For many, reaching the American dream is their end goal. It is what makes them get out in the morning and work themselves out. Just like every success story you’ve ever heard, getting to the top isn’t a piece of cake. But if there’s someone who can inspire you to take the first bite, it’s Jordan Staucet, co-owner at LevelOne Distributing. He joins Brendan Meyers to share his inspiring journey to success. Jordan started his career with so much passion and willingness to succeed. Taking the leap and getting into the medical industry, he discovered the beauty of slowing down. By doing so, he learned more about the industry and created relationships, which later on made him closer to the path to success. Jordan wants to inspire everyone to get out of their way a bit and appreciate slowing down because great things take time, and they don’t just happen overnight.
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The American Dream With Jordan Staucet
I am here with a friend of mine in Denver, Colorado. His name is Jordan Staucet. He has an interesting story but also, not so interesting if you were looking at it from a bird’s eye view and thinking about you go to college, you get a 9:00 to 5:00 job, and then you create an opportunity for yourself. It’s almost like the “American Dream” in a sense. That’s what I find most interesting about his story. I wanted to bring him into the show to discuss his shortcomings, his long comings, the things that have developed over the years and how he has found success in the medical industry. That’s what I find to be extremely exciting because the medical industry is something that even myself and society look at, as this is almost already solidified. I can’t come into the medical industry and find success. I can’t be an entrepreneur in the medical field. How is it even possible? Let’s jump right in. Jordan, introduce yourself. Where are you from? Tell us a little bit about your background and let’s get rolling.
What’s going on, everyone? I’m Jordan Staucet. I was born and raised in New York, lived there for twenty years, ended up transferring schools, moved out to Arizona. I was in Arizona for a little bit. After I graduated there, I ended up moving to Denver, Colorado.
What are you doing now in this beautiful State of Denver, Colorado?
I own a spine distributorship and neuromonitoring company.
I love the spine. I have a broken spine myself and I’ve got two herniations in my low spine, so I’m familiar with stem cells, PRP, with platelet lysate. Is that what it’s called?
I don’t remember.
All I know about is the injury side of it. Let’s start from ground zero. People that are reading now are trying to figure their shit out. Maybe they are trying to be entrepreneurs. I’m in the fitness industry. We develop software. One of our applications, I don’t want to say too much but it’s coming out, it’s going to change the game in the health and wellness space. Many people hear about going to college, finding a job, moving up in your job, getting an executive position one day, twenty years down the road or securing your position. Let’s start off with you and how you pivoted out of college. You pivoted out of that workplace. You found a vertical in the medical industry that, I would say, most things are impossible. Where did that discovery come from?
There’s a little bit of a unique story. Coming out of college, as you said, is the next step in life, wondering what you are going to do and what your purpose is. 2010 was a pretty tough year to come out of college. Not a lot of people were looking to hire so I started brainstorming ideas for bringing my resume to life. It wasn’t another piece of paper on someone’s desk. I took it upon myself to go to Office Depot. I printed off 250 copies of my resume. I’ve got a poster board sign. I wrote on that sign, “I don’t want your money. I want a career. A resume is in hand.” I went down at 6:30 in the morning on Speer Boulevard here in the big Business District in Downtown Denver, Colorado.
The next thing you know, cars are stopping at stoplights. I’m handing them out when I can. Fox, CBS, NewsChannel 9 showed up. I had three microphones on the lapel of my suit. I have worn a suit, I dressed nice, I didn’t dress like I was homeless. I gained a lot of attraction. They ran a three-day special on me. I literally had to turn my phone off at one point because they could post my information on their news site. It was 80 job offers and 60 voicemails. It was crazy.
Say it one more time. What did you write on this poster board?
I wrote, “I don’t want your money. I want a career. The resume is in hand.”
What type of people was calling you?When your back is up against the wall and everything, that’s typically when you come up with the best ideas. Click To Tweet
I had everything from six-figure offers to being a painter or a roofer. I don’t think people really understood. They were looking to help. Some people are like, “My husband owns this painting company and he would love to hire you.” I was looking for more than that. From even what I wrote on my sign, I didn’t say, “I want a job or I need a job.” I was very careful with my word choice. I said, “I wanted a career.” I want something that I could sink my teeth into. What was nice as there were a lot of great people. I reached out to everyone and thanked them but I was able to take a fine-tooth comb and go through all those offers and figure out what was going to be best for me.
That is epic. Basically, you came out of college. You pivoted right out of college. You were like, “Let me do something a little bit different. Let me come out here and shock the world a little bit.” You came up with a significant idea. Did you apply for any jobs?
Yes. That’s what triggered me to do this. I was on Monster.com. I don’t know what it was back in 2010 but pretty much all those websites where you can go and submit your resume, they were getting thousands of those a day. I was like, “This wasn’t getting any attraction.” I figured out how to take it outside the box a little bit.
What industry were you trying to or is it many?
At that point, my degree is in Business Marketing with a minor in Communications from Arizona State University. I was looking for something along those lines in that field. It’s a pretty broad degree.
You can work in any place. You’ve got a lot of opportunities, where did you go from there?
From there, there was an oil and gas company that I was looking at, which probably should do but it doesn’t matter. I ended up going with Mercedes-Benz. They offered me a six-figure job. I was 22, 23 years old. I was blinded by the money. I wasn’t looking at the long-term. The oil and gas company wasn’t there at that price but there could have been a long career there with Mercedes. The car industry is a dead-end road with how high you can go with it.
You went to Mercedes and you ended up working there, for how many years?
I was there for about 2.5 years.
Where did you go from there?
From there, I had a repeat client at Mercedes. When you come in and get a car, you are doing their credit application with them. I always thought, “This guy was in the medical field.” At this point in my life, I had a family experience that happened where my mom ended up getting Guillain-Barré disease, which is where your white blood cells attack your central nervous system. She was paralyzed from the neck down. At that point, I started shifting things. I started doing all my own self-learning, self-educating to try to help my family. I wanted to get out of the car industry and get into medicine.
That’s a shift you’ve got to make but there was good news that in a year, she became healthy again?
She has got off her extremities back. It lasted a year. Doctors are telling us that my dad is going to have to wipe her ass for the rest of his life, this and that, it was pretty tough. My parents are still happily married, which I think is very admirable. It was crazy. I played tennis against her the last time I was back home at East visiting her. Everything is well there but it definitely put me on the path that I’m on now.
Let’s expedite this so we can get into some of the knowledge boosters for people to create stuff for themselves. I think a lot of people were held back by society and what society says that, “You can do this, you can do that, you can’t do this,” this is a little bit too hard or you can quit at a certain point, all this stuff you went out there and that’s okay. You took a freaking piece of cardboard. You started handing stuff out, you created a path, you went all the way to medical. Where did you go from there? What type of job did you take?
As you said at the start of this show, it’s not like you can go, jump into medical and get a job there. It’s a very tough industry to get into. It’s pretty much not about what you know. It’s about who knows. One of those types of industries, this gentleman that bought eight cars from me, I know that he owned his own medical company. I didn’t think it would be that ethical to reach out to him as a client of mine and asked for a job. What I did was I went to the Nordstrom Rack, I bought a pair of HUGO BOSS dress shoes, I took one shoe out of the box, I put my resume and cover letter in the box with one shoe and I sent it to his office. The first line in my cover letter said, “In the market nowadays, it’s very difficult to get your foot in the door so I figured I would start with my shoe first.”
That is a gem. You come up with all these ideas. What came from that?
His assistant calls me in for an interview. I walk in there and it’s hilarious. It’s like he saw a ghost. He was like, “What is my car salesman doing at my office?” I’m like, “No, I’m the one that sent you the shoe.” He was like, “Jordan, I’ve got eight cars from you. Why didn’t you pick up the phone, call me and tell me that you are interested? I would have figured something out for you. You are great. I would love to hire you.” One of those things where I was like, “I didn’t want to take it. You are a client of mine. I’m not going to ask for a handout.” I figured out to get a little creative. Anyway, that’s how I’ve got into the medical field.
He owns his own neuromonitoring company. He hired me on there. I have to do some extensive training to get brought up to speed and then started doing some business development for him, which ended up taking me out to Newport Beach, California, which is where my territory was. Ended out jumping on board with a company called Globus Medical. They are one of the biggest spine companies in the world publicly traded. From there, that’s where I started to learn that everyone in the medical field is pretty narrow-minded in medical, where I came from more of a business sense and thought a little bit differently than everyone else, which is what has led me into my purpose and me starting two companies on my own.
That’s a lot to take in. One thing that you said I found very interesting that people can relate to is it’s almost like you created these opportunities in your mind but you didn’t create them. You initiated them and you went through with them whether it was a shoe idea or on the street doing something. You created these opportunities for yourself. For the majority of people that are reading, I want to tell you that a lot of the creative juices that are flowing through your body and the gut feelings that are coming up like, “Talk to that person there, go to that event, move across the country or go stand on the side of the road with a piece of cardboard in a suit,” they were great ideas. They will yield incredible results. I feel like you already make yourself the 1% of success because you, at the end of the day, go with what your guts are telling you. What do most people do? They were like, “Nah.”
You’ve got to follow through with it. It’s definitely one of those things where when your back is up against the wall and everything, that’s typically when you come up with some of the best ideas. I know there are a lot of people out there, whether in the hospital industry. There are a lot of people who are losing their jobs. That sucks. To those people that are in a tough position, that is when your mind thinks the worst. When you are wondering, “How am I going to make my next rent payment, my mortgage payment or my car payment,” whatever it may be, you are going to figure it out. Your body will figure it out. It will not let you fail.
There’s one thing that I live by and it is, “Everyone’s intuition is 100% right.” One day, I want to want to speak in front of 50,000 people and say that fucking line, “Your intuition is right.” If you think someone likes you, they most likely like you. If you think someone hates you, most likely, they might not like you. At the end of the day, if what you are saying is go. More times than not, it’s going to work in your favor. Even if you think it’s not working in your favor, it’s most likely still working in your favor because every experience is a favor towards your overall life and growth. When you make this leap and you go from working for a publicly traded company, I’m sure you are doing a lot of work for them. How did you make that leap? When did you make that leap? When did you feel, “Let me go start my own business in the medical field when I know it’s going to be tough but I’m going to make it happen regardless.”
I was definitely working my ass off. In the industry, you are surrounded by a lot of successful people that are making more money than you, driving nicer cars than you but you are putting in more work than them because you are low man on the totem pole and you don’t have the surgeon relationships and the hospital connections that they do. That was very tough for me because I have always been a strong and high achiever at anything I have done. Whenever it comes to sales, I have always been in the top percentile. It was a very tough industry for me to sit there and swallow my pride on some of these things and put my head down and keep grinding, even though I wasn’t seeing a lot of the benefits from it, monetarily and a lot of things. It’s one of those things where everyone is always wondering what their purpose is. I’m like, “Why does everyone keep making this small? How is everyone keep doing this or doing that? Why isn’t this happening to me?”
Have you ever thought like that? Have you ever played the victim in your life?
Yeah. I have sat there. I’ve got down on myself. You have to learn how to pick yourself back up. As you said, “Create these things in your mind that you are going to be successful and strive.” I guess the biggest thing I would have to say is, at the end of the day, and things don’t happen overnight, they are not going to get handed to you. I didn’t realize that all these people who were ahead of me had 7 to 10 years of experience in the industry. That’s why they were in the position they were in, where I wanted it now.The fastest road you take sometimes isn’t the best way to get there. Click To Tweet
It got you somewhere.
It did get me somewhere, which was nice but as I said, it took that time and then things really made a turn for me. I started slowing down a little bit instead of trying to rush, get everything done, get in and get out. I slowed down. I started talking to people in the hospital, getting to know people better, building those relationships and building this empire slowly underneath the people that I was working for. Eventually, taking that from them and bringing it on board with the companies that I started. Talking about planting seeds, this was something that I had to farm and grow. When it came time to make the switch, I needed strong commitments from surgeons the hospitals because I signed a one-year non-compete with Globus Medical. It screwed up that you go work for these companies but if you want to do something to better yourself, they slip the handcuffs on you and say, “You are not allowed to talk to Dr. So-and-so or this person or that person. You can’t step foot in this hospital or else, we are going to hit you with a lawsuit and you can’t do that for a year.” What do you do for a year?
If you were trained, they taught you and brought a lot of networking to you, I do see it as being fair. It’s a fair share. Everyone has their own perspective. However, I know a lot of execs in big companies. I know that a lot of them don’t want to see their best employees go and create something for themselves that they know is going to be effective. They know how great of an employee they are or leader they are, that what they can grow into can create whatever.
It could be business out of their pocket. Trust me, my employees now, they signed a one-year non-compete too.
I feel like everybody has the opportunity to create similar success. There are so many fish in the pond, whether big or small, that everybody can find success with. I will give you an example. I went to a friend and I was like, “I would love to build a gym next door to you.” If he’s reading this, it is what it is. He had a gym. I looked at it as so many networking possibilities, the opportunities we could build together. I know that I have a big platform and following. I knew that the gym was going to be super successful on my end but maybe he felt like there was a competition or whatever it is. “Let’s work together, let’s have each gym do what it’s going to do. You have your vision for your gym, I have a vision for my gym and we are going to make it work in the way that we want to make it work.” He had the choice of saying yes or no. He said, “No, I don’t think it’s a good idea for my business.”
The way that I look at that with non-competes and all this stuff is the relationship with your clients. It’s the relationship that you have with your employees, your independent contractors and your team, anyone around you that matters. If you having shitty relationships and you aren’t trying to see these people and these other companies grow around you, you are going to want to have a non-compete because you are not very nice to these other people. I know that you are not like that. You are very supportive, you help people grow and that’s your goal. You are a charismatic guy, you are not like, “I’m going to fuck everybody.” It’s the point of competition is not even really competition. Competition is, from what I see, an opportunity for you to make more money and build more relationships. You have created a couple of businesses from all this competition that you have gone through. Now you are finding success, are you worried about your competition at this point?
It’s because I do things so much more different than they do.
You don’t even have to talk about that. It’s more so about you.
For me, as I said, that story I told before about my family. When I go into the operating room, I look at every patient as if it was my mom lying there on the table. That’s what separates me from a lot of people in the medical industry that are doing medical device sales and things like that because they are going in wondering how much hardware can I put in this patient’s body to make my paycheck bigger or hit quota or whatever it may be where I’m going in thinking, “Let me look at the pathology. Let me see what’s wrong with this patient. What’s best for them?” Money comes. I don’t even think of the dollar amount of what I’m using. I think about what’s best for the patient. My surgeons see that and I think that’s why I’m growing extremely fast and gaining a lot of business and traction because they can truly tell that I care and I’m not some other money-hungry rep that’s in the room. I take pride in it. They like that feedback and that input.
Really quick before we continue, what businesses do you run and what do you do?
I have a spine distributorship. I have my own neuromonitoring company.
What does that mean for each?
In spine distributorship, I’m like a sports agent. Let’s say the spine surgeon or neurosurgeon is Tiger Woods, I represent my spine lines of the hardware that I carry, let’s say, Nike, Adidas, Titleist, TaylorMade. Those companies want my relationships with those surgeons. They want my surgeon to use what they have. My surgeon and I will sit down and see what fits best into their practice. From there, we will go back, negotiate with the company on what works best and make sure that they are on contract with the hospital for pricing and things like that they can bill. That’s pretty much how that works.
Once we figured out the company that we want to use, we will make sure it’s sterile wrapped for surgery. We will use that hardware. That’s the spine distributorship business that I have. The neuromonitoring business, it’s funny I’ve got into that because when you do spine surgery, you have neuromonitoring. Neuromonitoring is they monitor the central nervous system during spine surgery to make sure that the patient doesn’t end up paralyzed. Now, when the technology has gone, these spine surgeons are doing surgery through the diameter of a tube that’s the size of a quarter. Before, they used to filet someone’s back open and they could see everything. You didn’t really need neuromonitoring because you can see all the exiting nerve roots. While when you are doing minimally invasive surgery and you are coming through a tube, you can’t see very well. When you are doing the neuromonitoring, there’s someone in the corner that’s telling you, “The doctor says to be careful in this nerve.” They can tell you before something bad happens.
I would rather you cut me open.
At this point, these guys know what they are doing. It’s like having another guardian angel in the room. It’s the way that I look at it. That’s how I found out. I always wondered I’m like, “Who’s that in the corner that’s always on their laptop?” They were like, “That’s a neuromonitoring rep.” I started doing my research on neuromonitoring stuff. It’s like, “If I already have the surgeon using my hardware, why don’t I tell them to use my neuromonitoring?” That’s what triggered starting a neuromonitoring business because they go hand-in-hand. If I land one contractor, one deal, I’m landing two at the same time because I’m telling them also to use another business of mine.
You basically hustled but you also were very educational. You took an educational approach. You learned from people and then you went in almost became your own teacher to other people, then you started creating these paths for yourself to find the success that you have in the medical industry. What would you say has been the one thing that has expedited or brought this efficient route or path to success for you? What’s the one thing that you would say? A lot of people that are reading are like, “This is badass. This is the American dream.” Honestly, this sounds like an American dream. You created your own company, your own small business out of the path of fucking putting yourself out there. What do you get for us?
What propelled me through that is like I said, I had to slow down a little bit. When I was younger, it’s always, you want things now and now, you are always trying to figure out the fastest way there. That’s where people need to learn that the fastest road you can take sometimes isn’t the best way to get there. By me slowing down and taking the time to create these relationships and everything, it got to that point where I once set myself up to go start these businesses, without even knowing it. I had already set myself up for success because when I had to reach out for a favor, make phone calls and everything, my calls were being answered. I was getting through to who I needed to talk to. I’m meeting with C-Suite executives at hospitals and stuff like that. There are normally 3 or 4 gatekeepers there that are preventing you from even getting lunch or a meeting where I had to work around on that because that whole time of me slowing down and getting to know people, putting in that time and effort, it took longer to get there. Now, I’m starting two companies. It’s definitely helped me have some early success in everything.
That was a fucking nugget, slow down and trust the process. I always say this if I’m ever on a podcast, anywhere. I say, “I don’t know the business as much as people may think I know the business. I know people and psychology is psychology.” There’s no secret sauce to it. When you create an ad, it’s based on psychology. When you are developing a business, it’s based on psychology. What their wants or their needs? What are you fulfilling for other people? When you are speaking to someone, it’s communication. That’s psychology. If you understand people, you will have a successful business.
This is what I’m hearing. When you build those relationships and you have slowed down with those relationships, that’s where, in the end, they blossom into something very beautiful and filled with an opportunity. It’s like a fucking sunflower. All the little bees want to come in and hang out in a little sunflower because it’s so freaking successful. There are so much stuff happening, there are many cool things and it comes from literally yourself feeling empowered, staying consistent, staying true to who you are and caring for people. When you communicate all of that stuff with someone in front of you with your network, it yields results and that’s a success. Did I get it right?
Relationships and success, we talked about a lot. We talked about your street corner thing, the shoe in the box, your mom and the things that bootstrapped you to success. Is there anything that you feel like you were missing on the table that has got you to where you are that allows you to live the life that you live that you haven’t discussed yet?
Not necessarily. My end goal, as you were saying, is that one day you want to give your quote in front of 50,000 people. One day for me, I want to invent something. That’s the biggest thing. I think I have a big opportunity by being in the operating room every day. How many people are in the operating room every day? I’m constantly looking around. It’s insane. It means someone has invented these little clips that go around the wheels of a C-arm, which is what you take X-rays with because all the wires on the ground were preventing the wheel from rolling and it would stop it. It would cause a delay in surgery. Someone almost looks like a roll of duct tape that snaps around the wheel and that roll of duct tape pushes all the wires out of the way. It’s like, “This person is sitting on a beach somewhere. They are retired. It’s one of those things I keep a notepad next to my bed when I go to bed at night.” I’m always constantly writing down ideas. I even read something about your idea muscle which is funny because you are into fitness. When you go to the gym, let’s say you were bench pressing.Things don’t happen overnight. They’re not just going to get handed to you. Click To Tweet
Natural or unnatural?
That’s all I like.
You get to that 7th, 8th rep and you want to give up but it’s not until that 9th or 10th rep that you were straining your muscle and it’s growing. That’s where a lot of people stop. With ideas, if you can write down ten ideas in one day, it’s going to eat your idea muscle that grows in your mind. If you stop at idea 7 or 8, you are not pushing your brain hard enough.
You are always going to be at 70% or 80%. I fucking love that. Your one RM of life is finishing the ideas that are in front of you.
These ideas could be whatever. It could be how to make a carwash more efficient or whatever.
This has been a cool show.
I appreciate you having me.
It’s a unique story and it’s almost as if society has got away from the American dream. I say the American dream because that’s what we grew up in. Especially with you and me, we were pretty close in age. That’s the stuff that we heard about. It wasn’t so much about being the owner of a massive company when we were younger. It was having a small business one day would be cool. Also, working for a 9:00 to 5:00 or being successful having a family would be awesome. The American dream has evolved into bypass a 9:00 to 5:00 to be an entrepreneur and develop your own small business. You can do this online or in person. More people are moving online.
When people are afraid about doing this, it’s allowing for the 1% to move that much closer to their own dreams. This American dream, you are showing forth, this is you. Jordan has done it. You are going to continue to do it and your overall goal, which will yield you a lot of financial gains. It’s to be innovative. It’s to create something so different, unique and new to this world that will create impact. I feel like that’s the American dream. I freaking love it. Is there anything else that you want to say because I’m pumped? Now, I want to do a couple of shows on my own and talk about shit but I’m motivated because we don’t come across people that are doing this type of stuff. Social media consumes us. We think that we have to do this way, do it that way, not this, not that or that’s a little bit too much. There are some coal on the ground. I can’t walk across the coal. My feet are going to burn off but in reality, it’s going to hurt a little bit.
You hit the nail on the head right there. People need to get out of their own way a little bit. You can’t listen to what everyone is saying. You have to think a little bit for yourself and figure out what’s best for you. If you keep listening to what society has to say and stuff, it’s never going to work.
It keeps you in a box. It’s not even that big of a box. If I want to be in a box, I’m going to have a big fucking box to tell you that. It’s going to be as big as the fucking world. Thank you so much for coming on here.
As I said, I have never done one of these before so I was a little nervous coming into this but it has been a pleasure. I’m glad to see everything is going well for you. I would love to surround myself with people. That’s the other thing too. You surround yourself with some motivated people and it’s going to get you to keep propelling yourself. I enjoy you taking the time out of your day to sit down and do this with me. It has been great.
It takes two to tango. Anyways, where can I find you on Instagram if they want to connect with you? Anything that you want to sell? Anything that you have to offer?
I don’t. My companies are pretty straightforward. They are medical. If someone knows a spine surgeon or something, feel free to reach out to me. My Instagram handle is, @J_Staucet.
Jordan, thanks for coming on here. Hopefully, you gain some wisdom or some knowledge from this show. It’s something very relatable. With everything that’s happening in society, it’s 2021, it’s a fucking shit show. Bitcoin is becoming the currency that we can utilize. You have COVID flying around which you went through it and that knocked you off. Now, you are working back to it. I don’t want to get into that too much. I wanted to tell everyone that’s reading if you are struggling and you feel alone during 2021, know you are not alone. I struggle, I’m sure Jordan struggles, I have anxiety, I am super stressed very often but some of the things that I do every single morning are I meditate, I do yoga and I take a bath. I take a bath with Epsom salt and also one of those little bath bombs and essential oils. That’s my send-in for the morning, relaxation towards my send-in.
That’s something that can help you and also learning and practicing meditation is very important, just breathing. Remember, we were all breathing but when you can breathe, zone in, focus on your breathing and make it very slow and controlled, it helps you a lot, physically and mentally. It can help you empower through a lot of obstacles in your life. Remember that. One last time, Jordan, thanks so much for coming on here. Check him out on Instagram. Check him out on everything.
If you are a fitness coach or in the health and wellness space, CreateU has developed one of the most powerful software online and we are proud of it. We are working in gyms to provide it, big corporations, Fortune 500 companies, all the way down to coaches and trainers. If you want to expedite the process for anyone you are working with and you want to bring more efficiency, more knowledge and a better client relationship to anyone you are working with and you are in the fitness industry, reach out to me, @TheBMeyers on Instagram and we will get in contact. I can’t say too much because that’s a type of software I like to keep it under the radar a little bit. Anyways, I’m Brendan. This is The CreateU Experience. Jordan, thanks so much for joining us. We will see you at the next one. Peace.
About Jordan Staucet
After several years working within the medical device industry, Founder (Jordan) of LevelOne Distributing was created with the goal to collaborate directly with surgeons to deliver the highest quality products to provide innovative surgical solutions to improve the quality of life of patients with back and neck pain, degenerative disc conditions, spine deformities and injuries due to trauma in the Denver Metro area. Jordan’s attitude towards others whether they are customers, co-workers, or strangers is to provide them with an interaction that exceeds their expectations and improves their experience.