are passionless. They can’t find their inner strength. They’re searching and they’re like, “I need to find this.” As you know and I know, a lot of this is patience and all this stuff, but Stan, I want you to reel it out. Tell us some stuff.

Never stop hustling for something that you're passionate about. Click To Tweet

I liked that you said patience. I started when I was young or at least thirteen years old. I started making videos in, not even my first language, English because I liked the English language. I was watching English series on TV and stuff. I liked the language a lot more. Broader audience impacting more people for a thirteen-year-old. I thought I could reach more people. I started as a video creator or content creator, making stuff that I thought was funny, epic, and fun to do like you do as a thirteen-year-old. That’s what you do. I kept doing that and got hooked on optimizing everything as fast as possible because if you make a video that you think is epic and cool. You want to optimize that because it would suck if that only gets ten views.

To be fair, my content back in the day wasn’t the best because I was thirteen. Who watches a thirteen-year-old? No one, probably. I had a few followers but it was a lot of fun. I did it with some friends and I kept doing it. I liked that you said patience because I chose something that I loved and that was creating content, making videos, filming, and recording. I’m a real camera geek. It’s patience but keep going with what you’re doing. I’ve built it out to something that I would’ve never thought of a few years ago.

A few years ago? You started years and years ago.

I started a long time ago and I have been doing badly until 2017. That’s years of doing, making content for no one.

You were setting the stage. During that time, what kept you going? I’m sure people that are reading are thinking, “I’ve been doing this for two years or I’ve been doing this for three months and I’m already exhausted.” How were you doing this for years?

That’s why I liked that you said patience because it comes down to that. For me, it was because you choose something that is so you, fun, and you like. It keeps going because you’re liking it and because there are some results. That’s where you get the most motivation from. You’re doing something that you like and love. You’re not going to stop doing it because there’s not a lot of stuff coming out of it. No profit or nothing.

In the first few years, I’m “lucky” because I was young. I was making no money from YouTube for the first few years. I didn’t care but my parents, at some point, cared. They liked what I was doing but they were like, “You need to start making some money because everyone around your age is now doing some side jobs. You should do something. Stop making those stupid videos, at least put less time into it, and start getting a real job for your age.”

I said, “I can make some money here. Let me keep going.” I ignored it for a while and I had one video that popped off a little bit with a few hundred bucks and my parents were like, “You can make a little bit of money from it.” That dropped down again. Two years later, I’m still making $30 a month from YouTube. At some point, it finally started working in my favor. That was my ultimate goal. It’s to prove to my parents that I do not need to get a real job and I can keep making videos because this can also make a little bit of money. That’s how I went at it.

That’s inspiring the fact that you never stopped and you hustled for it. I can relate to that a lot. It wasn’t as long for me. It was much shorter but I studied the algorithm. I tried to make the right connections. I dove into the relationship side of it like, how do I build a relationship with each person that’s coming in? It’s like what you were saying, I had my intense workouts. I had my five-minute workouts and me going onto the bars and dancing in the air. That was something that I felt a passion for and I went with it. I trusted my gut. Trusting your gut to keep on going what was telling you, “This is going to work out.” What was that?

I’m not sure if this is any more motivating at all but you see people online doing it, you’re liking what you’re doing, and you’re thinking to yourself, “Why not? Why can’t I do it? I’m doing it right now and I need to do it a little better.” I’m there. I’m doing what I love and what I want plus it is a real job. At least that’s what I tried to convince my parents to. That’s what it was which is looking around me and thinking like, “Why not? Why wouldn’t it be possible if people don’t understand it?” YouTube is still to a lot of people, but in 2013, 2014, 2015, 2016 and 2017, it’s like, “What is it?” Everyone above 30 years old was like, “What is it? What are you doing? Why are you wasting your time?” That’s what kept me going. I was thinking that I can do it. Why not? There are a lot of people doing it and I can do that as well in my own style.

Where did that come from inside? As a kid, were you challenged a lot? For me, I was bullied and I was picked on, but I was also an amazing athlete. I played American football. I don’t know if you ever heard of mossing, but I would moss people. I would jump over people, show a lot of speed, and they loved the fact that I was athletic. Where was it for you? Were you picked on? Was there anything that you went through when you were a kid?

A lot of people say I was picked on. I didn’t know exactly because I don’t think I’m coming from a bad background or whatever. If you want to go into the sobby stuff, I was put into special classes because I had anger management and stuff like that when I was young.

What do you mean special and anger management? What are these other things, if you don’t mind?

I was going to classes or a place. Every single time I came there, they were talking to me with stuff because I was getting angry fast. Back in the day, I had asthma. Luckily, I don’t right now, which is epic. I like that because it sucked. I used to get these attacks and they were the worst. At some point, I would wake up with some attack and run to a window in the middle of the night because I tried to breathe.

It’s like panic attacks. Did you have anxiety when growing up?

No. It was because of an asthma attack so I tried to run to a window. I don’t have that anymore for a long time so that’s cool. There were hard moments thinking I was different because I felt different.

I want to tap into that because I felt different as well.

It was looking from an outside perspective almost. I was like, “Why is everyone acting so different than I am? What do I need to do to fit in and not be the weird guy or the guy who always gets angry?” It’s not far out of the boat or something.

Do you know what’s interesting? You’re still an outlier. You’re a part of the 0.000001% who is impacting the world. You have a million subscribers, social media presence, and you have so many opportunities. You’re growing and you’re young. For the readers, don’t think that if you’re young, you’re 13, 14 or 15, you’re going through acne, bullying, skinny, overweight, and you feel different, it’s most likely going to be a positive if you turn it into a positive. You are literally an example of this and I admire that. It’s a powerful thing. It’s so empowering and you’re starting a podcast too. I’m sure you’re going to be able to talk and dabble into a lot of these subjects.

It’s not necessarily about specific topics, but it is going to be about teaching people with a guy who has a lot of knowledge. I’m not the 21-year-old trying to teach someone something and everyone is like, “You’re 21 years old. What are you talking about now?” It’s going to be about productivity, finance, and health. That’s going to be it. It’s the basic fundamentals of healthy life like financially independent but also being healthy, having great productivity, great mindset, and stuff like that. That’s what I’m into. That’s what the guy I’m doing it with is into. That’s going to be it.

Let’s take a little shift to YouTube algorithm. I want to tap into this a little bit because I’m sure you know a lot. You say that it’s simple. For me, personally, I dabble in and out. I have 800,000 subscribers and it’s been stagnant for years because I separated. Express a little bit more to me. Tell me a little bit about this algorithm of 2021.

One of my favorite topics when it comes to YouTube or, in general, is algorithm is interesting. People think it’s a big and scary thing and you need to do it for this in that reason or you need to do this in that to fit in, which is true when you look at it from the outside, but when you look at it from the core basics, an algorithm is designed for a platform to make sure that the platform is healthy. It’s to make sure that there are a lot of people on there, the platform is earning some money, and keeping their audience. Not that someone’s clicking the video and thinking, “This video sucks,” and they’re going to do Instagram instead of YouTube. That’s not happening.

CUE 106 | YouTube Mastery
YouTube Mastery: Write down 10 things that you need to do that are non-negotiables every single day and recognize the life that you’re feeling is the best.

 

What do you need to do as a content creator? You need to be making those videos that are good with good content that people are watching and clicking on as well. If your content is good, if people are watching every single minute of your content but your thumbnail sucks and your title sucks, no one’s going to click it so there’s no one to stay and watch the video. Simply put and make great content that stands out and not as clickbait when people click on it and think, “I didn’t expect this. This sucks. This is a bit of an underwhelming video.” The core is attracting people in the right way and even overwhelming them in the video as well. Making the video even more epic, as I call it, than they expect.

Can you give us some examples of a couple of video names that you’ve utilized? Thumbnails and the name of the video are important so people can click in. How do you relate all of that together?

There’s also the audience side. If I could write the formula, I would write it differently than when I would do in 2020. The audience shifts. People are liking frames more now. Frames when it comes to the thumbnail so when you look at the thumbnail and think, “That’s a frame,” instead of an edited photo with a lot of text on it. The best thumbnails now are frames that are not frames. They’re frames, but they’re pictures with a lot of editing but when you look at it, you think, “That’s a fun photo,” but there’s a lot of editing into it. There’s a restaurant edited behind you with free food on it.

That’s what MrBeast is doing a lot. He’s one of the fastest-growing creators on the platform. When it comes to workout-related content, you could do a million pushups and write one million push-ups in the title and do a pushup below it, for example. You could also have a fun photo where you only do a pushup and have something else happen in the background, which looks like a photo or someone holding a board or whatever. It looks more like a photo instead of an edited thumbnail.

Do you put a lot of text on your thumbnails anymore or not?

I’m uploading and there are quite a lot of texts but it also depends on the audience you’re trying to target and also on previous results. When I’m making a video about a challenge that is popping and exploding right now, you can see which videos are exploding. These thumbnails all have something in common and most of the time it is for workout-related videos. Every single one of them has this type of push-up in this type of weight. It depends on the angle so you can be completely below or extended with a pushup. All of these thumbnails have a weird phase in them. Everyone is looking at the camera straight and making a lot of weird faces.

You can be like, “That’s in the thumbnail and now I need to do exactly that. You can hop on a trend.” That’s how you can start your channel to grow. At some point, when you’ve built an audience and you’re trying to build that out as well, you can start new challenges yourself, which is what made my channel in 2020 pop and explode. It’s with some push-up challenges. I found an old video from 2015 from a guy in Ukraine doing a certain amount of push-ups in 30 seconds. I was like, “I can beat that. I’m going to do that. I can make a challenge around it and challenge other people to do it as well.” In 2020, that challenge on my channel alone got twenty million views or something.

I’m looking at a few of these. One has 8.2 million. You tried the hardest TikTok challenges in the world.

I made a lot of videos around it. In total, it blew up like crazy.

You do a lot of challenges. I see what you’re saying about almost making it a screenshot and having something that is explaining what’s going on. It’s not a bunch of big text or a glow around your body and stuff. If you’re on YouTube and you’re reading this blog, check out Stan Browney on that platform because he has a lot of great examples. If you’re trying to get started, go all the way back to see how he’s evolved this. In the last few years, it’s changed big time. He won’t even be poking but he eats in a day to get shredded. There are a lot of cool things. Where do a lot of these topics come from? Do you do research? Give us the secrets.

For the secrets, that is one of the hardest things that I’m still trying to figure out. I have a lot of answers especially to algorithms and how you should focus on stuff but for creating content, you need to be in your space. You need to know your stuff. If you’re not enjoying what you’re doing so people can be like, “This guy is doing pusher challenges. He’s exploding. Let me hop on a trend.” They blow up as well and they’re not interested in the pushup scene in general, but they’re like, “I hopped on that trend.” They’re not going to expand anymore because they have no clue what’s happening in the scene anymore. Most of the time, they see it when it’s already over.

You need to be on a trend fast. I would say that I’m definitely into whatever I’m doing so I know what’s going on and what’s going viral and because I have a following as well, I’m getting a lot of direct messages every single day saying, “You should try this.” Sometimes, there are a lot of fun challenges there. Most of the videos I’m trying to do now that I’m recording are based on either the things that have gone viral, and I make a completely different switch or I give it my own twist. It’s completely different. I’ll make it to the next level, times three. You’ve got these 200 pushups a day for 30 days challenges, I’m taking that, and I’m letting three guys do that and letting them do their max push-ups. After 30 days, every single push-up, if they do more, it’s worth $10. I’m telling them after they did their maxes.

That’s sick.

I’m trying to take everything to the next level of stuff that has already gone viral. That takes so much time but it’s worth it. That takes its toll on your upload schedule but I always say, “I’d rather upload one video that gets ten million views than ten videos that get a few hundred thousand views. It makes no sense to focus on ten videos to get them out instead of one video that’s insanely good that people know, “This is going to be epic.” You have a lot of creators online that do that. You have a lot of creators aligned. It gets 20 million, 30 million, 40 million views a month but only uploads once a month.

They do well because they come with a bang and not posting all the time as well with the frequency can also create suspense for people and curiosity. Where a lot of us go wrong is we’re thinking, “I am seventeen years old and I want to be a big YouTuber.” “I’m 25 years old. I’m working a 9:00 to 5:00 and I want to be a big YouTuber so I’m going to post every single day or I’m going to post five days a week.” We don’t even test what works best for us in our audience and for our friends. We don’t even listen to our audience. That’s something that I’m sure you’ve had to do overtime. You’re listening to your audience because it’s a relationship. You’ve formed a relationship with your viewers. Talk a little bit about that relationship and what it means to your content creation.

Don't let other people tell you why you can't do it. Just do what you love. Click To Tweet

I know my audience well but when you grow fast, which happened to me in 2020, then there are so many people that ask something different from you that you have to cancel out a lot of stuff and think about what got me here in the first place. That was my own decisions, style, and stuff. Let’s keep doing that and see where it goes. There are a lot of great voices coming out of my audience, saying, “You should definitely try this and this.”

That part is mainly a funnel to Instagram. They went to my Instagram because those are the guys and girls that are like, “I like this guy’s content. Let’s follow him on more platforms as well.” These people know my content and they watch all my videos. They give me the best feedback. That’s what it means for me. On YouTube, when you have a million subscribers, there could be a lot of people or insane viral videos. There are a lot of people in the comments that, at some point, your comment section doesn’t even matter anymore because there’s 1% that is readable.

You have to cancel out the noise but also pay attention to the right people. The other thing is creating a business out of what you’re doing. For you, it’s FORGED London and having sponsorship opportunities. How do you balance everything out when you’re going into a podcast? Do you schedule things you use anything for organization? How’s your sleep schedule? Are you drinking a certain amount? Tell us a little bit more in-depth on that.

The thing now is that I’m setting up a lot of stuff and I need to find a proper way. For my sleep schedule, I’m trying to hit that 7 or 8 hours but by doing that, I have no social life at all. I am waking up after a normal night’s sleep and I go to a new studio that I also bought because of YouTube so that’s sick. I’m sitting in a studio now, which I completely built from scratch. It’s my dream studio with everything in it. I’m going there every single morning with a lot of motivation and I am here until 11:00 PM.

It’s the entire day and I’m doing everything that I need to do. I always miss a deadline every single day. It’s a miracle that I’m here on time because I’m now known as the guy who’s not on time. I like to push the boundaries when it comes to the timelines then I can spend a little bit more time, a few more minutes every single day on working on something. If I’m five minutes late for dinner, those five minutes will add up in a year’s time.

How’s your mental health? Are you doing good? Are you happy? Are you stressed?

I would say that I’ve always been on top of that. When it’s not going well, I do stick a step back but right now, I would say I’m a little too stressed because I also got a girlfriend and everything going around. When I’m here 24/7, you’re not making everyone happy. I would like to be here a little bit less so I can also get my workouts properly. Some weeks, I have five workouts and some weeks, I have two. I like to have a proper workout and sometimes I’ve got to get it in quickly and I’m like, “That was a mad workout. That was not too good.” I want to get the most out of it and I want to do everything I want to do. I don’t know if it’s going to stop. It’s a lot of stress.

Patience is a virtue. I got Patience tatted behind my ear. I recorded a show with this guy named Tyler Holt. He’s also an influencer and he’s an extremely patient person. All of us want things now. We want the visions to come true. We want dreams to become a reality now. I want to give you an experience of myself and maybe you can relate to it. I was in a relationship at the height of my YouTube career. I was daily vlogging for 8 or 9 months. From the viewer, it was amazing. However, I was in your shoes. I was trying to figure out how I balance loving to create, wanting to push the boundaries, doing more and more, filming out of a door, and taking four different angles. I was one of the early fitness YouTubers doing that.

I was trying to make it like a movie with drones. The thing that I learned is the less stressed I am, the more time that I do give to my relationship, and the more time that I do give to myself, the more creativity and the more optimal I am in everything that I’m trying to do with my path. Whether it’s an extra 1 or 2 hours, I started cutting off times, especially after the relationship ended. I couldn’t understand it during that time, but after I was like, “Oh shoot.”

I’ve learned to, “At 7:00 PM, I cannot get on a meeting. It doesn’t matter if you are across the world in China or not. I have to have my me time.” It might be Netflix or if I’m eating food, no one can talk to me. I don’t look at Slack or talk to my business. I eat and I watch some YouTube. These are things that you can do for yourself and meditate in the morning. It’s non-negotiable. I will not take any calls before 8:00 AM. It’s non-negotiable. I wake up at 5:00 AM or 5:30 AM. When I see myself not doing the specific things that I want to do during the good times of my life, I feel like shit. I feel overwhelmed. I don’t know where I’m going. I’m going down different paths. It doesn’t even make any sense.

That’s what I’m having.

I’m doing the same things every day, I recognize them, I’m on a schedule and I’m giving my boundaries and stuff, my relationships are amazing. My businesses are amazing. I start doing well on social media and I can hold it all in. I don’t know if that gives you or anyone reading something to tap into, but that’s big time.

I’ve been looking at that as well, of having a structure. When you’re doing that and you’re building stuff as well and that’s why you’re saying patience because you can say, “No. I’m not going to be working from this time to this time.” If it’s going to take a project longer to finish, then so be it as long as your mental health and everything is right. That’s what you’re saying.

What I’m saying is you have the audience. You have the opportunities and for everyone listen. It’s going to come to be if you stay consistent with it. Trying to put too much energy into something can affect the creativity and optimization behind that creation. It can hold you back further. It’s like the rabbit is racing the snail or whatever. Essentially winning the race isn’t about being so fast. It’s about taking each step in a manner that you can understand, you can digest, and you can know where you’re going because you can go so fast, you spend an extra week, and you hit a wall rather than spending a week and a half on something and that’s the path to victory.

Imagine if you’re going to hit that wall in a week and you have to take a complete U-turn, it takes another half a week or another week to get back to where you were in square one. It takes another week and now it’s three weeks for any of your projects. You know what I’m talking about with this because we want things to happen. There’s a book called The Power of Now. It talks about how living in the moment is so important but also allowing time to transgress in the manner that it does and how powerful it is.

That’s a lot of great info. For some reason, I know it but it’s doing it. It’s so hard when I’m thinking about it and saying, “From now, after 9:00 PM, I’m not going to edit any more or something like that.”

That’s late.

That’s late but that’s two hours less than I’m doing right now.

Start small. I’m telling you from experience, I’ve been on the platform for a few years at a high level. I grew a million in six months on Facebook when Facebook was popping and now I have 1.5 million. I gained 35,000 followers every single month. For me, I wish I knew this sooner. I wish I trusted the process sooner. I wish that I took things easy. Do you know why I had herniated discs, tore my shoulder in four places, got so injured, and now have spinal injuries and so many issues? It’s because I did not take my time. I could have warmed up but I wanted to get on the bar and start doing crazy tricks. I wanted to do a swing 360, a swing 720, or swing 540. I wanted to do it now and that was my lesson that I had to digest. That’s cool and it seems like you’re a normal person. People who are reading are like, “Oh shit.” I need to slow down. All of us do. What’s the rush?

We’ve got the time. I feel like I know it, but it’s hard to put the steps and make it real because we got to do it but it’s hard.

Do you know what you should do? I’ve said this in another podcast before, and I’ve done this myself. I need to do this myself now so we can do this together. Write down ten things that you know are things that you need to do and they’re non-negotiables every single day that you recognize in your life during the times that your life is optimal and you’re feeling the best. When you’re getting enough sleep and you’re feeling great. I’ll give you five for me. One is drinking a gallon of water. Two is waking up at 5:30 AM. Three is meditating every morning. Four is doing yoga at least three times a week. Five is calling my parents every single day.

When I’m doing at least those five, I am winning. I am winning in life and I’m not as stressed. Figure out some five for you. If you’re reading, figure out five to get started for yourself but look at that. My other five are, past 7:00 PM, I will not take any meetings. I have to stop looking at my phone past 8:00 PM. I won’t go on Instagram only but two times in the day. In the morning and in the evening. That’s when I’ll post my stories. There are a lot of different things.

Do you know what’s interesting? I’ve recognized, when I’m doing these ten things, you can see the 11, 12, 13, 14, and the 15 things that come into your life that don’t serve you, and you always get a choice. In that moment, it’s so clear. It’s like, “Does this podcast serve them?” At 7:00 PM, does it serve you? You can recognize it so easily and you’re like, “No. This doesn’t serve me now so I’m not going to schedule it in my day to day because I know I’m going to overwhelm myself. Even though I’m a nice guy and I want to please people and I want to please my stuff but I want to get to this next level. Do you see what I’m saying?

It’s exactly what you’re saying. That’s a lot of great things. I’m going to write them down.

What are five things that you could do? When your life is working, what are five things that are non-negotiable for you?

It’s definitely proper food and water intake, having more time with my family, girlfriend, and stuff like that.

What does more time mean? Here’s the thing about these ten things, you have to get specific. I’m sure you’ve heard of this before where, let’s say, someone wants to collab with you and they’re like, “Let’s collab in a couple of weeks.” A couple of weeks go by and you never collab. You’re like, “Let’s meet next week then,” and you guys never meet. That’s something that I’ve learned in my business. I have nineteen people on my team so I have to figure shit out pretty quick and put structure. I’ll say, “I need this done by 4:00 PM on Thursday,” or I ask them, “You said that you’re going to get this done by when. When is the exact time?” Specifics are so important for this. It’s cool because I can talk about this with you but I learned so much from you from the algorithm on what you said. I was excited about it.

I’m excited about this. That’s a lot of great info. You definitely got to be specific, especially for creators but I would say it’s everyone. When you’re not specific enough, it’s not happening or at least it’s happening a lot later than sooner.

Would you say you’re specific with your videos? With your content creation, are you specific? Are you intentional? Do you lay it out and you’re like, “This is what I’m going to do?”

Yes, definitely.

You grow, right?

Yes.

Do you see the correlation? Isn’t it interesting that we’ll do things in other verticals of our lives, but then we’ll leave other things behind us or to the side thinking it’s not important but in reality, it’s the thing that’s going to breathe the long-term result? I do that so often in my life.

CUE 106 | YouTube Mastery
YouTube Mastery: Winning the race isn’t about being so fast. It’s about taking each step in a manner that you can actually understand, digest, and know where you’re going.

 

It’s weird. It’s so clear but it’s not.

Here’s the thing, it is clear but we don’t want to read it as clear as it is. We don’t want it to be what it’s telling us. It’s like, “Stop working at 7:00 PM, Stan,” and you’re like, “I know it says 7:00 PM, but I don’t want to. I want to push for it.” Imagine that energy from 7:00 to 11:00 PM that you could take in every single day with your relationship with your girlfriend or with your family and how much it can empower you for creativity for the next day. I go on different hiatus not only with my social media, but I’ll go up into the mountains for a weekend. The second I go up into the mountains, the first 2 or 3 hours, I’m exhausted but then the 4th and 5th hour, I have so much creativity. I bring my journals and I start writing and I’m like, “I need to create this system. I need to create this content.” That shit adds up.

That’s the craziest thing. When it comes to content, I have a million ideas now. Every video takes at least a week to make or sometimes even a month. That adds up when you have a few hundred ideas written down. I’m coming close to almost 1,000 ideas that I could potentially upload but that’s a thousand weeks further. That’s crazy. I do realize that whenever you go on, away from the work that you’re supposed to do, it’s only getting better because you’re taking a step back. I’ve noticed that as well. When I’m going on a trip, for example, that I didn’t plan but it was through my girlfriend or whatever with her family and I was like, “We’re going there this weekend? Shit.” We’re going there and I’m like, “Shit. I planned a lot of stuff. I can’t do it,” but then I’m getting a lot of creativity.

Things are going in your mind. You’re like, “I can make this better.”

“I didn’t realize this. I didn’t think about that.” If you do that consistently, it’s how your mind is programmed.

Long-term for me, it’s been so rewarding because I burn out often. I used to be the guy that never burns out. I’m a hustler. I grind. I used to stay up so late and I would have a daily vlog. Who the hell daily vlogs, edits everything themselves, brings a tripod with them everywhere they go? I would edit late at night, I’ll wake up at 5:00 AM, and I’ll start rolling. I’m like, “I have to get that sunset. I have to get the sunrise. I have to get this and I have to edit. I have to make a perfect thumbnail and all this stuff.”

Soon enough, I thought when I was 21, 22, 23, I was good. Twenty-four, I’m good. Twenty-five, my relationship failed. It didn’t fail but it ended. I got injured significantly and I had a huge breakdown. That ended up costing me so much engagement on social media. It cost me when the huge YouTube algorithm shifted to be essentially fucked in a way. That’s my own fault. The beauty of it was I recognized that I’ve got burnt out for the first time in my life. I’ve been hustling since I was thirteen years old selling books. It’s crazy. When you get older and you start feeling weird things like your elbow hurts and you start feeling a little bit more injuries, and it takes longer to fucking warm up. You’re like, “Damn, I should’ve taken it easy.” That’s my two cents.

That’s a good one. I like this a lot. There’s a lot of great info. You talked about the algorithm, I got spiked again. I was like, “The algorithm basically changed there.” I wasn’t there as well.

A few years ago?

Yes. I wasn’t impacted because I had zero viewers.

A few years ago, that algorithm change was the biggest YouTube ever had. It’s when they were coming out with so many different things.

A few years ago, I was doing my stuff. I popped off or I exploded for the first time with a transformation video. It happened at the beginning of 2017. That year, I grew and I dipped insanely hard. I had no engagement anymore, but it is because YouTube started seeing what a real algorithm is. They had an algorithm, but the algorithm itself was pretty bad because it favored content that got clicked a lot and not necessarily watched a lot. They found something that makes sense and values great content. They had an insanely big change and they changed shorter content because they wanted to compete with TikTok.

That’s important, short content.

That is important for a creator, but they are not organically drawing content there. They’re pushing content from inside YouTube and pushing content to make sure that people see YouTube as a TikTok alternative as well which, to me, is a bad thing to do as a platform because you’re pushing content that is not necessarily the best for your audience. You’re shoving it down their throats because you want them to see, “There’s a lot of fun short cat clips on here as well.” You will see a lot of short content being pushed even though it’s not great content.

They’ll definitely be a big shift.

If I would have asked you months ago to look at your feed and your homepage and look at the videos, tell me if there’s a video you hate. Tell me if there’s a video you think, “I would never watch this.” Right now, you can find a few. The algorithm is pushing a lot of short and weird content because they want to be on TikTok. If I would have asked you this months ago, you wouldn’t find that a lot of content you’re getting or recommended you end up liking because the algorithm is only pushing a lot of great content.

Desktop is where they generally start testing it first before anything.

Except for the TikTok one because I am getting an insane amount of short videos. It depends on the country as well. I have an entire short video step.

I don’t have that. I only have it on my desktop but I’m in the United States. I have the Stories. The Stories were one of the big things as well.

That’s how it started and now they’re pushing it. There was a calisthenics channel. To be fair, he makes great short content for calisthenics so I’m going to give him as an example.

Who is it?

He is called Hybrid Calisthenics. He grew from 70,000 subscribers to 1.3 million now in a few months because of only short calisthenics, workout, tips and content. They’re all 60 seconds but he’s got millions of views. For it to be short, it needs to be less than 60 seconds or 60 seconds exactly. That is popping right now like crazy. It’s exploding.

I’m going to get on that game.

You should 100%. Post your old clips, new clips, and everything.

When you’re talking about posting this, I was trying to figure out how to do that, but I don’t know how to post those short clips.

From my experience, you upload a vertical video, not horizontal. It can be horizontally recorded but if you render it or edit it vertically. Instead of the normal dimensions, the 16×9, it needs to be 9×16.

It will pick it up immediately.

I live in the Netherlands, you need to add #Shorts in the description. It could be as well in the title, but I’ve seen it work without being in a title and it can be picked up by Shorts. YouTube analytics shows you where the views are coming from like externally, inside YouTube, or from the homepage. It now also says Shorts.

They’re pushing people and your channel as well. If you’re reading this, I would try that out for sure.

I’ve talked to my YouTube manager, who is a nice guy and I showed him this channel when he had 500,000 subscribers and I was like, “This guy grew from a few hundred thousand subscribers in the past weeks. Why is YouTube promoting?” I had another example, another case study and I was like, “Why are all these people growing?” I’m on top of this. I’m always on top of the growth so I see what’s happening. I asked, “Why is this guy growing like crazy?” He’s like, “That’s a weird example. I’ve never seen this.” My next question was, “Why is YouTube pushing short content this much and it’s not organically. It’s not what people like. It’s not what people are watching right now. It’s because YouTube wants you to see it. He said that it’s not necessarily the case, but he would definitely look into it in that channel and see if there’s anything on why he grew that fast with similar content to a lot of other content.

It’s all 59 seconds.

It’s because it’s short. That guy is a genius. He started fast. He started picking up on short content. To be fair, it is great short content. It is the best short content I have seen because he puts a lot of time into it. It’s a lot of cuts. It’s a lot of facts. It’s a lot in 59 seconds. He’s giving you tips so he’s saying, “Do you want to be able to do twenty pushups? Do this.” He’s explaining everything in 59 seconds. It is great content. His content would’ve gone viral as well but he got pushed by the algorithm so hard.

It’s still available to people. That’s why they’re pushing people right now. I was going to do it but I didn’t know how to post on there. I didn’t have a lot of time so I was like, “Let me try and figure this out,” but I couldn’t even figure it out. How the hell do I get a short video on there and get people seeing it?

I’ve shown that already but I hope that horizontal video is the future of YouTube. It could be going 50/50 but YouTube will never leave the horizontal or the landscape video because it has a lot in the backlog already. It saw how great and how big TikTok is getting. It’s going to be the biggest platform but not the most respected platform because there’s so much shit on there as well. YouTube was at its peak when it comes to growth. I’m a little bit subjective but also when I look at the content that I got recommended, I was enjoying YouTube a lot.

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I was on the platform a little too long sometimes. I’m a YouTuber so I need to know what’s going on and that’s also where I get a lot of video ideas. I get a lot of video ideas from content creators that have nothing to do with my niche but I see a video there and I’m like, “I can make this into something that looks completely different but it’s not. It clicks.” With that, it was perfect. I was enjoying it. I was getting a lot of content that I liked and got ideas from that. I kept watching the entire thing and now I’m getting a lot of five seconds cat clips and I’m like, “Stop.”

I’m wondering what I can even do. Do you have any recommendations? I’m so out of the game.

There are two things I would say to you when it comes to short content. Try it out on your main channel and start a different channel for it.

I have a second channel with 10,000 on it that nobody knows about.

You could post a short content on there first but I would post on your main channel. If you want to grow that or hop on a new trend because Shorts is a new trend. I’m not even sure if you can call it a trend. It’s a new feature of YouTube that is not going anywhere anytime soon because it’s what they’re pushing now. They see that it’s working with TikTok so YouTube wants to implement it as well.

It’s amazing these algorithms and stuff and how powerful they are, even Reels. They’ll push people to make Reel viral because it’s a new feature. I always tell everyone when a new feature comes out, use it up. Use it as much as possible, especially if you have the time, do it.

The thing is, I am not posting any Shorts in my channel because I know what’s working and what’s not. I made a second channel specific for Shorts. Some of my videos are twenty minutes long and every single second of that video took an insane amount of time to edit. There are lots of clips in there that could be a great video potentially on itself. I’m posting that to that channel and I’m also posting content that would never fit on my normal channel. I’m making a calisthenics basketball trick shot. That’s something that I uploaded. It was like an explosive bar pull-up.

What’s your page?

It’s called Browney Shorts. It’s not only Shorts but also short clips that can’t be Shorts because they’re not vertical. I started this and I would say it was going pretty decent.

It’s been showing up as Shorts, right?

Yes. Some have and some have not. There’s a bit of difference there. We’re trying out stuff. We’re trying it out without a thumbnail, with thumbnails, short clips vertically, and short clips horizontally. We’re trying out everything on there to see what works. It’s also still new to me because I couldn’t upload it on my main channel so I made this channel because I’ve seen people do it on their main channel that normally uploads long ten-minute vertical or horizontal videos.

I was like, “Why are you doing this?” I’m looking at the likes, dislikes, and feedback. People are like, “Why are you hopping on this trend? It’s not your style content.” People are not appreciative of that. I understand that as well because if you’re watching a channel that’s about high-quality Netflix series and it starts uploading wacky, short clips, I would understand that you’re like, “What is this? It’s not what I subscribed for.”

I may start another channel.

You can try. A lot of people don’t know that as well but I have a lot of people that I either give tips or I work with on their YouTube channel. It’s about four right now. Four people that I’m actively helping with the channel for fun.

I’ll pay you. I used to be a YouTube Wiz and on this game but I don’t have time. That’s the biggest struggle.

The guy I’m starting to podcast with, he’s not on top of that as well so I’m helping him with that and there’s another YouTube guy who would have a YouTube group, which was fun. What I’m saying is that you can see what is working and what is not, and you have your reach already. If you have some reach, which is your family and friends if you have a big family of friends. That’s your 800,000 subscribers on your channel already.

They can’t even see shit. I kid you not but people messaged me and they were like, “When are you going to start posting YouTube videos,” for years.

That is because in the algorithm, there’s still. There will always be the thing. What gives YouTube assurance of a viewer? They’re watching you in the past month but because you haven’t uploaded in months, YouTube does not know if they’re going to watch your content. If you’re going to promote your content to 100,000 people, they could have also promoted another video to those 100,000 people. They would have known for sure if they would have clicked it or not or at least a 10%. For you, they don’t have it.

You need to be consistent at the end of the day.

It’s like starting all over again. That’s what it feels like. You have a little bit of an advantage because there is still an audience that YouTube knows. What I will recommend to you is one simple thing. Hop on a few trends so that people that already are subscribed to you get those notifications or get that on their homepage. You can get those viewers back if you start posting consistently and create content from that point on.

I wrote this little list. I was going to post things like Stories. I’m getting a house. I’m in a house. It’s a cool house. Our lead media guy lives here. Also, my assistant lives here and our GM for the gym. I’m opening up a gym here in Denver, Colorado. It’s going to be super epic. If you ever come to the United States, come and shoot content for a full week. I have different topics that I want to talk about, you’re a crater face, acne storytime, am I a scammer Philion. Philion made a huge video about it. It has a couple of million views. Did I take steroids? Current acne. What happened to me? Pick up girls with acne.

How to score a girl at the club, the five dating secrets I learned, why I’m single, my gyno story. Those types of things will get people clicking. I coach people as well and I find them a lot of success. As you’re trying to figure out boundaries in your life, I’m trying to figure out getting back into social media and stuff in my life. I don’t even take my own prescription. I try and formulate my own drug and it doesn’t make any sense when we have the path right in front of us. For me, put time into it and love what you’re doing. That’s it.

If I look at that list, there are a few things that will 100% work and there are a few things that I’m a bit doubtful of. If you look at the content you wrote, how much is there about you? How much is there about me? There were some about it. One, in particular, will work 100% and the others will not work. The one that will work is the one with the Philion, the drama one. Drama always works. Drama drives views. Drama is the thing that will get you the most views, short-term.

You are a crater face, acne storytime.

It’s about you and you are saying, “I’m not getting pushed anymore by YouTube.” That means that you’re not important anymore, at least to YouTube, which sucks. How do you get on top of that? How to get back at that is to go through Philion or look at the drama. You don’t want to do that too much because I hate that. I always try to avoid that. If you can come with a good comeback and have a story to tell, you can do that one. The other thing that you want to do is you want to look at it from a viewer’s perspective that does not know you. That could potentially be your viewer. If they’re like, “This guy is talking about his acne story. I have acne as well. That’s interesting.” If you think they’re going to look at the video because of you, because they might know your story or have heard of it, that’s going to be a lot less viewers because they care more about the content. They want to see something new.

I love your tips, by the way. You’re a genie with this shit. I’m going to hire you. I want more tips. It’s interesting because a lot of the topics that I come up with worked when I was hustling and I remember when I was growing.

What you named are the things that would 100% work for a YouTube video. Back in the day, if you had a little bit of a following, it can even get you a new following. It’s YouTube. It’s Vox. It’s stuff about the person. People want to see one specific topic. They want to click a video and think, “I’m going through a journey right now. I’m going to go and see this because of what I’m clicking on, it’s going to be life-changing. It’s going to be one thing.” They’re going to click it and then after a seven-minute video, they’ll think, “That was a fast video. Was that seven minutes? That was a great video.” A story is not bad but it does not work. A storytelling video is, most of the time, one static shot with not a lot of movements. You could add some B-roll but there is no story to tell. You’re not taking someone through a roller coaster ride.

Things have changed a lot.

I talk to many people and they’re like, “I don’t have that time.” I don’t think you have the time as well. I have a few examples. This is going deep but I hope people are enjoying the YouTube algorithm. A guy knows what he wants but he does not have the time because he owns five companies, at least that’s what he said. I like his channel but his channel is a little bit too much on the money side that is incorrect numbers and dropping numbers because that will get him views. I like what he’s doing. He’s putting it into work. He knows what he wants and how it works but he hired a team to make all the content for him. His quality is high. His storytelling is great. He also has scriptwriters even. He grew crazy. He’s also making content around people. It’s not around him but around how much MrBeast is making. That’s how he started.

My ego has always come into where I don’t want to build my platform off of other people.

I hate that. That’s why I don’t do drama. I don’t do too many things around people but more around things that people love. Keeping the great vibes, the positivity, the workout style, and even motivating people. That is what I’ve been working on a lot and I love that. There’s no drama. There’s no hate towards anything. It’s all a fun challenge that everyone can join. As many push-ups in 30 seconds, everyone can do that.

Probably a lot of people would click on my video to check out what I was doing. Honestly, we could talk about this stuff all day and I’m loving this. It’s almost like The Joe Rogan Experience in a way. We’re chilling here. There’s so much that we’ve uncovered. We’ve uncovered organization, boundaries, algorithms, and we’ve talked a little bit about your childhood, all of it. I’m going to end it because I know that you need to get some rest. You need to set some boundaries for yourself.

I’m going to do that. Thanks for those tips. I’m going to write my 5 to 10 things down that I want to get done. I want to get my priorities straight. It was a great experience. Thanks for the Brendan Meyers experience.

My name is CreateU Experience now. I’m not saying that to respond to you and correct you. It’s not that. That’s my thinking now. My name is great but there’s so much cool stuff that I can create without my name. A true impact isn’t even about who’s doing it. It’s about what’s being done. That’s from my perspective.

That’s a great way to look at it. A lot of people are stuck to their names, which I noticed with a lot of people that I worked with. I was like, “Why do you not go for something more snappy that people think it’s more like a brand that is not sounding too brand-ish?” It is you but it’s fun. My name is not Browney. I didn’t think about this when I was 13, 14. The channel had a different name before. I changed the name when I was fifteen. I didn’t think about it like that but it’s a great name because it’s snappy. It’s not necessarily me but it is me. That’s why it works. There are a lot of people that want to use their real names because they get a million followers and they want people to know their name. It doesn’t matter.

MrBeast is an example like PewDiePie. You learn these people and you hear people keep on saying their names. I don’t know how much you watched my videos in the past but I used to say, “If you eat right, you feel right. If you feel right, you look right. If you look right, you do right, you dig.” Have you ever heard of that?

Yes. One of my best friends who got me into calisthenics. He’s still a huge fan.

Tell him I said what’s up.

He’s in all of my videos. He’s the guy in the blue shirt. Do you know the Bring Sally Up Challenge?

Yes.

He did that challenge with ease. He did it on his face with ease. I uploaded that video and that video got a million views. People in the comments were like, “That guy in the blue shirt is crazy.” They were all referring to the guy in the blue shirt. In every single video, he wears a blue shirt. His entire wardrobe is blue. It’s the best. It’s insane. He’s committed.

It’s proof. When they’re familiar with something, they keep on going with it. That’s why you’re doing so well with your videos. They’re familiar with your videos. This is freaking epic.

He’s a big fan as well. Shout out to him. It’s cool that you said hi. He was the one who said to me that if you eat right, you feel right. He got that from you.

I also had, “It’s mealtime.” I would always say that. I would always start the video, “Good morning.”

I’ve heard that as well. He’s such a big fan.

I always find something. This is my sign. I always do this or I go like this or this. It’s a part of me, certain phrases, and the guy in the blue shirt.

I have the same thing. It’s fun. For me, at least, it all happened naturally. I never thought about, “Let’s make this a thing and people made it a thing.” That’s the funniest thing. People ask for likes a lot online, “Smash the like button. Hit the like button. Make the like button blue.” I was done with it. In one video, I said, “Come on, smash the leak.” I said leak instead of like and that stuck. I’ve been saying smash the leak instead of smash the like. All the new people have no clue. It’s such a minor thing that new people are like, “Why is he saying that?” In the next video, they catch on. They’re becoming part of something that they had no clue about. It makes no sense but it happens. We got the guy in the blue shirt. We got to smash leak. We got to drink your water. I always say drink your water.

Relationships build businesses. They build audiences and communities. I appreciate you coming on here. It was my pleasure. I’m super thankful that you accepted my invitation to come here.

Thank you so much for having me.

You’re an inspiration to a lot of people. You’re an inspiration to me. I admire what you’re doing and how successful you are with social as well. If you ever need anything on the business side, any questions or anything like that, I got you. I’ve built a lot of businesses in my day. I used to sell programs and memberships a lot. I can help you out. Where can they find you? Can they type in Stan Browney and they’ll find you everywhere?

Yes. If you type in push-up challenge, you will get one of my videos because I made many push-up videos. I like a push-up challenge. @StanBrowney on Instagram and Browney on YouTube.

I’m excited for everyone reading, new people, also your following to continue to check you out, and see where you head with everything. Check me out as well. Stan, you’re going to give me some tips. I’m going to continuously check in with you because you’re the freaking man. Stan, the man. I appreciate you. Thanks for coming here again. If you are reading, I want to remind you that the CreateU Experience is about igniting your breakthrough and bringing your vision to life, nothing less and nothing more. It’s about you and what you are capable of.

Stan has presented an incredible story. We’ve tapped into the YouTube algorithm. He expresses his passion. That’s why we’ve been on here for over an hour because Stan is passionate. He loves what he does and he didn’t give up. I know the #NeverGiveUp. This thing has been going on. It’s cliché, everyone says it, but it’s the truth. When you’re consistent and when you work hard, and you never give in or up, success finds you. Stop trying to rush everything. Be patient and it will come true. Again, ignite your breakthrough and bring your vision to life. Stan, anything last that you wanted to say?

I want to say to everyone who’s reading to go and follow Brendan Meyers as well on YouTube. If you want to make it pop, you’ve got to drive some traffic for yourself.

Stan the man, I appreciate you. Ignite your breakthrough and bring your vision to life. This is the CreateU Experience. We’re here every single week on all audio platforms. I’ll see you next time. Peace.

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About Stan Browney

CUE 106 | YouTube MasteryStan Browney was born in on October 10, 1999. He is best known for being a YouTube Star. Dutch YouTuber who posts comedy sketches, parodies and challenge videos to his Browney channel. He’s the founder of several businesses online, including forged london.