Episode 93: The Business Building Mindset With Josh Clay

CUE 93 | Business Building Mindset

CUE 93 | Business Building Mindset

 

When you’re good at something, people can get value from you. It is the business building mindset, however, that brings that ability into fruition as it allows you to extend your services to the people who need it. This is what Josh Clay, a performance and movement specialist based in Santa Monica, California, discusses in his conversation with host, Brendan Meyers. As a fitness expert, Josh is very well aware of the value he can give through the services he offers, but he is also painfully aware that he will be doing people a disservice if he doesn’t scale his business to include as many clients as possible. Join in as they trade their insights on growing a business, building relationships, and more in this episode.

Listen to the podcast here:

The Business Building Mindset With Josh Clay

I’m here with Josh Clay. What’s going on?

How are you doing?

First of all, you used to tell me all of your certifications. There are many letters, dots, and stuff. I’m mind fucked.

It’s Bachelor’s in Exercise Science, Concentration in Strength and Conditioning, Minor in Psychology. FRC, Functional Range Conditioning, precision nutrition. Obviously, more nutrition. ACSM, personal trainer, and then CSCS, Certified Strength and Conditioning Specialist.

You’re a badass and you know everything.

It’s a lot of abbreviation.

Do you know what I am? I’m Brendan Meyers, IG, FB, YT, Instagram, Facebook and YouTube. Josh is somebody that I met. Where did we meet?

In Equinox. You would walk in there and do your back squat to 10-foot, 12-foot hurdle jumps across the gym.

It was bound to happen. We just met. We were like, “Let’s talk to each other because we’re both doing badass shit.” Now you’re thinking about moving to Denver.

I’m living in Santa Monica. I moved back after traveling abroad. I’m looking to move to Denver. I needed to be closer to the mountains.

We’re opening up our gym. We have a lot of cool things happening here in Denver. I reached out to Josh and I was like, “I love your shit. I’m always watching it. You know your stuff. I want you to be a part of Body Evolution.” That was one of our memberships on CreateU. He was like, “Yes, let’s do it.” We filmed 450 to 600 videos.

If you’re good at something that can genuinely help people, you’re doing them a disservice by not giving them access to that service. Click To Tweet

We filmed 600 regular exercises and 30 kettlebell tutorials in 36 hours.

He’s about to go to the airport in an hour.

You bought my plane tickets Wednesday night and I flew out Friday morning. You were like, “When is the earliest you could be here?” I was like, “I can be there next week. I can be there in two days.” You go, “Now we’re talking. I just bought your flight.”

Life is so much about going with the flow, see what happens, new opportunities. It’s always coming left and right. Just do it, why the hell not?

The opportunity presents itself. It’s like, “What am I going to do?” My girlfriend was out of town. I plan on working on my own business. I was like, “Let’s go to Denver. Let’s do this.”

Honestly, I believe I can help you with your business and the things that you can do long-term.

You and I have talked before. I love the training side of things. I love coaching people. As far as business goes, it’s something that’s hard for me to grab the reins. It’s something that I see the value in, but it’s not something I enjoy. I love coaching and connecting with people. I love training and learning about that stuff. When it comes to business, you can be the best coach in the world but if you don’t have an ability to create that outreach, if people don’t know you’re a good coach because you lack the business side of things, it’s useless. I heard somebody that said, “If you care about your coaching quality, you’re a loser.” That rustled my Jimmy a little bit.

Being a good coach is the bare minimum. When people come to you for a service, you’re expected to be a good coach. Unfortunately, within the fitness industry, that’s not always the case. It’s lacking a lot and it’s something that you could choose to focus on. You’d be like, “I’m going to level up the industry.” For me, that was something that hit home. I care about my quality coaching, but you’re right. When people come to me, they expect to receive a level of service. If I don’t have the ability to create a business and the way I look at it is if I don’t focus on growing my business, I am doing people a disservice because then I am only helping the people who come to me organically. If I can build my business and create more outreach, then I genuinely believe I can help more people. I’m doing a disservice by not doing the things I don’t like doing.

CUE 93 | Business Building Mindset
Business Building Mindset: You can be the best coach in the world, but if people don’t know it, you slack the business.

It’s like people on social media who are like, “You’re taking money from people.” No, I would be doing a disservice to people if I’m this good of a coach and a businessman and I don’t help people in the way that I can. It’s in any area like dancing or anything. You’re not helping anybody if you’re not utilizing your education.

When you know you are good at something and you can genuinely help people, you are doing a disservice to the people around you and the people in the world by not giving them access to that service. I have, “It’s not about you,” tattooed on my arm. For me, it’s not about you. It’s about serving the universe. What do I need to do to make sure that I show up for the people around me? If you are good at something and it can help improve the quality of people’s life, you’re doing a disservice by not making sure you reach the maximum amount of people.

Where do you struggle most with business? Maybe I can give you a couple of tips and people can take them.

For me, building my business, it happens very organically. I’m very good at getting referrals. For me, it’s how do I increase my outreach? How do I reach more people?

How many followers do you have?

Over 3,000.

If you had 100 of them sign up for your coaching monthly, would you be super successful?

I’d be pumped.

The problem a lot of people have is they try and look at the outreach, “How do I get more?” Every single person is already in front of you. Let’s say 1,000 of them are already qualified people, then they’re the ones that are coaches. It’s probably more like 400 or 500 of them. You still have many people that are waiting for you to step up to the plate. What about you reach out to each person? What if you get them on a call? What if you explain to them on the call not about your coaching, but about their life and what they’re missing out on to live an optimal life?

Where we go wrong a lot in business is we think we need to put everything up front. We need to explain everything here and now. The truth of marketing, the truth of psychology is everything is deeper. If we come up with an approach of a superficial offer or something like, “It’s $150 to join with me.” You say it straight up. How do you think people react? “No, I’m good,” because you didn’t hit any pain points. You didn’t hit into their future. What their relationship is with food. You have to buy them in. Especially with advertising, for instance. For Body Evolution, one of our memberships. Another one of our memberships is ScupltU.

One of the things that have come across long-term with a lot of success is, let’s give them examples of other people and what they’ve done. Let’s zone in on who comments, who likes, how they’re reacting, and go into that data. Once you go into that data, you know what they’re looking at. Why would someone engage with one post, but not with the other? Why am I still intrigued with your kettlebell and not so much with some of your other stuff? Because I am interested in kettlebells. I think it’s fascinating and awesome. Come get me in the atmosphere and you’ll win me over as a client. You’ll win me over as a person that wants to invest.

For example, something I was planning on doing is on my whiteboard. It was who are the people that I service and analyzing what are their problems? What are the problems they face in health and fitness? What do they want out of health and fitness? Talking to those pain points just like you were talking about. It’s thinking about, what are the problems they face? What’s keeping them from reaching their goals and then figuring out, how can I as a coach help you bypass these obstacles to reach those health and fitness goals?

What everyone’s approach is, “I’m a coach. As a coach, how can I help you?” For me, “As a friend, how can I help you?” Because they already know that I’m a coach, they end up asking me for their help. It’s an approach that most people don’t take. I walk into a donut shop. I become friends with the owner of the donut shop. I have an event and I’m like, “Do you want to come to the event?” He’s like, “Yes, I’ll bring donuts.” I don’t need to ask at the end of the day because you’re so connected to them. They want something. Sometimes I even bring it up like this. I get into a conversation with somebody. I develop a relationship. I do care a little bit about the business side. There could be an opportunity. I’m not going to bullshit. I see the opportunity, but I take the approach as, “If I help you, you’re going to immediately want me to help you in a paid form.”

CUE 93 | Business Building Mindset
Business Building Mindset: A lot in business is we think we need to put everything upfront, but the truth is that everything’s deeper.

 

If we can benefit on a business level, why not approach that? I always have those relationships. I developed the relationship, “Let’s hang out. Let’s do this. Let’s do that” and then something always comes from it. You met Ray from Rogue Fitness. He and I are very close friends. We talk about business all the time and we’re going to eventually work together. It’s going to happen because of our relationship. As someone at a tattoo parlor, I went in there and he ended up giving me a free tattoo. It’s because of the relationship. He starts talking to me about the gym and what am I doing with the gym? All of a sudden, maybe we have a bunch of his friends and people coming into the gym. That’s 4, 5, 6, 7, 8 clients for other trainers or whatever it is. It’s the relationship of it.

With my tattoo artist, he was great. He did the same thing. I went and got a tattoo touched up that I got down in Mexico. In 2019, I went to Africa. I raised a ton of money and deliver water filters but I needed him to touch something up. I went to him. He does all my tattoos. We have a good relationship. He was like, “Don’t worry about it. Just donate that money to your fund.” I was like, “You rock. You’re a good man.” I’ve recommended a ton of people to him. He appreciates that and I appreciate him. He’s somebody that we connect with on a spiritual level.

That’s how you make money. To build your coaching, I know you don’t like the business side of it, but it’s not really business.

That’s something that I have to reshape.

At the end of the day, you don’t need to reshape anything. We’re talking and we’re having a conversation. How did we get to where we are right now?

You slid in my DMs.

That’s what happens. You reacted. You’re like, “Let’s chat.” You didn’t text back for a while.

You said you’re going to call me and you didn’t.

That’s the way. That’s all it is. I talked about this as well. When you get too close with people, that’s when shit can hit the fan. That’s when it gets riskier. If you keep your distance, they see your hard work and you see their hard work. You appreciate it and you’re with each other once in a while. You talk once in a while and when you do talk, it strengthens your relationship. It solidifies your relationship, that trust. Trust takes a long time to develop for some people, others not so much. That’s exactly how you get someone to sign on for $150 a month. You talk to them. You’re like, “You don’t need to sign up for my coaching but let me help you.” You almost make it seem like there’s no other way that they would want to go because they trust you so much. I would rather hire somebody as my coach if I trust them.

At the end of the day, business is about relationships. Click To Tweet

There’s a guy named Brad Ott. He’s been helping me with my herniation with my back, my hips, and all that stuff. What I like about him is he doesn’t tell you that you need to come back. He says, “Go and take these exercises for three weeks. Send me a message, email, whatever. If I can help you. I think I can. Let me give you some advice if you need any help.” I keep on coming back. Now, I don’t even need to be going back, but I still go back. It’s the fact that I appreciate someone that’s raw and authentic about my result and what I can create. He’s not a doctor that’s like, “I need you back every single week for 25 weeks,” because he knows he’s going to get paid.

You can tell that he cares. He’s in it generally to help you. That’s my thing. When I help people, I want to help people with no expectation of receiving anything else back. I’m helping you because I generally want to help you. When it comes to coaching or anything I can do, I tell people that. It’s like, “I am helping you with no expectation of anything in return. I’m helping you because I generally want to see you have a better life.”

What if you could take that and helping them with zero expectations of them signing up for coaching? Get on a consultation call like, “You don’t need to hire me at all. I’m going to give you a lot of tools on this call. If you feel like you want to work with me, let’s roll. I don’t need your money. I want to help you. I appreciate you.” What’s your vision? How’s your relationship? Ask them questions that nobody asks. That’s how I get the opportunities. I ask them questions that nobody asks, that they’re uncomfortable to even talk about with most people. They then tell me something they haven’t told anybody. I’ve been in many conversations where I’ve been on a podcast where people are crying straight up first time meeting me.

One of the most incredible ways to create opportunities is you ask them about relationships. How’s your relationship at home? Is everything okay? Because it hits the core. How’s your mom and your dad? How’s your relationship with your mom and your dad? They express certain things, and then you could see where are these things that are a little sticky. You could see them. You could hear it in their voice, the raspiness. Maybe they’re moving a lot. Maybe they put their hands in their pockets. They get nervous. You’re like, “What’s going on? Talk to me. Forget the coaching.” That’s where they’re like, “This person is talking to me like I’m a human being. This person believes in me. This person believes in my vision.” When you’re the person that believes in their vision, guess who else believes in their vision? Nobody. Do you want to know why? Because they don’t tell it to anybody. If you’re the one person they believe in you for long-term value, that’s when they hire you as a coach.

I relate that back to something. I was listening to a podcast, it was Greg Glassman, the CEO of CrossFit before all this stuff happened. His main thing with CrossFit was their “why” was to make you better. Train at this CrossFit gym for six months, and six months later I’m going to ask you, are you being a better husband? Are you a better businessman? Relating all the things, all these lessons that you are learning. That was something that resonated with me. What are you taking away from this? My target audience doesn’t come to me. For them, I have an assessment. They come to me because they know they want to train 2 to 4 days a week. They want to train from more of a functional fitness standpoint, strength and conditioning background. If they lose a little fat, it’s awesome. In the end, they’re doing it because they want to be better. My goal is as I coach you, am I making you a better person and a better human being?

Don’t talk about the fat loss. Bring it up at the end. Have a conversation with them and you’ll see dollar signs go up. I’ve learned it. I’ve cracked the code in many different ways with CreateU and different brands that I’m partnered with. We smashed because it’s all relationship-based.

CUE 93 | Business Building Mindset
Business Building Mindset: One of the most incredible ways to create opportunities is to ask people about their relationships.

You and I both know Chris Harder. I love something he says always, “When good people make good money, they do great things.” I relate this to a lot of what’s happening now. The problem is the people with all the money are the people with all the screwed-up values, the screwed-up philosophy. They have all this money and they could be helping the world. The reason I want to make money is because I want to live the lifestyle. When I make money, I want to be able to create the organizations and nonprofits. I want to create the change I want to see in the world. I don’t need a ten-bedroom house. At the end of the day, when I’m on my death bed, I want to look back and be like, “Was my presence a positive thing for this world? Did I live for other people instead of myself?” It’s not about you. It’s about serving the universe.

That’s what people miss out on. There are a lot of people that believe, “Brendan’s trying to get more money.” I don’t listen to that noise because my actions speak louder than words every single day. It’s those people that are the ones with insecurities. Those people that are like, “I promise my own life. I don’t trust it.” At the end of the day, in order to help the world, you need money. How do you get more money? How do you get it in a quicker fashion? Sometimes you have to step on some toes. What are you willing to risk to get to a billion people? What are you willing to risk for 500 million people, 100 million people? How do you get there? You have to show up on a whole different level. You have to do some things to be able to make more money. It’s the facts of it. The whole point of business is to make money. What you do with that money is up to the person. For me and you, clearly, it’s changed. I would rather make $20 million instead of $40 million if I can give $20 million out to different people. Why do I need $40 million if $20 million is still going to get me a beautiful house and a McLaren? It’s still going to help me donating to charities. It’s still going to help me invest in people’s visions for businesses.

That is the problem. A lot of people running this country and things have the money, but they’re not doing all the good that they could with it. Money is power. Money can be used for good power. Money doesn’t have to be greed. The way I grew up in North Carolina was, “I don’t need money.” That’s a cop-out. You do need money because money gives you the lifestyle you want to live. If you make good money and you are a good person with good values and you want to do good things, you are a powerful son of a bitch. You can do many good things. I want to make money because I know when I do make that money, I’m going to do the things and I’m going to be the change I want to see in this world. That’s what it’s all. It’s always about sending the other guy. It’s not about just making money. It’s about change.

Your philosophies and things that you know is inspiring to me as a business owner, as someone that studies this stuff and the human body. It’s inspiring. I appreciate you coming on here and sharing. This is some dope shit. This is the type of episode that I like to bring to the world. This is the content that I like. This is what I like to give to people because it’s a whole different story.

Money means power, but it doesn’t have to mean greed. Click To Tweet

That’s one thing I want to say to you. I appreciate you bringing me out here. I think a lot of people can be like, “Brendan wants to affect a billion people.” People would shake that off and be like, “Oh my God.” When you say that, that makes people insecure. A lot of times it’s because they’re not helping anyone. If that statement makes you insecure, you have to look within. Why does that make me insecure? That’s not Brendan’s problem. That’s your problem. You can’t control the way people react to that. That statement is a very bold statement.

The fact that you’re younger than me and you are teaching me, I don’t do this whole age like, “I’m older.” Every single person I meet can teach me something and they know something that I don’t. You know a lot more about business. You know a lot more about building relationships. That’s something that can make me a better human. I’m not going to let my ego get in the way of that. I appreciate that. That statement is a very bold statement. You’re doing things that the average twenty-something-year-old is not.

I’m doing things that a 45-year-old do. At the same time, you are as well. I don’t even tell people my age. Generally, people don’t know my age unless you google me. I don’t say it. It’s not needed. I don’t need to tell you anything about me. All you’ve got to know is that I hustle, I’m true to my word, I’m consistent with it, and I’m going to achieve every vision than I ever have. That’s all you’ve got to know about me. That’s all I need to know about you at the end of the day. It’s all relationship. Josh Clay, where can they find you?

On Instagram, it’s @JoshuaLeeClay and on Facebook, Joshua Clay.

Hit him a DM. If you want to get coach by him, he knows his stuff. He’s a part of Body Evolution now. We’re going to be developing that. Hopefully, he comes out here. He’s part of CreateU. I can help him with his business and help me with things that you know like the kettlebells and the different styles of training. I love strength conditioning. I love the different approaches. There’s not a perfect way. Every way is different. That’s a cool thing.

When it comes to training, conditioning, and exercise, there is no right or wrong. There is effective and ineffective. Relate that to your goals. What are your goals and is what you’re doing to get there effective or ineffective?

You could have one exercise. I could have one exercise, but they’re both effective and that’s the way to it. Make sure you’re treating your relationships like you’re treating your training. Stay consistent, be very serious about it, and look at it from a long-term goal perspective. Create these goals and smash them out of the park. Josh, thanks for coming on here. When you move out here, we’ll talk more about training. We’ll talk more about philosophies, programming, all this stuff because I think you provide a lot in that regard. If you want to check out CreateU Nutrition, go to CreateUNutrition.com. We have Greens, Mood, Stress Product, a lot of high-quality products.

I appreciate you having me. This is awesome. It’s fun.

I’ll see you next time.

Important Links:

About Josh Clay

CUE 93 | Business Building MindsetJosh Clay Is a performance and movement specialist based out of Santa Monica, California.

Episode 92: Build Your Network (LIFE HACK)

CUE 92 | Build Your Network

CUE 92 | Build Your Network

 

Your network is your net worth. We keep hearing this saying every now and then, no matter what business you are in. True enough, if you want to succeed, then you should surround yourself with successful people and learn from them. In this episode, host, Brendan Meyers, dives deep into this great life hack of building your network. He shares with us his experiences of finding the people who inspire him to reach his goals, imparting some great wisdom to help us in our own journey.

Listen to the podcast here:

Build Your Network (LIFE HACK)

I was playing some golf, the first time in years. It’s been a while. I did hit the ball pretty nice. I got off the driving range and I was watching my swing. I recorded myself. I wanted to see where I was at. A couple of things hit me. This saying kept on popping up again as I was hitting the balls on the driving range, “Your network is your net worth.” I’m sure you’ve heard of that statement. I started thinking about it. This saying has been popping up in my head since I was 8 or 9 years old. I didn’t understand it too much until I was about 11, 12 or 13 years old.

Focus on one thing and become the best at that, and then move forward. Click To Tweet

It’s true. When you think about it, a lot of the most successful people in this world, however you attribute that on you, whether that’s financial or with relationships or whatever, they have a high-quality network. A lot of times we think, “We need as many people as possible in our lives. We need to talk to everyone,” but it is even more than that. It’s about relating to each person in your network. That’s where your network turns into your net worth because you have the opportunities and the success that comes from that because you’re a hard worker. You know the type of energy that you put into things.

When I think about it more specifically, it’s something that I’ve been following since I was a kid. Maybe it’s a little bit different, but for me, the way I approach it is I would try and be the best at every sport, every class that I walked into, whether it was math, reading, even gaming and playing the piano. I wanted to be the best. I didn’t understand what the best look like or felt like per se. All I knew was if I want to be an Olympian, I’m going to have to train on that level or even higher than that level. I don’t want to become an Olympian, but the way that I train is I do want to become an Olympian. In my mind, every single training session was like, “I have to be the best.”

Because I always have that mindset, I’m able to connect and build relationships with training partners and people that I’ve met through in that industry, whether it was gaming. I placed number eighteen in Orlando, Florida as a Major League gamer in Halo a long time ago. I met a lot of people in many different industries and I’ve attempted many different things. Boxing, for instance, I trained for a year and a half. I trained extremely hard every single day as if I was a professional. I was able to develop a network in that industry, in that niche. Even in online marketing, there are many different departments of online marketing. You have organic ads, SEO, which plays in a little bit with organic traffic.

CUE 92 | Build Your Network

 

You have native ads, Facebook Ads, YouTube Ads, email marketing and copywriting. On the other hand, the content creation side, you have content creators themselves, so videographers, photographers, editors, animators and all these are people. The way that I’ve approached everything, maybe you could take this into your own life and implement it, is I want it to be the best everything. I wanted to try as much as possible. I’ve even read The ONE Thing. People would tell me to focus on one thing and become the best at that and then move forward. In reality, my focus isn’t to be the absolute best bodybuilder in the world. I don’t want to be the best football player in the world, even though that’s the way you’ve trained.

I don’t want to be the best at all these specific things. I want to be the best me. I want to be the greatest human I can be. I want to be the most impactful human possible. How do I do that? I’ve got to understand things. I can’t talk on things unless I’ve lived it. I can’t talk about living in a bad area unless I lived in a bad area. I can’t talk about living in a beautiful mansion and being a part of Yacht Club if I’m not a part of a Yacht Club and I’m not living in a beautiful mansion. There are a lot of different things that I take in that I have been since I was eight years old that have developed this network.

CUE 92 | Build Your Network
Build Your Network: Create more value in your life by surrounding yourself with the right people. Do that by working at a higher caliber.

 

The next time someone says, “Focus on one thing,” be like, “I want to focus on a lot of things. I want to be the best at a lot of things.” You could tell them, “I’m going to focus on this now, but this going to only last a certain amount of time because I want to move to something else.” I’ll give you an example. My first ever boxing match or sparring session, I told my coach, “I’m not going to be very good, but I want to be the absolute best. I want to be a professional fighter. I want to be a guy that goes to the Olympics and beats everybody.” He didn’t understand that at first, but then he started understanding my mentality and the way I was training and all this stuff.

I trained every single day. I shadowbox when I was traveling. I brought my gloves everywhere I went. I found boxing, bags and sparring partners. I found everything I needed to train on that level and I did it for 1.5 years. After that, I moved to Denver and I said, “I want to be the best bodybuilder. I want to be a professional bodybuilder.” Ever since, I’ve been training that way. I have done my first ever competition. I’m going to do another competition and hopefully, I go pro in that. If I don’t go pro, that’s okay because I also want to become a runner. I also want to become even better at golf and even compete. I want to do many different things in my life.

As I pursue more, I get to meet more and more people. I get to meet golf influencers. I get to meet different pros. I get to meet even average peeps that are trying it out for the first time for themselves. That could be pool, soccer or baseball. I was very close friends growing up with Trea Turner. He’s the shortstop for the Washington Nationals. I don’t know if you guys know who he is. I played football and I was friends with Tre Mason. That’s another guy that was playing football and made it far into the league. He played for the St. Louis Rams. I have a lot of other friends outside of that.

As you develop more, your network will grow. Click To Tweet

I have a close friend named Lucky Whitehead and he’s in the CFL. He played for the Dallas Cowboys in the NFL. There are many people that I’ve met. Yoshi Sudarso is someone that is a well-known actor. He’s growing more and I met him because of calisthenics. It’s like, “How did I meet all these people to the outside eye?” It was simple. I tried to be the best that I could be at that sport or the best possible. What are you going to do? How are you going to challenge yourself? Think about it. How are you going to step outside of the box, perform even better and push for the stars and push for the things that people say you’re not capable of doing?

What are you going to do? My suggestion is discipline. Set up a schedule for yourself. Say in your mind like, “I can’t go to these parties. I can’t go here because it doesn’t serve exactly what I want to do.” I’m studying these Facebook Ads because I want to be the absolute best at them. I’m never going to be the absolute best because to be the best, you’ve got to be like LeBron James. He lives, eats and breathes this for many years. Think about that. If I do Facebook Ads for two years and I treat it as if I’m a professional and the best at it, I’m going to be extremely talented, but I’m not going to be the best and that’s okay because as I develop more, my network will grow. Eventually, because of all the opportunities, all the business opportunities, all the investments, everything my net worth will grow.

CUE 92 | Build Your Network

 

Create more value in your life by surrounding yourself with the right people and do that by working at a higher caliber. Be someone you want to be. Don’t be that guy or girl that’s like, “I’m going to try this out and hang out.” If you don’t want to fail, if you don’t want to make the mistakes, if you don’t want to become the best you can be, if you want to do that, you have to put in the work. You have to challenge yourself. Challenge breeds results because you dig deep. The 99% of anything is the easiest. Of that 1%, how much percent are you able to accomplish? I tell people that all the time, “You can be the best security guard 364 days out of the year, but one day when shit hits the fan, how are you showing up? How are you protecting that place?” At the end of the day when things are good, you’re good. When things are bad, are you still good? Your network is your net worth. This is a QuickTime Friday. Thanks for reading. I’ll see you next time.

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Episode 88: Rushing Decisions Is OKAY!

CUE 88 | Rushing Decisions

CUE 88 | Rushing Decisions

 

Contrary to popular belief, doing things on impulse is not as bad as many would like us to think. On some occasions, it can even be seen as a strength. Brendan Meyers, in this Quick Time Friday episode, talks in praise of rushing decisions. He sheds light on how rushing decisions can help us when we have to take a risk—when we are at that game-time moment where it is okay to shoot for the fence. We don’t have to hold ourselves back all of the time. Sometimes, we have to trust our gut and allow it to reveal an opportunity that may have passed if we did not take that jump.

 

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Rushing Decisions Is OKAY!

QuickTime Friday with Brendan Meyers. I’m in the process of a few different launches. My sleep schedule has been rough. I’m not going to lie, I’m all over the place. I’ve been trying to get my hours of sleep, but it’s unrealistic. We’ve filmed 800-plus exercise videos for a new membership called Body Evolution and the CreateU team developed that cool system for workouts, meal plans and all that stuff. I’m even drawing a blank. That’s how much stuff we’ve been doing. Anyways, ads, software, systems, we’ve been putting it all together and it got me thinking I want to talk about rushing things like impulse. In my life, I’ve lived an impulsive one and I’m proud of it. The one thing that I’ve had to learn is patience.

If you’ve listened to any of our other shows, I’ve talked about patience a lot. It’s something that I’m always working on. I feel like many of those who are impulsive as not as wiser or smart as someone who plans and makes sure that all the T’s are dotted. I personally think that being impulsive is a strength. Why not rush things? I was talking to a girl that I’m dating and I told her, “I don’t want to rush things.” All of a sudden, I took a couple of blinks, took a deep breath and I said, “No. I don’t care if we go too fast because the person that’s right for me will be able to match that and we’ll want to match that. Why not go at the pace that we set?” We think of a track runner like the 800-meter race.

CUE 88 | Rushing Decisions
Rushing Decisions: You got to shoot for the fences because if you don’t, you’re wasting so much field in front of you.

 

If you watch the Olympics, it’s all about pacing yourself. Don’t go too fast but go fast enough. Why not go all out? Why not train like that? What could come from it? That’s the difference in world records especially on the track over the last 30 or 40 years. Nutrition, science, everything that people have learned, and the training systems and all of that but think about it. Think about how hard you can go to a certain amount of time. They said that no one would ever run a 9.54-second 100-meter sprint is able to that. Talk about the mile. No one said that you could run under a four-minute mile and everyone is running under four minutes. Not me, I’m running an eight-minute mile but all those other guys are. All these feats that people are surpassing, it’s because they go for it.

Your gut, more times than not, is right. Click To Tweet

There are many people that have planned a lot different, but they go for it. At the end of the day, they shoot for the fence. I’m here to remind you that it’s okay to shoot for the fence. It’s okay to risk it all and to make a game-time decision. You don’t always have to plan out this or that or check-in with this or that person, or check-in with yourself. Your gut more times than not is right and you’d be surprised what you’re going to get in the end and how it’s going to all unfold in your favor. At the same time, I want to preface this, it is important to plan for certain things. I’ll give you an example. We are launching the Body Evolution System and it takes a lot of work. There are different moving pieces, the whole system with software, we’re re-migrating subscriptions and doing a lot of different things.

It is important to plan. We would like to test the week out and all this stuff but this is the thing that we ran into. We have an opportunity while we’re in this quarantine to drop an incredible membership for $3 per month for people globally. Is it important to be a little bit impulsive in certain areas and launch this while people are in quarantine, they’re in front of their computers, they’re going to be going back to their gyms, and they need something or let me ask you this? Did we plan, wait and allow the quarantine to unfold the way it’s going to and then release the system after the quarantine with all the things thought across schedules, structures, strategies and all that? From my perspective, we could do the second, but the narrative of the first sounds really exciting.

CUE 88 | Rushing Decisions

 

That’s what separates the one company, the one brand or the one athlete from the rest. Is that when it comes down to it, are they willing to risk it all? I’m talking to a girl. She is all the way in Florida. I’ve never met her in person and I have no problem talking about it. We started talking on Instagram. Honestly, I like her a lot and she already means a lot to me. I could plan and make sure that everything goes smoothly with this relationship and visit her way down the line like 3 or 4 months or I could get up and go and see where it goes. Why not risk it?

A long time ago, I had an opportunity to meet someone, a very good friend. At that time, I didn’t know she was going to be a good friend. Michael DellaCorte is my close friend. I said, “How much you want to bet I fly to Philly to go meet this girl and talk with her about the future and the things that we could potentially do?” Long story short, we partner on a business and we’re working together to this day because I went and I did it. I risked it all. What if I didn’t go that day? It maybe would’ve never happened. You never know. From my perspective, you’ve got to shoot for the fences because if you don’t, you’re wasting so much field in front of you. I liked that. I’m going to get my little pat on the back.

CUE 88 | Rushing Decisions

 

That’s what I wanted to talk about in this QuickTime Friday. I also wanted to bring up the beautiful shake that I made. I’ve been making a lot more shakes because my acne was flaring up for my book and all this stuff. I’m cutting and I’m coming back to YouTube. We’re going to be opening up a gym here soon enough at CreateU. I might be training performance and I’m trying to figure out some names. You guys are the first to hear about this or even know about this, but I’ll be releasing some YouTube footage and the whole structure and everything that we’re doing behind it, but this shake, I wanted to talk about it. I’ve got some blueberries, cow, spirulina, chia seeds, hemp seeds, hemp protein, I got collagen protein and almond milk. Who makes these types of shakes? It must be a chef.

Anyways, I hope you have an incredible Friday. If you’re reading this, remember we’re on all audio platforms and congratulations to Joe Rogan, $100 million going into that bank count from Spotify. That’s an incredible feat and I’m also supporting people that are doing some big things. Also, Christian Guzman, he’s cool on what he’s doing. He’s creating Alphaland and the gym in Houston and all that stuff. I got so much respect for people like that. Hustlers who want to have a big vision, they’re going to do anything it takes. I always appreciate you. Thanks for tuning in. We’ll see you next time.

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Episode 50: Unlocking Your True Potential With Todd Abrams

 

Believing in yourself is the key to any kind of success. However, the people surrounding you are also key to how your goals will be achieved. In this episode, Brendan Meyers interviews Todd Abrams, the CEO of Icon Meals – one of the leading prepared food companies in the world – and the host of the podcast “The DadBod Show.” Todd talks about unlocking our true potential and walks us through his journey to becoming the entrepreneur that he is today, adding that it is important to have every single moment that you have aimed towards enjoying life to the fullest and not suppressing the fun factor. He shares the secrets as well as his adventure in building his unique company.

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Listen to the podcast here:

Unlocking Your True Potential With Todd Abrams

Move With Power

We have an incredible guest. First of all, if you are new here, definitely check out in the description. We give you seven incredible free gifts when you review the podcast on iTunes. It’s got to be on iTunes, make sure it’s on iTunes. Click the link, put your email in and give it five stars. We appreciate that you get meal plans, you get the Business Builders Checklist. I developed them myself at my Abbott program. Tens of thousands of people have followed that. It has incredible results. Make sure you check that out. Check out CreateU Nutrition. It has officially launched. A lot of influencers were developing some incredible products. Greens Powder is one of the main products that we are gung-ho about. Todd Abrams, what’s up?

I appreciate you having me. Thanks for coming on.

I’m super excited for Todd to be here. Todd and I have known each other for quite some time. He is the owner of Icon Meals, a network that stretches beyond anything that you could ever imagine. He’s a great family man. How many kids do you have? 

I got three. It’s all good.

He’s also shredded, so that’s also a plus. You wake up every morning at what time? 

About 3:00 to 3:30 every day.

Every day at 3:30 AM, not PM? 

Yes.

He takes care of a thriving business, his family, everything. You’re actually the godfather of Michael Hearn’s baby.

As you grow, there's always going to be someone who wants to come after you for something. Click To Tweet

It’s an incredible experience being part of that for them. It’s life-changing.

We’re on all audio platforms, Spotify, all of that. Definitely check us out there as you can see, or hear, he’s trusted. He’s developed something with so many people. I wanted to bring them on here to fucking chat about how you even got to where you are now. Let’s start off with that. How did you even develop Icon Meals? Can you even say how many meals per week? Do you mind saying that?

We went into a new facility and in that facility, we have a lot larger capacity. For the past few years, we’ve been doing roughly 50,000 to 60,000 meals a week. That was based on total max capacity rate, people sitting on top of people. We went from roughly 12,000 square feet to the new facility is 31,000 square feet.

It’s big like my house, minus the zero.

In that space, with current technology, we can do probably 200,000 to 250,000 meals. We’re not there yet. We’re hitting on still at 50, 60 quite a few different things that we could not do in the old facility, based on space constraints that are being spun up and teed up. That is in the works but I definitely have the capacity to grow.

Where were you before Icon Meals?

I’ve always never worked for anyone. I don’t know if I’m even employable, but from that standpoint, been entrepreneur, had three other businesses. The last business I had before, Icon was called Layered Technologies. Had that for fourteen years. I was in the software development data center space. Everyone probably knows WordPress. We were the guys that originally started hosting WordPress back in the day. They had two servers when they started with us. There’s lots of stories there. I had that business for fourteen years. My passion though is more in the healthy fitness space in different things. I’ve competed in Men’s Physique, got my Pro card in 2012. My wife is big in the yoga space, has also a healthy lifestyle and vegan.

From that standpoint, I had a couple of friends that owned another meal prep company and I didn’t exactly like what they were doing as far as the ingredients and how they’re made in different pieces. From there, we came up with the concept of Icon. We wanted to do kept doing custom meals as you get today, building them to your requirements, what you like, what you need for your diet. Fast forward, I met Danny, who’s my partner. Danny was the executive chef at Omni hotels in Dallas for quite a few years. He’s been a culinary guy all his life. He grew up in that. I put him up against the best of the best as far as culinary side, recipes and stuff. It’s worked well with him on the kitchen, recipes and ingredients and me on pretty much the front side of the business.

You’ve developed all of these different things. How do you organize your life? You have all this stuff going on and people I’m sure are like, “How did he do this? He’s very successful.” How do you organize all this stuff?

It goes back to priorities and different things where a lot of people say, “I don’t have time to do this and the time to do that.” I have a mindset the same as you pretty much. There are no excuses. It’s whatever it’s going to take to get it done. That’s always been in business. People say, “How do you work at and why do you get up?” People say, “You’re selfish working. You’re selfish doing this,” but it’s not. I wake up at 3:00 AM and to me working out, I call it my therapy, but it’s also my stress relief. It’s also the time before my family gets up. I need that to be a better individual so I can be better for my family. I can provide more value to my people at work and be present not only to my family, but my work. That’s a key thing. Going back what my priorities and goals are, people say, “There’s balance.” There’s no such thing as balance. It’s what are your goals and what are you driven by? We talked about this in the gym. You’re like, “I don’t need people telling me, ‘Do more sets and stuff.’” It’s internal motivation. It’s the same with me. I set my alarm every day. I set it at 3:00 3:15 and 3:30. I woke up at 2:55, it’s automatic. It’s a bad thing when I’m on the West Coast because I’m up before 12:00 or whatever.

CUE 50 | Unlocking Your True Potential
Unlocking Your True Potential: If you’re not moving forward, you’ve either stiffened or you’re dying.

 

What time do you usually go to sleep? 

Here’s the thing, which is weird for me. I have a nineteen, fifteen and three-year-old, so there’s a big gap there. I try to come home every night when I’m in town by 8:00 and put him to bed. When I put him to bed or whatever, I end up reading the books and then I’ll fall asleep. I get two hard hours in his bed if my wife doesn’t wake me up. When I wake up, maybe I’ll go back to bed. I got two hours there, so probably five to six hours a night.

Can you function off of that? 

That’s what I’ve always done. For me, if I’m sleeping for seven or eight hours, I feel groggy. Even when I’m in the islands, we were in Saint Lucian, I’m still getting up and trying to make myself sleep until 5:00. That’s me but I’m a guy that I feel like I get my best and most valuable content in different things. If I can do all of our podcasts and a lot of things with different people at 4:00 or 3:00, I would do it. For me, if I’m not going to the gym at that time, I’m going to knock you content or knock you whatever lists and things on my power list and stuff for that day first. I feel like I get a lot more done. Before even anyone gets into the office, I probably get three to four hours on them before going there.

I love what you’re doing. You said powerless and I want to get to that and second. It’s prioritizing and making sure that if you’re the boss, if you’re the man or a woman in charge, be ahead of the game with everyone else so they’re not surprised. Your employees aren’t surprised or are your team members. When you get ahead of the game, you know what’s coming for the day, you know how to structure and make sure that if anything does go down, I’ve already seen it three hours earlier. I know what’s going on or whatever and that’s important. What is this powerless that you said? Explain it.

A lot of different people use the term like they have a list or whatever. The powerless to me is getting three to five essential things that I need to have done in my business or my life. By the end of the day, that moves some needle forward. It’s not a task that I’m checking off. A lot of people get stuck. It’s the same thing as they go to the gym and they go see the reps because they’re going through the motions. They write down, five things or ten things on a list every day. They start checking them off and they feel like they’re accomplished, but did it move your business or your life or some piece forward? The things that you have to get done before the end of the day. You’ve got to win if you’ve got them. It’s accountability, responsibility, grading scheme but also it’s a habit. I’ve always had some list. It’s been refined over the years. Those are key things that allow me to make the needle move every day. If you’re not moving forward, you’re either stipend or you’re dying. That’s a big part. I’ve had that for a long time.

I like it. It’s like S’mores, you heat some marshmallows and it tastes good. There had to be some hard times in your life. What was the biggest shift in your life? There’s something there. 

There are few things. I’ve had a couple of different businesses. They have all been self-funded. I’ve gone through the raising hundreds of millions of dollars and stuff as well. I guess in my first business, one of the big shifts was I had a billionaire partner and he was like a second dad to me. He passed away in 2007. He’s a healthy individual but had an oversized heart. They call it the silent killer in a lot of athletes. It’s too much muscle around your heart. You don’t even go into cardiac arrest, it over floods. He passed away in his sleep. That was a turning point for me because a lot of things that I learned in business, I built up to that point where I didn’t have contracts in place. I didn’t have a lot of different things.

I had a business and it was going well and all of a sudden when that happened, he left his 27 and 30-year old children with a few billion dollars. He was my partner. They were funding the business and a bunch of different things happened. I had to bring in venture capital and all this. It’s a totally different shift. That’s one thing that made me step up and perform more in different areas and look at all the aspects of not life and not friendship, but businesses, business that was a shift for me. When you tell a had a few hard times, as an entrepreneur, depending on what you get, it’s hard times. I put a little video up, I do these little 30-second, three-minute videos in the morning, rambling. One of the things that somebody said to me the other day was, “Life’s so hard.” I’m like, “It’s so hard compared to what?” You’ve got a roof over your head. You woke up today, you’re blessed. You’ve got a job. Define hard.

Fun is a big component to success. If you are not having fun with what you do, you won’t have that drive. Click To Tweet

I’ll give you an example. We had Layered Technologies for several years. I got into that in 2014 when I started Icon Meals. We were talking about a support system and stuff and risk in different things. My wife, I told her, “I’m going to start another business.” We sold this. If you backtrack fourteen years or fifteen years, sixteen years actually, I had no money. I had credit card debt. I was having my first kid, and I started my first company. Almost fourteen years later where we found out that the writer is being born and I said, “I’m starting another business.” We had comfort before. We had $1 million-house, 6,000 square foot house. We had all this stuff and I said, “We’re selling the house.” I moved with two kids plus a brand new one being born.

“Babe, by the way, we’re selling the house.”

We sold all that. My point is I moved them into a four-bedroom condo. Imagine your wife and stuff like we’ve been together for many years, I have taken all the comfort away from your kids and stuff and move them into four-bedroom condo and took that money to start Icon. That’s risk. My point with her saying that was it was like a second coming for her because with us it was like, “This is another repeat of fourteen years ago.” “Why don’t you go take a normal job, make a couple $100,000, and then we’re all happy and stuff?” She knows that’s not me. That’s not how I tick. I thrive on risk, but it’s not risk to me because I know that it’s the whatever-it-takes mentality. I control that and as long as I’m in the driver’s seat, as far as my vision and stuff, I know what’s going to happen. When you ask about other lessons, there are lots of different lessons. The first person that ever tried to sue me in any business. I’m like, “What did I do?” As you grow, there’s always going to be someone that wants to come after you for something. I’m talking to my lawyer and I’m like, “What’s this?”

He’s like, “This isn’t going to stop as you grow and you’re building bigger and bigger and more people coming at you.” That was one of the things that you have to digest and internalize. To me nothing gets me off the track of my day. You’re going to come across speed bumps. It’s how we internalize them, how you deal with them. Maybe for a minute it gets you off your rocker, but then it’s back on course and we’re going to deal with things appropriately as we deal with. The other thing is don’t ever procrastinate. Don’t procrastinate. Someone’s like, whatever. The lawyer scenario deal had hit it head-on. Those are different things that a lot of people try to put behind and hope they go under the covers or they go away. That’s one of the biggest things I deal with.

I’ve taken that in. That was amazing. Everything that you said penetrated. It punctured. You and I are very similar. The way I look at situations, the way I look at like a risk, I don’t look at it as a risk, even my partner, Este. He’s more on the safer side. That’s what partners need. It’s like we always need someone else that’s going to be like, “Calm down. Don’t go too fast.” I’m in Denver, Colorado. I came into a place, I literally signed a lease before I talked to anybody about it. I signed it. I went back to LA and I moved three months later. I have a vision in my mind and no matter what, it doesn’t matter. Ten team members could drop off tomorrow and I know that I’ll find ten more people and I know that I can still take on all this stuff. I know in my gut and that’s what a lot of people lack, especially with asking for a raise. I’m trying to even build a business, trying to start a business, friendships, relationships, everything. It’s like communication with yourself and the trust within yourself.

A lot of people don’t have confidence in themselves. If you can’t believe in yourself, go find someone that can believe in you. That’s how it has to happen. One of the biggest things is a lack of confidence. I’ve had tons and tons and tons of people in my last company, Layered Tech, with 220 employees. Tons of people complain and they want more money in this and that, and then they say, “I’m going to start someday,” but they’re never going to start. I’m all for anyone that ever comes to me that works for me that says, “I want to go start my own business.” I’m 100% supportive. Go. I want you to make more money. I want you to have more success. I want you to find value in whatever purpose and your passion and stuff. A lot of people get hooked up on that and they complaining, complaining, complaining. To me, it’s a story.

I don’t know if you ever heard this story, but there’s a dog and he’s lying down and he’s moaning and moaning. We’re sitting on a patio and he’s moaning, I’m like, “What is he moaning about?” I’m looking over at this guy and this dog keeps moaning. He’s laying on a nail and I’m like, “Why doesn’t he get off the nail?” He’s like, “Because it only hurts enough for him to moan.” That’s like people in life. It only hurts enough to make them complain because they feel better complaining. Someone else listens. It’s just like that dog, but if that dog got up and moved on and lay on something where there was no nail, he’s not going to moan. He has nothing to complain about. That’s what a lot of people in life are in. They just look at it and they don’t move. They’re in that spot.

Where does this mindset come from for you? Did your parents have the same similar mindset or did you develop it through friendships?

It’s different for me. My parents think I’m weird. Not weird, but different. I could have had safety. My dad owns businesses and I grew up in a fairly stable business. My dad does very well. He owns funeral homes and cemeteries. I lived in a town in Northern Canada and it was a small town.

With polar bears? 

CUE 50 | Unlocking Your True Potential
Unlocking Your True Potential: If you can’t believe in yourself, go find someone who can believe in you.

 

No polar bears, just big bears. Honda came in there, the car company. I don’t know how many people we had. We had 15,000 before Honda came in and then you’re talking about 40,000, 50,000, 60,000, 100,000 people. When I was in college, everyone was like, “You’ve got to work at Honda.” It’s like everyone. There are people with PhDs and MBAs working there. Sure, it was good. It’s $20 an hour when I was seventeen years old. I lasted there two weeks and everyone’s like, “You quit Honda. You’re banned from here?” My mind can’t do that. Brendan, when we went there, they made us put on white jumpsuits. We walked between two yellow lines. You do four-shift tasks today, you screw bolts, you put steering wheels on, you do whatever. My mind can’t do that. What I did was I quit and I went network marketing door to door in downtown Toronto. Talk about an unsafe situation going knocking on these slum doors. That’s what I did for 80, 90, 100 hours a week. I wasn’t making the money I was making Honda, but that’s the stuff that got me going right my mind. I call it personal development in different things. I got associated with that and they’re like, “What did you do? You’re crazy.”

That’s what I had to do. For me, I want to be better every day in some aspect of my life. I’m a big reader. I love reading. I love personal development. Even in the gym, the gym is a pillar for life for me. People were like, “Why are you so crazy in the gym stuff?” I’ve done this a lot, in business and then before in different businesses. I take people into the gym. Let’s train. I have some people, I’ll come to a different city and we’re meeting. I go, “Let’s train,” and then all of a sudden I hear the stories, “Ten years ago I used to lift this much weight.” I already know what it’s going to be, but the people that come, we sit down in the gym. The guys that are not complaining, those are the guys that I want with me in business. I’ve had people that literally come in and then they’re in the bathroom and then I never see them again. It’s a parallel to life for me. That’s where me and O’Hearn and a couple of others have the same mindset.

You had the same understanding and that’s why you connect so well. That’s very important. You said the first person that shifted your mindset was that guy who was a billionaire that passed away. I firmly believed that if you find a mentor in your life, hold onto them as tight as possible because it’s like an employee that’s good.

You know one of my personal coaches and stuff and that’s a big shift for me because at my last business at Layered Technologies before, I wasn’t that top guy. There are guys that made more money than me even though I started it and own it, but they had much more life experience, publicly-traded and all this. I loved that because surrounds me and allows me room to grow. With Icon, it was a different animal for me because I’m used to being surrounded by C level tech people. Here I got 90 people, but let’s say about 67 is in the kitchen. It’s different. I call it a lot of the lid, like John Maxwell, if you had read his book. It’s hitting that top of the lid. I was hitting that top of the lid smacking and I was like, “I can’t get through these different barriers.” I went back and added a personal coach. Once a week, again on mentorship, I have a personal coach and got back into masterminds. Masterminds are a key thing for me.

Those are beautiful.

That’s where I thrive and where I strive in different things and people are like, “Why do you spend the money?” To me, I’m going to spend money on investing in myself. That’s another thing that people don’t do a lot of. You got to invest in yourself, too, to grow.

Where do you even start with that? Let’s help some people out. What are three big books that you really love?

Relentless by Tim Grover, that’s a good book. There are a couple of others, Todd Hermon, Alter Ego. I don’t know if you know much about that, but that’s one of the things that I’ve worked on a lot over the year with my coach and mentor. It’s having that alter ego, because there are certain elements of business. Here’s a thing that should resonate with a lot of people. For me, I can get shredded. I can get 4% body fat, 5% body fat with no issues. I used to be a fat kid but I know what to do. It’s like a challenge for me, a journey. If you listen to Andy, he compares it to financial. If Andy knows how to create $300 million, why can’t the same person have 5% body fat? If you’ve been successful in one area of your life, you know what it takes. It’s no different.

You don’t want to do it.

Being mediocre sucks. Be unique. Click To Tweet

If you implement that same regiment that you built getting 4% body fat to making $100 million, there’s no secret barrier that’s stopping you from making it, but you’re not doing it. You’re not confident enough in yourself or you have something holding you back. That alter ego has helped me. In junior hockey when I played hockey or I’m the nicest guy, I’m flexible, but then I fought a lot in hockey and it’s like something snaps. It’s like that alter ego when Todd comes out and it’s different.

You’ve got to control that.

You see a lot of football guys and stuff like NFL agents. NFL players, UFC Fighters are the nicest guys, but when they’re in that ring, it’s that alter ego. That’s a key component of what I learned from that book. Also from working with my mentor and it’s helped me in different areas grow and I’m still working on that.

I was thinking about football. I didn’t sleep at all and I had kept on having dreams and I wake up. I watched this football documentary on Amazon Prime or whatever. It goes through the season of Michigan, University of Michigan. It’s incredible because you watch it from that perspective and they’re like, “These are regular kids.” They’re playing in front of 110,000 people in their stadium and they’re traveling around. They’re growing but they’re eighteen, nineteen, twenty-year-old kids. Back when I was playing football, I didn’t know what was going on. I always was the hardest worker. I was always getting better. I was getting really good. One day I stopped playing. I didn’t love the game.

I was thinking about, “I quit and I stopped. I could have made it to the NFL and I could have played in front of 80,000 people, but I quit.” I keep on reminding myself that that’s my alter ego and that’s the other side of me saying, “You wanted the money, you wanted the fame, you loved football, but what did you want it for?” All these different things. I keep on telling myself, I’m like, “The reason why you stopped is that you didn’t love it anymore and you didn’t want to put the same strategy that you’re putting into it right now with business and stuff into that. You didn’t want to put the time in.” 

When it came down to it and I was on my eighteenth 100-yard sprint at practice, I didn’t want to do it. I would do it, but I hated it. That’s how you know whether or not you should perceive something is that gut feeling of like, “Where am I right now in this journey and do I enjoy it?” You love the hustle, you love waking up for the gym, and you love going and spending time with your family. You love going into work, you love going to masterminds and in that gut, if for one second you were like, “I don’t like this,” you wouldn’t do it.

For me, fun is a big component. If I’m not having fun, I’m not going to do it. I’ve had a lot of friends that haven’t lived the full life in different things. It’s important to me to have every single moment that you need to enjoy it because if you’re not, you’re just suppressing it somewhere else and that’s going to commit and you’re not performing in other areas of your life. For me, people will say, “I’m going to wait until this is the perfect moment.” There’s no perfect moment. I say better is perfect. If you’re bettering yourself in any area or anyone, there’s never going to be a perfect moment. I’ll give you an example. When I was on the development company before, Layered Technologies, we had a big customer. They spend $50,000 every month with us and stuff and we were building out a platform. It’s like, “This isn’t perfect yet.” The guy ran out of money, $1.3 million in, because he could have rolled it out a long time ago, but he’s waiting for that perfect moment. There’s no perfect moment.

The time is now.

You need to do it.

CUE 50 | Unlocking Your True Potential
Unlocking Your True Potential: You need to be the best version of you need to responsible and accountable for your actions.

Actually that’s another good book, Power of Now. If anybody wants to pick that up, the power is in now. You could be sick, you could be anxious, whatever. If you don’t talk to that person, it could be the last chance that you could talk to that person about that situation and things like that.

When you say books, I’m a big Grant Cardone fan. He’s a great guy. From the standpoint of 10X in your life, a lot of people hold back. If they took the 10X principles, you’re shooting high and you’re going to hit somewhere.

You’re going to hit, even if you 2X, it’s beautiful because it’s more than what you had before. I was reading that book when I was sick and I had everything not going for me. I was injured. I was shaking on the ground. I reading 10X. He empowered me. He ended up following me and started watching my stuff, which is empowering. It’s almost like the universe was talking to me. I always was afraid of what my gut was saying about where I wanted to go and I was like, “I want to be a $10 million business,” but then I’ll talk to other people and they would put it down. I started to hear the noise. It taught me that the noise does not matter because this is my opinion of it. If my opinion and my vision is that strong and powerful, there’s nothing wrong with that. If anything, I’m doing more for the world society, then those other people telling me that I’m not going to do it.

There are people who put their own opinions. I say opinions don’t pay bills and stuff, but also those people often put those opinions right into your family, your friends and stuff because they’re scared. They know that they’re never going to do that. I call it the mediocre mindset and I freaking hate that. Being mediocre sucks, being average sucks. Be unique. You live life. Do you.

Glad you hate that, by the way. I’m sorry but I have the same opinion. Being mediocre, I don’t like it. Some people do and that’s completely fine if you’re honestly happy.

I’m going to argue with you and I’ll say it’s okay to some extent. If you’re an individual that’s not married and is not a parent. The side that I have a problem with is into the fatherhood or parents where you can’t be mediocre if you are a parent. You need to be the best version of you because every single thing that’s coming through there that your children are watching you, anything you do. Mediocre is the mindset that sucks.

From that perspective, I will agree with that. At the same time, I will debate that as an individual. Let’s say, you’re not married.

If you’re happy and healthy doing what you’re doing, then great. One of my biggest problems in business when I started was I wanted everyone to succeed like you, but I had to get over the bullshit of, “I can’t rip my head off and put it on someone else’s body.” That was my biggest thing. Why won’t this person do this? I can’t motivate him. I won’t get him personal family stuff, but my brother, I want to help him. He’s way overweight. He has two kids and stuff, but he gives excuses to the point where like, I can sit there for a little while, but it’s like we’re going to bar fight almost because I care for him so much, but I can’t rip my head off and put it on his body.

A lot of this comes down to the approaches and the communication of that because for instance, my cousin contacted me. I’m not going to go into the specifics but she’s dealing with like certain things with her health and all this stuff. I wanted to try and evolve her from that situation. She doesn’t have a lot of money. She has a specific job. It’s a salary, but that doesn’t pay a lot. I said, “Do you ask for support?” It’s clear, she doesn’t. I’m in the health and wellness space, but it’s the first time I’ve heard from her about this stuff. I’m her cousin and she’s struggling so much about this stuff. She has a couple of things that she went through and from my perspective, I’m like, “Have you asked your dad?” “My dad won’t give me any money.” I’m like, “For your health?” Maybe you’re not explaining properly or expressing how important your health is and where it’s actually at. 

If you're not moving, you got to re-evaluate what you want in your life. Click To Tweet

I feel like a lot of people actually hold themselves back and they end up being mediocre. Even though they have the growth mindset or they want to have the growth mindset, but they’re too afraid to be honest with themselves that, “Maybe I do need help. Maybe I do need support.” What I’ve learned is that when I can ask support from my team, even from people that maybe aren’t making as much money as me or aren’t as far along in their life, it’s empowering to me because then they have something that I didn’t even realize they had. Maybe it’s idea. Maybe it’s a relationship that they’re currently in. Maybe they’ve been through something similar but when I asked for support, it immediately takes me away from mediocracy.

That also goes back to business. Surround yourself with great people. The only way to build great businesses is to surround yourself with great people. 2019 for me has been a life-changing year based on some of the additional people we put into Icon. We hired a big CEO, a female and she’s crushing it. She ripped the nuts off an elephant. Those are the different things that you need in business.

By the way, I want to hold on that, “She ripped the nuts off an elephant.”

I don’t know if that’s a great terminology.

Those are some big nuts. I’ll tell you how much it’s a lot to rip off. You need big machetes. 

That’s the key thing. You surround yourself with great people building your team and that’s again, for any business person. I see a lot of people in business struggle with letting go. For me, I’m the opposite. That’s one of my downfalls where I’m not going to micromanage. I’m going to enable, I’m going to empower and I’m going to expect. That sometimes has failed for me because I expect and I don’t micromanage. I’ve gotten taken advantage of on those weak parts of me because I’m not the hard-ass. I’m not the guy who’s ever going to yell. I’m not the guy that’s going to be in everyone’s mess, managing it all the time. It’s like a fine line that you have to build and then you have to surround yourself with those other people. I’ve got screwed by me being trusting too much or too nice. Monetary standpoint, friendship level, getting screwed legally and a bunch of different things. Again, there’s that fine line, but it’s you growing. You probably couldn’t build what you built now if you were where you were five years ago. You have to develop yourself. For me in the gym, it’s personal development. It’s like me pushing myself on PRS and stuff equates to different things for me.

You keep on evolving and those small wins turned into a massive win.

It’s not like mediocre going to the gym and going through like, eight to ten reps in doing this in the same way. To me, don’t bother. If you’re not going to give it 100% and more, don’t even go in. It’s those kinds of challenges and things again, going back to better is perfect. Every single day, different things are stepping you forward. If you’re not moving forward, you got to re-evaluate.

What do you want in your life? I don’t know how to explain it. You either want something or you don’t and want when you want something, like imagine when you’re a kid, you went into the kitchen and you’re like, “Mom, I want a Tootsie Roll,” or whatever it was, a muffin, a cookie. You literally started screaming and crying because you didn’t get what you wanted. That’s the level of one.

CUE 50 | Unlocking Your True Potential
Unlocking Your True Potential: The only way to build a great business is to surround yourself with great people.

 

It goes back to the metaphor of the story of oxygen. It’s the story where the guy takes him in the water and then holds him underwater, “Why did you do that?” How bad do you want it? You want it bad enough to breathe. People go to the boiling point. They hit X but they never pushed it past that boiling point and it goes back for whatever internalizes but when you have a coach and you have different pieces and you bring in that they help you get through that, the boiling point. They help you focus in on your purpose or your passion. A lot of people are necessarily not confused, but they don’t necessarily know what their actual purpose in life is. For me, I have a good understanding but I’m still redefining and that’s constantly evolving for me as I’ve got older.

There’s always something new to that.

People are like, “When are you going to sell the company and retire?” I’m like, “I’ll never.” For me, that’s what keeps my mind going. I learned that from Bob, my partner like $2.6 billion. That guy came from no school and he built everything, tons of different like obstacles to overcome, but always something new. It’s your network and if you’re in the proper network of like-minded people with ideas and different things, you’re always going to want to chase more. It’s not necessarily more money. Money’s always going to come if you provide value. A lot of people chase the wrong thing. They chase money and if that’s what you’re after that fulfills you, but it’s not. I’ve had to learn to open my mind to that. The more value you provide, the more you’re going to get paid. That’s a common course of life.

One of the things that I do with CreateU and everything that we do with every influencer first is I tell them to look at their social media following and say, “How are you showing up to them? How many sponsors do you have and what are they paying these sponsors?” Once you look at how much you’re making and all these different things, why you are making what you’re making? How are you providing that? Is it a product that you enjoy? Icon Meals. I love the food. It saves me every single day. The value that I provide, I talk about this stuff and half the time I don’t even tag Icon Meals. I don’t tag anything. I don’t tell them to go buy it. It’s me loving it and representing it is what takes me to the next level. The same thing goes for anything that we’re creating. 

That’s where they CreateU takes the next step is that I’ve taken influencers and I’ve talked to them. I’m like, “Do you like where you’re at right now?” “No.” “Great.” “What do you want?” “I want to empower people.” “No, what do you want?” “I want to empower people.” They get deeper and deeper into what they truly want and then we develop a business out of it. When they talk about it on social media, people aren’t leaving and they’re not pissed off because they’re like, “This person loves this.” They want to see growth in it and because of that, I want to be a part of it. If anyone’s an influencer right now or you’re even just a person, you’re trying to have a couple of followers, whatever it is, look at the value that you’re bringing. Most of the time when you have a meal and you put it in the microwave and you put in, “Icon Meals code,” that does not work. “It looks tasty.” “There’s a coupon code.”

That’s why people when they become an affiliate or a partner and they say, “What standards do you have to post in this?” I say, “We don’t have any.” You’re not going to come to me and tell you this right away. If you’re coming and you’re looking for a big salary and stuff, that’s not Icon Meals. We want to partner with people that find value in using our product. To me in business and some people might disagree, but I always have to have two things when I’m going to start a business. One is recurring revenue and one is residual income. I mean to food, every five to seven days people eat. The second thing is you have to have a solution to a problem. Our solution is convenience. People live hectic lifestyles. I won’t get into naming names, but there are other companies out there that do meal kits and stuff and it’s all great to come home and cook, but at a certain point you live a busy, hectic lifestyle. You don’t have fifteen minutes to cook, you don’t have 30 minutes.

Some people like to cook. That’s a stress reliever, like the gym. 

It goes back to time as well. I’m saying. When a busy executive mom comes home, she got four kids, she can feed the soccer team on paper plates, chef-prepared meals or you can have the same meal chef-prepared on bone China with a glass of wine with your husband quick in one to three minutes. Convenience-wise, anywhere in the US overnight. What kind of value do you provide? Who do you partner with? I’m not looking for the people that put the meal and they put it next to their bench or they’re sitting in their kitchen with their fork. We’re going to go back to them. We’re going to say, “That’s not what we’re after.” If we’re going to work with something, it’s going to be organic and it’s going to be finding value in what I believe we provide adds value to people’s lives.

l had to focus on what their core and purpose is in life because everyone has to eat and people say, “There’s this company.” I don’t care about any of that. We’re drama-free because we provide food.” Everyone needs to eat. Go back to look at exactly what you said. If you’re looking at any part of the business, even if you’re a salesperson or you’re marketing person in business, are you adding value to that company you’re working for? Are you or are you going through the motions? That’s key. A lot of influencers I see is hilarious to me. They’re posting this creatine or this or that and they’re beside a bench with their shaker cup.

If you’re in the proper network of like-minded people with ideas of different things, you’re always going to want to chase more. Click To Tweet

That’s like Shreds but they’re no longer in business. You wonder why. One of the main things that I do with every influencer that’s a part of CreateU Nutrition or CreateU in general, I get on strategy calls with them. As an influencer and also the owner of the company, I sit there for 30 minutes and all my Tuesdays filled up. I sit there and I teach them how to properly do it because you love the product and If you don’t love the product, I tell you please do not be a part of this if you do not represent CreateU properly in the way that you love it. If you don’t love it, don’t post about it.

The personal development aspect builds an individual. I won’t name the name of this big company or its franchise and they do fitness bootcamps. There are a few of them. The reason I even say that is because of their strategy and how they do it is incredible. They bring all their new franchisees a couple of times a year. They sit down and these guys are thinking, “We’re going to learn the exercise. We’re going to learn how to sell supplements. We’re going to learn how to get people in.” It’s none of that. The whole thing is the first two sentences he says, “Welcome to the two days of your personal development starting over you.” People are like, “What? It’s totally different.” The whole first two-days is all personal development, building you because if not you, you’re not going to be able to build the brand, you’re not going to be able to grow. You need to overcome probably personal obstacles in different things. I love that. That’s the key thing. It’s pretty cool.

One of the coolest responses that I’ve had so far is, “I didn’t even know I was capable of doing this. I didn’t know that I could post this type of video or a post.”

That goes back to what I said earlier. A lot of those people either don’t know or they don’t have confidence in what you’ve done. You’ve either helped them see that vision or you’ve instilled confidence in them they didn’t have because you’ve put that in them. That’s key.

What’s cool about that is that once you unlock someone’s potential, not only it’s unlimited but you’ve unlocked the dream.

It goes back to that word, value. You’ve provided so much value to that individual that’s allowed them to be so much.

That’s what CreateU is all about. That’s a lot to digest. That’s a lot of stuff. To summarize, you’ve worked with several different companies. You started with a mentor. This mentor was everything to you. Actually way before then, way before all of this stuff, you went to go work at Honda or wherever you’re working at and then you started to do some network marketing and stuff door-to-door.

I started in business when I came out of college and I was going to go be a ski bum. Being from Canada, we could go to Cuba. I was in Cuba. Me and my wife now, we’re planning to go to Whistler and we’re going to be there and who knew when we were coming back, we’re going to be ski bum. I needed a job because it needs some money. I was going to be a driver for this computer company and they called me. They called actually my mom when I was in Cuba and they said, “Can you sell?” I’m like, “I’m not sure.” I came in and had a marketing and some other degree. Anyways, this company was young. It was from Sydney, Australia.

I was a computer company. I started with them and it was crazy. That’s where I started selling. It was me and another 21-year-old, but it was $1 billion company. We took that and I grew that to a couple of $100 million in Canada. That’s how I got down to the States. That was my introduction. I never worked for anyone because that was the only time I’ve ever worked for anyone but it wasn’t working for anyone because it was another guy running everything. From that standpoint, my mindset is built, drive and I’ve learned everything. I won’t say it was self-made but from that standpoint, everything’s been learned.

It’s starting with your mindset.

CUE 50 | Unlocking Your True Potential
Unlocking Your True Potential: Look at any part of the business, whatever your position is, and see if you’re adding value to the company you’re working for.

 

There’s nothing that I would say that ever changed me because I’ve never worked anywhere. From day one, I had some internal drive. I don’t know where that comes from, but that has evolved and growing and growing stronger.

That’s a whole other podcast. I bet I could find out where that internal drive comes, but we’re not going to get into it. Sometimes we do. I’ve had some pretty awesome guests on here that have really opened up, gotten emotional, a lot of different things. They evolved which is cool. I want to say thanks for coming on here. 

I appreciate you having us. It was great talking to you.

That was awesome, the evolution of your life and the consistency of your mindset. That’s what I’m going to say right now. Focus on the evolution and the transformation of not only your mindset, but everything in your life, your relationships, your communication, everything. Stay consistent with your mindset. That is always, “I am going to evolve.” It’s your self-talk. It’s how you talk to yourself. Yes, I’m sure you have anxiety. I have a lot of anxiety and generally people with this type of a personality and this mindset do, but because we were so successful in certain areas of our mindset and stuff,

We know how to also deal with anxiety and work with our anxiety because we’re always willing to grow and get better at stuff. If you’re out there right now and you’re trying to take the next step in your life, just go. Take the steps. Take one step and see who you meet. Take one step outside and see who actually stumbles on your feet and who you talked to. The relationship you build and the opportunity that grows from it. You’d be so surprised at who you talk to on a daily basis when you ask or talk or open up your mouth. Take the next step. That’s what CreateU is all about. Thank you, Todd. Where can people find you?

Everywhere it’s at @IconMeals. Me personally, it’s @ToddAbrams on Instagram, Facebook, Twitter. I appreciate the time.

Icon Meals hands down is one of the best. They have a lot of functional foods. Discuss some of those foods. 

A lot of people know the protein popcorn cookies. We have our new chips, high protein, vegan chip, which has a nice clean ingredient deck. We have a lot of other fun stuff coming in, so you will see other products dropping in soon.

Make sure you check out Icon Meals and Todd Abrams. Thank you so much for coming on here. We have fun. I dive into questions and I evolve your mindset through my own thinking and my own strategies, my own structures here on YouTube sometimes. Definitely check us out. Subscribe if you haven’t already across all audio platforms, CreateU Experience. We’ll see you next time. Peace.

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About Todd Abrams

CUE 50 | Unlocking Your True PotentialTodd Abrams is the CEO of Icon Meals which is one of the leading prepared food companies in the world. Icon Meals delivers healthy pre packaged meal all across the world at a very affordable rate. Todd is also the host of the podcast “The DadBod Show”.

Episode 36: Coming Out Of A Dark Place, Flexible Coaching, And Leveling Up Daily with Ben Green

 

In many stories of redemption and finding your purpose, there is a certain breaking point that makes us rethink about the life we currently live. For Ben Green, before becoming a health and fitness professional, it was coming out from a dark place of drug addiction and destructive habits. In this episode, he inspires us to get out of our dark places and enhance our life with the help of fitness. Ben shares some of his successful coaching strategies and structures that you can implement in your own life. At the end of the day, only you can truly transform yourself and build that leveled-up life.

Review this podcast on iTunes using this link — http://www.createuagency.com/podcast-giveaway — and receive 7 FREE gifts —

Listen to the podcast here:

Coming Out Of A Dark Place, Flexible Coaching, And Leveling Up Daily with Ben Green

Find Your Purpose And Run With It

We’re on SpotifyGoogle Store and all of those things. Type us in on any audio platform, especially iTunes. We’re also on YouTube. Remember when you join us on YouTube, we create an experience before the actual show begins so that we can get you a little bit amped up and excited for the guest who’s joining us and also learn something for yourself. We do this so that you can take the next step in your life as well and maybe relate or gain some inspiration. That was super exciting. 

We actually went through a bodybuilding leg workout. I’m not a bodybuilder or anything like that, but it was definitely exciting and I’ve been getting more and more intrigued by bodybuilding, especially when I trained with guys like Ben here. Also rememberwhen you review the podcast on iTunes, give us your email. Make sure you put the review on iTunes so we know and you get seven incredible free gifts from us like meal plans, workout plans and business builders checklists and everything. 

I want to introduce you to Ben Green. This is my friend who came all the way out from South WestUK from Exeter, England. Not only is he jacked and he destroyed me as we did some functional movements. He’s yatted. He has a family. He’s a coach. He is going through some transitions in his life. The cool thing about him is he’s willing to get uncomfortable and that’s what I enjoy most. You have a following on social media. It’s not a million, it’s not a hundred, but you have a good following and you also have a good base in your life and you’re like me. We’re ordinary dudes rolling through life and we have some cool things that have happened in our lives. What’s up? 

I’m good. I’m excited to be invited out by Brendan. 

Ben, I told you not to tell me your story when we were sitting down. By the way, we just met. He came out here, he flew out here to take the opportunity. I’m grateful for that. I didn’t ask what happened and I told you to stop telling me what happened in your life because I wanted everyone else to hear it. Tell us the rough patches and then tell us where you are now. 

The reason I’m here is finding a passion through fitness. I didn’t always have that passion. I lived a dark life. I’ve been through drug addictions more than anything. I started with a little bit of weed when I was twelve years old. 

When I was twelve, I was rolling down the hills with my friends. 

It was a little bit different then. It escalated from there. In my late teens, I got into my biggest addiction, which was cocaine. 

CUE 36 | Fitness And Coaching

 

By the way, you can be extremely vulnerable on this. This is the one place. The thing is that all this stuff lives inside of you. This is what people don’t express. This is shit that holds you back in the areas of your life. You getting these stories out there is going to relate to so many people, not only with my social and the people in the audience, but also your social. This is stuff that people want to hear. They want to hear, “What’s the story?” Get vulnerable. 

Pretty much my drug addictions spanned from the age of twelve right through my mid-twenties. I created some very destructive habits which were no longer serving me. Fitness gave me a purpose. I found my passion and it gave me some drive and discipline. It made me the person who I am. The person I was several years ago was a mess. I had no drive, no ambition. 

When you say a mess, who were you? People need to relate to this. They need a way to relate to this. 

I wasn’t even living in for the weekend. I was doing it any chance I could. It was an escape. 

Cocaine, alcohol, weed and everything. Have you ever done any serious hard drugs? 

No. 

Actually, cocaine’s pretty rough. 

In the society I live, it was like an everyday thing. 

Like London? 

Yeah. There’s still a big scene down there for it. I didn’t get forced on it. I just chose the wrong path. 

Now you’ve chosen a different path and that’s the beauty of it. I don’t want to skip over where they quickly and be like whatever, because there’s a lot of stuff in there. There’s a lot of stuff that someone in the audience or we know someone, I know someone that may be going something through something similar. I want to be able to understand where your mindset was and in that bridge. Let’s bridge that gap to where you took that next step and got into fitness and even more, because I want to actually talk about some strategies and structures to your coaching and how you’re so successful with it so that people can take this in and implement it into their own lives to be a coach themselves. Let’s paint this picture for them of who you were. Paint the picture for us. 

I was basically trying to escape the life I was living because I didn’t have a drive, ambition and purpose. I was a general builder at the time. I was getting good money.  

It’s the construction in the United States, that’s what you call it. 

Many people are wasting space in their life by having all the insecurities and self-doubt. Click To Tweet

It got to a point where I hit some dark times. Some of my lowest times, I locked myself in my room and shut myself off from the world and get high. In time, something switched inside of me and at the time I was dabbling with training but never taken it seriously. I like the way training made me feel good and I started to create some healthier habits. 

You started to create you. 

Yeah, but I couldn’t kick what got a hold on me. 

What did you feel like that hold was? 

The minute I thought about it, I pretty much already done it in my eyes. 

When you thought about getting high, when you thought about doing something, immediately you thought you had no discipline and no consistency. 

It gets to the point where you do it and you beat yourself up because you are doing it. 

You do it again because you’re so stressed. You keep on going. It’s a rabbit hole. 

It comes to the point where I thought, “Ben, you’re a fucking shit.” You start to think, “Where am I going to be five years from now continuing on this journey I’m on?” I’ve told my story never indepth like this but on social media and some places and people have reached out to me and said they can relate. It’s about creating habits, which supercharge your life or enhance your life or enhance your quality of living involved in these destructive habits which you cannot break off. You can break out of anything. You’ve just got to want to end it. You’ve got to want it bad enough. 

What was the breaking point for you? Was it a certain scenario, something that happened?  

Being on a week-long bender getting on it. 

I don’t want you to hold back because it’s this blocker in your life. It’s like, “I just forgot about it.” The truth is you never forgot about this stuff because it comes up again and again. You also need to control yourself still. It’s lifelong of control. You control the situation now and forever in your mind by going there, embracing it, saying, “During this week I did this on Monday. I did this on Wednesday. I did this and this and I was fucked up. The way I got through it was blah, blah, blah.” Tell us because I want you to get uncomfortable with it. I asked the questions so I know you’re there. Walk us through that week. 

BasicallyI actually skipped off work and got a load of stuff and locked myself out. I locked myself in my room. It wasn’t Monday that I did that or Tuesday. It was a whole week I’d done. It was every day. 

You would wake up and you would start going. 

I wasn’t waking up. I wasn’t sleeping. That shit keeps you up. 

Were you playing video games at the time? 

Yeah, I was doing pretty much nothing. I wasn’t even doing it to be social. That’s when you realize that you have a serious problem. This is an addiction. This isn’t just going out with your friends and having a good time. This is something much darker than that. That’s when I talked a little while to myself. 

What was that facing yourself in the mirror like? 

I didn’t like what I see. I didn’t like what I essentially created. 

What did you create at that point?  

I created a waste of space. I didn’t have anything to me. 

I got chills. How many people are wasting space in their life? How many clients do you have that all the insecurities, the selfdoubt and the self-talk come up and they’re wasting space? That’s something that I’m going to put on the wall in my room, “Stop wasting space.” 

It’s easy to get caught up in our daytoday living and go on autopilot, but my autopilot was not something which I wanted to be. 

It wasn’t your autopilot, it was a drugs autopilot and it was the mental side of it and the discipline that wasn’t actually in autopilot. What I’m guessing and from what I’m hearing is you learned, “No one’s going to be able to transform myself unless I truly want it.” You took the stand for yourself. Let’s bridge the gap. During this time, that week was brutal. Where was it? What did you do to get out of this?  

I made the list of all the shit that wasn’t serving me: Oreos, Cheetos, cocaine, weed and alcohol. 

I started with Cheetos and Oreo. 

I wasn’t even eating at the time, but then I started to make a list of all the stuff that made me happy and brought me up. 

CUE 36 | Fitness And Coaching
Fitness And Coaching: You’re not going to be able to transform yourself unless you truly want it 100%.

 

Do you remember some of those?  

It was definitely the gym because I was already dabbling in it but never taken it seriously. It was the gym. ObviouslyI’ve got a very addictive personality. I felt like I’ve got to put this effort I’m doing into destroying my life and making it a bit more of a positive thing. Fitness gave me that. It made me feel good. It gave me purpose, it gave me passion and it gave me drive and discipline, which is something I never had before. It was something that I didn’t think I had because I was always looking for the escape room. 

Let me ask you, where does this escape route come from? How’s your relationship with your mom and dad? 

We’ve got a good relationship. I’ve had a very good upbringing as well. It’s literally the fight or flight shows. It was more so my self-belief and my self-worth about myself. 

It’s all derived from somewhere. You’ve got to understand that. I bring this up all the time, your mom and dad. What’s your relationship with your mom? What’s your relationship with your dad? Is your relationship good with both of them?  

Yeah. 

You love them to death. You’d do anything for them. They would do anything for you. You had a good upbringingDo you have a brother? 

Yeah. 

Do you have a sister? 

No, just a younger brother.  

When you were growing up, did you feel any type of way with that relationship where maybe your parents were giving him a little bit more attention or anything like that? 

No. I had good upbringing. Obviouslyyou speak to people with violent upbringings, who are from broken families. My family’s not broken. 

That’s not what I’m getting at. What I’m getting at is some people have broken families, some people have a broken father or mother, brother or they’re jealous of whatever. I was bullied my whole childhood. I have my own things. Some of people’s issues isn’t their family. It’s actually the people that were around them that surrounded them. It might have been one of your best friends that started having that. He had a bad upbringing and you realized that you were around him but you cared about him. You wanted to be best friends with him and he went through something. It’s something. 

For me growing up, I never felt like I fit in. I don’t know why, but I felt like I didn’t fit in with the crowds. When I go into a circle of friends who we will be doing it, it’s a bit of a laugh, but it was the first time you felt acknowledged. I felt like I fit in. I felt like I had a good group of friends. 

Do you remember that first group of friends? 

Yeah. A lot of them I still stay in touch with now, but I don’t hang around with him as much as I used to because I’m not in that circle. I got myself away from that. 

This is the shit that I love. Why are you still holding onto some of those relationships? Do they serve you? Have you actually sat down and thought, “These people that were in my life served me?” You’re going through a stagnant period where it’s like, “What exactly am I doing with social and stuff?” A lot of this could have a big effect from that. It could be you’re holding on to things that you don’t want to let go of like fitting in. It could be that you’re still holding on to that little thread of fitting in because you have those friends, when the friends that you want around you are right in front of you and you might not even see it. What are your thoughts about that? Do those friends serve you and your life and what you’re creating? 

They’re my friends. They don‘t serve me and I don’t serve them. 

Do you know that you don’t serve them? Serving isn’t about giving. It’s about, do they inspire you? Do they motivate you? Are they on a similar path as you? Are they in a growth mindset? Are they doing this and that? It’s cool to still have them as people in your life in some way, shape or fashion, but not as people that are close to you and growing and growingOnce you surround yourself with those people that are growing and growing at every stage of their life, it’s so empowering. I’ve been through this where I let go of all those other people in my life and I’m still friends with them, but I don’t associate myself very much with them at all. I don’t talk to them very often. I don’t actually at all. It’s because I have people in my life that I know are in the growth mindset. I can inspire them and I send blessings to them all the time, but I know that it doesn’t serve me. When I hang around them or whatever it is, I get it pulled back a little bit and like, “This is bringing up all the shit.” That’s very important to think about. With that being said, do you feel like you surround yourself with the people that are in this growth mindset and focusing on the same type of things that you are? 

Yeah, 100%. My circle of friends now are people who want to be better, who want to do more, who want to learn more, who want to aim higher. Stephanie helped me become even more driven and disciplined. Now, I do tend to socialize with more people who are on the same mindset as me and want more life.  

Getting in shape and staying in shape comes down to habits and routines. Click To Tweet

Are they mostly fitness people? 

No, more like business people as well. I’ve got businesspeople close. As much as I like fitness, I want to be able to build a business, which is helping other people achieve their goals in fitness and trying to help transform their lives. I need to be able to learn about business in order for me to impact more people.  

Your business is doing well, you’re doing well. This is very interesting. You told me about your parents and everything like that moving there. Let’s bridge that gap from when you were going through that tough time to training again and finding a passion. How did you get into coaching?  

Funnily enough, I’ll give a shout out to Luke Woods. He started working at a gym I started going to and he befriended me. He said, “What are you doing?” I was like, I’m just training.” He’s probably challenging me. I got in good shape and I’ve got the bug. That was the first time I’ve got good results. He gave me structure as well, what to train, what to eat. I’ve got a passion for it. It gave me the passion. At the timeI had my own plaster business. I’ve been in construction all my life. You call it drywalling. I got to a point in my life where I was like, “Where am I going to be five years from now? 

I do ask myself these questions. It wasn’t plastering and I didn’t want to do that. I was like, “What can I do? went straight for like, “What earns good money?” That was what I went for straight. It’s what a lot of people do. It could be a lawyer or a solicitor. I was like, “I’m not that person. What am I passionate about and what have I learned about? What can I give back to others?” It was standing in front of me, fitness. I went on and at the time I got back from traveling with my then Mrs. She just became my fiancée. 

You call her a Mrs. before they are a fiancée? What do you say once they’re married to you? 

Wifey-tobe. 

This is going to be gold for me. I’m dating. I’m going to be on the streets and be like, “Hello, Mrs. Do you want to be my Mrs.?” Then you say wifey. You don’t just say wife. 

The minute she’s my fiancée but I call her my wifeytobe. We found out we were going to have a little boy. I was coming up to being 30 years old and I was like, I’ve got to do something about this now.” At the same time, the Mrs. is pregnant, I have my own plastering thing going on and then I was studying to be a personal trainer as well. It was hectic but it gave me focus. I get up at 4:00 in the morning. I prep my food and get to the gym at 6:00. I go to a full day on the site. I then come home, spend a bit on my boy, put him to bed and then study. 

Soon enough you started training more people. How did you take that transition online? 

Transitioning online was a lot harder than I thought. It came down to having a message and trying to put that message out to a certain group of people and say, “I’ve walked this path. I’ve gone from somebody who is out of shape, someone who didn’t have habits and routines to being able to build the habits and routines to stay in shape. 

How do you survive in a saturated market? 

Be yourself. Too many people are trying to copy other people. I also followed that in the beginning because you look around and you see what other people are doing and you try and copy them, but you just become a commodity. You’ve got to do your own thing and have your own message and be passionate about what you do. Know your shit as wellbecause there are too many people out there I see. They can get all the people in, but they’re like a client farm churning them over. I want to be able to build a real relationship with my clients and help them become the person that they want to become. I like to think about it as creating a new identity like I had to create a new identity from the person who I was to the person I am now. 

People do need to do this in order for you to truly transform, not just in the mirror. It needs to start uwith your mindset on it. What most people do is they look at what they don’t like to see in the mirror and then that’s the pain point, that trigger point to do something to it. At the same time, they feel like working out is a chore, eating healthy is a chore when it shouldn’t be. That shit gives you a quality of life when you fully embrace it. That’s what I’m trying to get across to people and not trying to brainwash you. You’ve got to want to do it. I can’t force you to do anything you don’t want to do. I’m not going to force you to do ten squats, but does that mean you’re going to do it when I’m not there? No. 

CUE 36 | Fitness And Coaching

 

How do you structure your coaching in a way that people feel very comfortable to continue with you and they know that they have this growth with you? 

For me, the first phase is stripping them back to basics and getting them to understand a bit more about that body and how it works. Realize that I do actually give a shit about them and I’m here to help them get the quality of life that they’ve not necessarily had or they’ve had it but not stuck it. It’s trying to be out in green hobbies and routines. 

Do you have Facebook group with that? 

Yes. I run a Facebook group, take on so many people and we do it like that. We try to work more closely with people. 

Do you do check-ins?  

I do check-ins. Obviously, I have a lot more online clients. I check in with them weekly. I try to teach them a bit about mindset, habits and routines. I believe getting in shape and staying in shape comes down to habits and routines at the end of the day. It’s like business as well. It’s like having certain habits or routines. People lack that daytoday structure. They get up, go to work, eat whatever they want and they feel shit for it. 

What’s one habit that you teach? 

I try to install a good morning routine, setting yourself up for the day. It’s simple little things like even getting up, making your beds and then try to do a little bit of meditation. It’s something we always were very skeptical about. It was a waste of time. 

Me too, I thought so at one point. 

It wasn’t until about a week in, I started to actually be able to create space and it shifted my mindset even more and allowed me to focus more as well. I always try to write down the three most important tasks I want to accomplish that day and cold showers as well. I do cold showers every morning. 

Do you tell a lot of your clients to do the same thing? 

Yeah. 

As you experiment and you test and you figure out things about yourself, you then bring it to people and you’re like, “I know this. 

I’m always the guinea pig, so to speak. I’m the one who will try it and if it works for me, I will suggest it. I don’t say you have to do this because everyone’s different but at the same time, if it works for me, it might work for you. What’s the harm? What happens if it doesn’t work for you? You drop out. 

This is very interesting because this comes up very often. Coaches, mentors or people that are running businesses, they become stagnant with their own growth. I’m a testament of this sometimes. I’m like, “I don’t need to read any books. Remember we were in the car and I was like, “I don’t need to read any psychology books. It’s from experience for me.” That’s like an ego thing. What you’re basically saying is, “I’m willing to learn. I’m willing to go through some trial periods so that I can find ways to level up you as my client. Where does that come from? Why do you even do that? Is it because your vision is so powerful? Is it because you want to make sure that you show up for your client? Is it that you’re interested?  

The way I look at this is I like to obviously give back. I like working with people. I like helping them be more. The sheer factor is pretty much in my twenties, a big chunk of it was wasted time. I wasted my life. I feel like I’m almost making up for it and it’s not making up like giving back to other people, it’s because it’s what I generally want to do. Life to me now is like a game of leveling up. You level up your mindset. I think you need to keep leveling up daily and aim to be 1% better each day. Not every day is going to go according to plan, but make sure you’re giving it your all. Don’t leave anything to chance and don’t live a life of regret. For example, you offered me out on this show and could have said no, but then at the same time I knew that if I did say, I would have regretted it. It’s an opportunity. 

You have to be with Meyers. I’m one of the most handsome guys on the internet. I have these glasses that just purchased. You can’t say no to that. 

At the same time, a lot of people write certain things off and I know deep down they regret it. I made a pact to myself never to live life with regret. 

It's time to do what you do and stop settling for anything less. Click To Tweet

This is cool. You look at leveling up and everything, but nowadays you’ve been talking about, I’m feeling a little stagnant in different ways.” What is this feeling? I want to work through this. 

I wasn’t someone who do social media. I started doing it obviously for our business, to try and get my message out to people and start to get a bit of a following. I don’t know. 

It didn’t resonate with you, right? 

Yeah. 

I already know. What it feels like is you’re not going there with your social media. You’re not passionate about it. The vulnerability isn’t there because if you’re feeling stagnant with your social media especially, a lot of it comes down to you’re not expressing yourself 100%. 

I’ve got a habit of shutting it down, but shutting it down and going into my own little thing. 

I want to acknowledge you by the way, you went there with this show. When I was like, “I’m going to hold you, hold yourself to a high standard. I can only hold so many other people and hold space for other people for so long. I’m exhausted to be honest because I hold space for people all the time. I’m like, “You’re better than that. You can do way better than that. You’re not being present enough. You’re not showing up enough.” You start doing that with yourself. You took that stand for yourself with drug abuse and all of that and then going into fitness and now building a family and all of this stuff. Actually, you said that you’re moving back with your parents before you buy house. 

We move back in with the parents. It threw me out of my routines. I’m a sucker for routines and first week there, I’ve done a whole big Instagram Story around nutrition as well because I wanted to give back to other people and teach them how to build meal plans. After that, my focus shifted elsewhere more so around training my clients and put the old content on the back burner. I found it hard to get back into this time around. At the time, I was just taking breaks. 

You’re back in a setting that started the thing in your life that happened. 

I’m back in the same room as well. 

You’re dealing with it. You’re embracing it. It’s not going to be easy. What you should be doing is meditating in that room. What you should be doing is embracing being in that room. Work your ass off in that room, transform that room into what it actually is. You’re doing that, but being stagnant while you’re in that room, this is where you need to level up. In all seriousness, this is the time that you need to level up. You get to level up and you find ways. Don’t settle for not posting. Keep posting. The thing is that once you get out and buy that house, this is another acknowledgment for you. The fact that you moved back at home with your soontobewife and your child, it’s a testament to your growth and what you’re willing to do to build what you want and your vision. That’s beautiful.  

I acknowledge you for that and going there was a big step. You getting vulnerable and talking about this stuff, talking about this room and talking about the things that happened in your life, you’re going to relate to so many people. You’re going to see your social media grow 100% if you’re consistent with it as well. Share workouts. You’re in shape. You’re a good-looking dude. You’ve got tatts. People like to see this stuff. You’ve got a full beard, I’ve got half-ass. That’s what I’ve got. You’re so blessed to have what you have and to have a family and parents. Take that as a stepping stone. 

always feel like I’m taking a back step at the minute. It’s actually the next step to where I ultimately want to get to. 

Stop telling yourself that it’s a backstep because it’s not a backstep. This is not a reverse launch. It’s a forward launch and we’re doing 70pound dumbbells on each side. That’s warmup. This is not a step back. This is a huge step forward. The way I see it is that your vision is so strong and you moving back in is a massive testament. That’s all I see it. Embrace who you are. Talk about it. To our audience, pay close attention to this. Social media is a platform to be social. It’s not a post a photo and be like, “What’s up, dude?” with a fire Emoji and then get 10,000 likes. You can do that, but you’re failing yourself, you’re failing society, you’re failing the growth of society. You’re not adding value to anybody.  

A lot of those texts and stuff comes from ego. I have friends that do it, like I’m not going to bullshit and be like, “I’m going to protect my friendship for this,” or whatever. I love all my friends. The fact of the matter is it comes from the ego spot. I’ve done it in the past. I’ll put something up because I know I’m going to get a bunch of likes and comments and stuff, but that’s not serving anyone. I would rather get 5,000 likes instead of 10,000 likes and know that I’m serving 4,000 people rather than only serving 500 people that get motivated or inspired to go train. I have people all around the world that trust me with all they have and that will always stay. Even if they don’t comment on my stuff or like on my stuff, if they see me, they come up to me like, “Thank you for allowing me to see what was greater in my life and the vision that I could create.” They created it and that’s why maybe they don’t even need to follow me anymore. I did my due diligence. 

I never set out with the intention of inspiring or motivating people, but I found that I had people reaching out to me and saying, I’ve got back into the gym because of what I’ve seen. You’re very motivating and inspiring.” Motivation is one of those things that comes and goes. If that’s a thing to get you going, then use it and then rely on building discipline after. Social media is that double-edged sword. People say, “It’s fake,” and all this. I was like, “It’s fake if you want it to be fake or if you want to go down and connect with people, network with people and help inspire and educate people, then it’s an awesome tool to use.” This is something which I’m still getting my head around. 

CUE 36 | Fitness And Coaching

 

This is what I want you to do and anybody else that’s struggling with this stuff too, take the next step as well. I want you to schedule out how many times are you going to post over the next week. I would love to see you post every other day and bring it back. You‘re in Denver, Colorado. Take some videos or photos and post them. Take your shirt off, get some workouts in and literally write a long caption for each of them. Can you do that, honestly?  

Yeah. 

I’ll see you posting. Post every other day. 

It’s always getting into this where I was doing it every day, but it goes to point where I didn’t schedule and it’s become, “What am I going to do now?” You start not bringing value. 

You said that you struggle with structure, strategies and stuff like that when you’re not structured. You’re like, “I don’t like that.” 

I’m not an off the cuff person. 

You are. This is the thing. You doing the thing is embracing that you are all of it. I never thought I was adventurous. I thought I was a structured guy like you. I’m living in Denver, Colorado. NowI train however I want without somebody telling me what I needed to do or what I want. I played collegiate football, American football. I wanted to go to the NFL. It was my dream. What I realized is that it wasn’t a dream that I wanted. It was a dream that other people wanted and I saw that and I knew that it would give me validation, so I shifted. We are more than we even think. We’re all born the same way. I say this all the time, we are all born the same way. Where is the disconnect? It’s the things that we’ve went through that we’ve experienced and we’re like, “I’m not this way,” the truth is as you start experiencing those types of things, watch how much thrill you gained from it. 

You don’t need to. It’s not a need. You get to. You have a luxury of posting on social media. My engagement stuff has gone down a little bit. It’s because I’ve transitioned from fitness. People didn’t even know that I owned businesses. People didn’t know what I did. They don’t know all these different things and so I’m in a big transition in my businesses and my social media game and everything like that. I’m not going to settle because other people were like, “What is going on?” No. This is something that I feel inside of me is the right path for me. If there’s something for you that you feel like is the right path for you, and that’s posting in a way where you get your story out there and you enjoy this part of it, do it and not needing a crazy structure to it. Just post. You have a kid, you have a baby, right?  

Yeah, my little boy. 

Do some squats with him on your shoulders. You want those memories and talk about what it means to have somebody in your life like that. The ideas are there. It’s just that you’re clouded. 

Showing who I am and what I’m about is very important. There’s no point in being fake because people always see through that shit. In the first thing of social media, I thought I’d post what other people want to see, but the minute I was starting to transition into being who I am, I am who I am and I will never change up then it’s these past few weeks moving back in with your parents. 

Stop talking about that. The way you talk about it immediately, did you see the shift in demeanor? Literally, whenever you’re on a roll, you go back toI moved back with my parents,” rather than, “I fucking moved back in my parents. I’m excited to be around my parents that aren’t going to live forever, that aren’t going to see my baby be 40 years old.” It’s that type of thinking, so it’s time to shift. That’s all it is. It’s time to post. It’s time to do what you do and stop settling for anything less. What it sounds like is that you aren’t surrounding yourself with the right people because the people that are right for you, stand for that. They stand for you posting. They stand for you taking the next step. 

It’s hard to find those people unfortunately because a lot of people are wasting space, but that people around you that you want are there, you’ve got to talk to them. You’ve got to go to a random guy in the gym, go out to a client. You can even talk to a client about the shit that you’re going through sometimes. I’m sure you do. I’m sure you have a couple of relationships here and there that you talked about. When you surround yourself with people that are in this growth mindset, they do not hold you to a lower standard. My food, at certain points in my life like I would eat bad because I’m a stress eater. I would eat, I would get a voice memo from my very good friend, Gotham, very close friend, “What did you eat? 

Why is he taking the next step to hold me to a higher standard? It’s because I do the same thing for him and we’re on the same path together. We’re here to grow and create us, create you. That’s the thing. It’s surrounding yourself with those people. Everyone says, “Surround yourself with the best five people you want to be,” whatever you want to grow into or whatever it is. The truth is a lot of us don’t even know when we have those people around us.  

We always take it for granted. 

It comes out of support. How much you want to bet you do not ask for support from people? 

It’s the amount of thing. 

The people that are right for you stand for you taking the next step. Click To Tweet

That’s society. What you said, that statement, it’s a man thing. Fuck, it’s a man thing. I don’t believe in that. What I believe in is that if you’re not asking for support, you’re not serving anything. You’re not serving society. You’re not serving your family. You’re not serving your vision. You’re wasting space when you don’t ask for support. Until we grasp that, we’ll never know. You’re coaching. You want to level it up, start posting a little bit more. You already have a successful coaching business. You already have systems in place. You’ve already explained it to everybody, they’ve heard it. 

Now it’s time for you to level up in a different way where they even see the same benefits that you’re receiving. Because once you level up in this way, trust me, when you’re coaching people, they know that you’re stagnant. It’s a feeling. When I’m stagnant, when I’m exhausted, my team knows when I’m exhausted. I’m not there as much. I’m not present, “Where is your mind at? Are you okay? Are you good? I’m a little all over the place. Why didn’t you ask to talk?” That’s the man thing to do, don’t talk like, “I got this, but the truth is I’m failing myself.” Do you feel me?  

Yeah. I’ve never been too proud to admit when I’m wrong or admit when I need help, but it gets to that point. It gets to them a little bit later than they should. You’re prolonging it a little bit more than that you should. 

Those are some of the things that you get to work on now and the audience gets to work on that. It’s writing some things down that they want to accomplish first, knowing that they have that and they set the intention, My intention is to start working towards this.” Let’s speak in form of a coaching business. Let’s say you want to get ten more clients or whatever it is. You want to hire an assistant coach, whatever it is. It’s putting that on paper, knowing that it‘s there and then saying, “I’m going to get this no matter what. What are the steps to get there? I need to post every other day. It might take anywhere from three to six months to grow my following to X amount or to get these many people in.” What it comes down to is the value that you’re bringing your audience and if you’re hitting those pain points. It’s step-by-step. It’s like those baby steps that you don’t even see. You take that first step and you forgot about those three baby steps that you need to take. 

It’s those little baby steps over time. I try to set myself a big yearly goal and then try to chunk it down into smaller 90-day goals. 

Stop wasting space and start serving the space around you with all that you had because it's worth it and you are worth it. Click To Tweet

Let’s go smaller. It should be a daily goal. One thing that I do recommend for your social media is words. Words are everything. Words are powerful. Use specific words, whatever it is, whatever is the word that you use all the time. Who does a good job at this is Jordan SyattHe trains Gary Vee. He has 450,000 on Instagram. He’s a great guy. One of my buddies, Rico, actually films for him. He’s a great dude. One thing that he does is this Unicorn stuff. It’s hilarious. It’s great. He does this unicorn coffee and he uses specific words that have this magical feeling to it. If you think of Harry Potter or a unicorn or whatever, you think of these weird words that we heard in movies. We’re like, “That’s cool. That’s shifting. It takes you away to this magical place to this separate place where they can relate and so that’s what I suggest you do. That’s my piece of advice. If you take it, great. If not, it’s totally fine. My advice is to find a few words that represent what you’re all about and talk about it all the time. 

Gary Vee always says, “Hustle. Don’t you want to hustle? You’ve got to hustle. This is the hustle. This is the grind. Fuck off.” He says the word fuck all the time. These words relate to people consistently. When you say hustle, you’re upgraded. Up this person, up Tony Robbins. When you think of capital or 10X, when you’re leveling up, you think Grant Cardone in many instances. He owns 10X and Cardone Capital. He makes a lot of money and he holds the conferences 10Xyou’ve heard of the 10X Conferences. Whenever you hear 10X, he used the 10X everywhere. It’s on his jet. He uses it everywhere. For me, I say, “Good morning.” You’ve heard it. When someone says, “Good morning, immediately you shift, “Brendan, let me go look at his Instagram.” It’s subconscious.  

All these subconscious words dive into all the pain points that people have and ignites an inspirational feel and motivation to their vision and what they’re creating. That’s what levels up your coaching business and that’s what levels up your family. That’s what levels up your relationships is using those words. Your word is your world. If someone is always saying these words, they’re not going to forget about you. In every post, hashtag those words or like #BenGreenFitness or whatever it is, whatever your coaching program is. Always hashtag it anywhere and everywhere, literally in the smallest places. 

I used to do something. I used to be in my backyard in a house in Sherman Oaks. It’s a beautiful house. It’s a house that overlooked LA. It’s awesome. I had some great roommates, close friends. I did an hour presentation for the Creative Fitness Academy. I would go through and I would flip each page and I’ll talk about whatever’s on the page or whatever. On one of them, there was a world. People don’t know this. This is the shit that I do that people have no clue about. I truly believe that everything that we plant in our world will be our world. We weren’t selling the Creative Fitness Academy until the end of the entire hour protocol for the presentation. Behind that globe, I had to create a Fitness Academy logo. That’s it. 

Nobody could ever see it. No one would ever see it, but the only people that could know that it was there was me and one of my business partners. It’s there because we’re creating it. We’re creating bias. It’s everywhere and they don’t even see it. It’s subconscious. It’s in the air. It’s in the energy. When people look at the globe, the Creative Fitness Academy is behind it. They don’t see it. They’re just looking at the globe, but we’re the world. We’re creating the world, Creative Fitness Academy. It’s those types of things. I’ll hide things that you have no clue, but you saw it and you didn’t even realize you saw it. 

Every time you see it slightly, even the Nike swoosh, you’ll walk around and there’s a random Nike swoosh somewhere. You don’t even realize it because it’s so ingrained in your mind. You know what a Nike swoosh is going to look like. You know all those phrases, “Just dit. You read something on a magazine or you’re reading an article that says, “Just dit,” immediately you think Nike. Now you‘re looking at a commercial, a Nike thing comes on. It’s everywhere. Make your words stand out everywhere, even if they’re hidden. Use those same words in your life. Use the same words to current clients. They’ll start using the words and then all of a sudden you’ll have people joining on that are using the words. 

CUE 36 | Fitness And Coaching

 

You’re creating a movement. 

That’s how you create movement. Business isn’t built just off of being a smart guy. It’s not off of working hard. It’s creating value that evolves into community and trust, communication, love. That’s what community is. That’s my biggest takeaway or that I’ve learned in my life. What’s one of the words that you can use? Do you have anything? 

Devonshire Viking. 

What’s that? 

It’s a hashtag. Someone called me in a gym one time and it’s a hashtag that I use a lot on my social. 

Literally sign out like that. This would literally make me want to watch your shit. Use it more. You’re not using it enough. People look at you as Conor McGregor. Go out and literally be Conor McGregor for a day and film it. If you want followers, if you want people to see you, if you want people to hear you, go out as Conor McGregor. You’ve got all the tatts. You can get that covered up. Trust me, this will bring you people to see your page, hear your story and hear the things. You’re starting to ignite these things and these ideas. That’s where it starts. Look at what you have and utilize it all. If someone offers me money, sure, I’ll take it. You offered it. I would like to support, sure. Even if I have a lot of money, I’ll take the support. Why not? We’re so accustomed to saying no that we forget about the yes. Do you know how much weight the word yes hold? Do you know how valuable that is? It’s 22.4 kilos. That’s a big fucking yes. “Will you go on a date with me? Yes.” It’s the most amazing thing ever. Who said that yes is worth a lot more than all the other yeses in our world? That’s all I’ve got to say. Good shit. I feel like you took this in. 

I’m learning. I never stopped learning. I never stopped growing.  

Are there any questions you have for me?  

How do you manage your stuff being so busy? You have so much on your plate. 

I’ve learned that there’s never enough on my plate. When the plate is overflowing, it’s still not enough because my vision and what I want is so valuable to me and it means so much to me that all this stuff is training for what it’s going to be. If I have to take on this job or that job, I do complain sometimes. I’m not going to bullshit. At 3:00 AM, I was complaining. I was editing a video that I didn’t want to edit and I was exhausted. I acknowledged my own annoyances, but that even taught me something. It taught me to not do this, to not do that, to put more focus in this area of my editing or to work with my videographer a little bit differently here.  

I look at it from my own perspective. This is a learning experience. When I put everything on my plate and even though there’s so much going on and when it’s tough, I’ll complain sometimes. I’ll allow myself to complain. I literally will allow myself to complain and then once I’m done, I’ll be like, “Get all the shit out and let’s grind. That’s it because it serves me. It all serves me. I’d rather stay up until 3:00 AM working on a video editing, knowing that everyone else is sleeping than going out with friends and getting fucked up. At 3:00 AM, I’m coming home drunk throwing up. That right there is how I deal with it. I don’t deal with a heavy plate. I work with it. I enjoy it. I embrace it. There have been times in my life where I didn’t have shit on my plate and I couldn’t eat anything. It was bones. That’s my thought. That’s my perspective on it. What else have you got for me? 

What’s your vision five years from now? 

My vision five years from now always shifts. Five years from now, I want to own a very big gym and I want to have my entire team in the warehouse section of it. I want to own 30 companies. It’s a start to where I want to be. I also want to work very closely with a massive nonprofit and maybe even my own nonprofit. I want to give back to people around the world, homeless people and then also mental illnesses. People that are going through a tough time, depression, anxiety and suicidal thoughts. Also in five years, we’d love to start building parks around the world. That’s one of the things. Also in five years, I want to have already spoken in front of 20,000 to 25,000 people. I also would love to be settling down and get married or with the woman that I love, getting ready for marriage. I want to have multiple houses. I want to have a house in LA. I want to have a house in Florida. 

I want to have a house in New York. I want to have a house here in Colorado. I want to have a house in Sydney, Australia. I want to have all those as investment properties. Not just a house, but there are people that live there and be able to take all this money that I am making and put it into helping people left and right. I have a lot of things that I want to do and a lot of things that I don’t even talk about. There are more things to this. I want to transform the world. That’s my motivation. I cannot stop. I won’t stop. I can stop whenever I want. I won’t stop until this world is transformed. There’s so much shit that’s corrupt. 

I want to be able to walk into two countries. I want to walk into a meeting and they’re at war. I want to walk into the meeting and they ask my opinion on it and then they end the war. That’s what I want. The day I stop is the day I die. That’s it. Those are my thoughts. A lot of people talk about it. I did this show. I talked about I fucking did it. Someone said that I wasn’t going to release the Creative Fitness Academy in 30 days. I did it. I did it less than that. It’s not about proving people wrong. It’s about creating what I have in my mind. There’s so much and some people can hear this and be like, “This is motivational. How do you do it?” I’m just clear on myself. I’ve embraced my mistakes. I’ve embraced my failures. I’ve embraced my insecurities. I’ve embraced my lack of connection in so many areas. I’ve embraced how cold I’ve been over the years. I’ve embraced my ego. I’ve embraced everything.  

Everything that we plant in our world will be our world. Click To Tweet

Because I’ve embraced my sexuality, I’ve embraced everything and now it creates this clear path to what I’m creating. I don’t have any fog in my life because I’m in a beautiful place. I don’t have this fog. I have annoyances. I have things that come up. I have this health issue. I have that health issue. I have this in our relationship. I miscommunicate here. It hurts, it affects this person, but I acknowledged those things. I embrace those things and I always take responsibility for these things. That’s where the growth comes and that’s why everything’s going to transform the way I want it to. That’s my favorite, that’s what I’ve learned from this guy named Chris Lee and went through a transformational program. Can you take anything from that? 

Be always driven and always hungry and be humble. 

I’m always hungry, never backing down. To me, it’s a waste. What is the word, humble? How does that serve anybody? How does cocky serve anybody? Being humble means you’re not cocky or it’s an ego thing. It’s like, “I’m humble.” Who cares if you’re humble? How about you do what you say you’re going to do and be a man of your word? That’s all it means, a woman or a man of your word. These words are a waste of space, just like you said it. Humble, cocky, this, that, judgment, all this stuff is a waste of energy. Don’t put the words in the world and they won’t be there. Let’s be all these words. These blessed, creative, determination, giving, focused, vulnerable, visionary, hardworking, loving, you’ve got all of them. Energized, grateful, let’s be those words. Let’s represent them and not have to talk about them. Did you enjoy it?  

Yeah. It was pretty good. 

Anything else you want to say to the audience? 

Whatever you want to do in life, make sure that you enjoy it. Don’t do it just to pay the bills or to get by. Make sure you fully embrace it and you fully love what you’re doing. Life is too short to be doing shit that you don’t want to be doing. While we’ve all got to be doing certain things, it’s that overall bigger picture. Give back and help other people. Help the people around you. Try and bring people up and never quit. 

That’s it. There you have it. Stop wasting space and start serving the space around you with all that you have because it’s worth it. You’re worth it and your vision is so bright. I hope you enjoyed this show. Ben, thank you so much for coming through here and sharing your story to inspire others but also to create yourself and to sit here. Also, to acknowledge yourself and to see what you’re creating and take it from a different perspective. I am humbled. I’m excited and happy to have played a role in your life and that’s what CreateU is all about. Thank you for tuning in. Where can they find you?  

You can follow me on Instagram, @BenGreenFitness. 

Ben Green, if you want to work with him, clearly he knows what he’s talking about. Sign up for him. He is a great guy. He shows up and that’s what you want in a coach. We have coaches that come on here all the time. It’s great. You’re going to sign up with any of them. Ben’s a great guy. Check them out, look at his Instagram. Send him a message. Please, I’d love to enjoy a nice read of a review on iTunes. It would be an awesome thing to see five stars especially. That woulbe beautiful. If you have any questions, anything at all, send me a DM. You can also send me a DM on Instagram, @TheBMeyersBen, I appreciate you. Another handshake all the way from the UK. We’ll see you next time. Peace. 

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About Ben Green

CUE 36 | Fitness And CoachingBen Green is a health and fitness professional who works as an in-person and online coach. Ben has helped hundreds of individuals transform their minds and body’s from all over the world.