Success stories come with their own twists and turns. Sometimes, where we thought we’d find success is not where it ends up to be. Brendan shares his own story of how he went from being a college student to having one million followers on social media. He takes us into that journey of realizing where his passions really are and how he moved against the grain and kept on with it. As he gained momentum online, Brendan shows how he was able to manage it all and succeed, proving that life gives you opportunities to grow. All you got to do is ask.
Review this podcast on iTunes using this link — http://www.createuagency.com/podcast-giveaway — and receive 7 FREE gifts —
Listen to the podcast here:
How I Went From A College Student To 1 Million Followers
From College Life
What I want to talk about is my story of how I went from a college student to one million followers. This is a unique story because I don’t believe many people can tell a story like this, but it does relate to other people and the way they have come up, whether it’s business or finding a perfect person for them in a relationship or whatever, anything. We always have something that the opposing eye is magical, but to ourselves we’re like, “I could see how it happened because of the work that I put in the consistency.” My story from going from college to going and attacking social media. It all started when I was playing football at Florida Atlantic University. It was a very unique situation because originally going out of high school, I’m supposed to be going to Vanderbilt. I had an opportunity to play there. I suffered a severe concussion, went through post-concussive syndrome for the next eight months until I eventually walked on at Florida Atlantic University. My scholarship was revoked in a way because new coaching staff came to Vanderbilt and the whole shebang.
I walked on FAU, one of the places I actually did not want to go to. I’m going to be very brutally honest with that. It was too close to my family. It was too close to my parents. I wanted to go as far as possible and experience something on my own completely. I felt like I missed out on that opportunity for college. Yes and no. I eventually moved to California. When I was playing football, I started falling out of love with the sport. Although, I was making my way up on the depth chart and I was actually going into the University of Florida Gators game as the starter from where I left off, where I quit playing the game of football in college. My dream was always to play in the NFL. My dream was always to be the big guy that everyone doubted and went out there and fucking made it happen. When it came time in college that I knew I want it to hang up the cleats, it was tough. I didn’t know where I wanted to go. I didn’t know what I was going to do next or how I was going to do it. I knew I wanted to be a strength and conditioning coach or something that had to do with training. I simply went into my coach’s office and I quit. He told me to turn around. He said, “Remember who you could have been.”
On the first string was me, Brendan Meyers. That was going into the First University of Florida game. That was during fall camp and we had a little bit more time before the actual University of Florida and playing at the Gators that year, but it was still that point. He said to me, “I know you’re going to be successful and if this is the choice that you want and you’re making, then I’m all behind it. Remember who you could have been and the all-star that you’re working towards if that’s who you truly want to be.” I walked out of the office with not even a shrug, not even a feeling of anything. I was like, “That’s cool. I appreciate it. Thanks, Coach Sims. Thanks for everything and I’ll see you later. I’ll catch you later.” After that first week, I started freaking out. I was like, “What did I do? I want to play. What is happening?” I ended up going and emailing about 150 colleges, ended up going to North Carolina A&T on a scholarship. I drove all the way up there for twelve and a half hours. I was sitting in my dorm room about a week after I was there and the coaches said, “You need to come to the office to sign your paperwork for the scholarship.”
It was Division I-AA. It was a very good school. I simply said, “No thanks. I’m going home.” On my way home, they called me and they’re like, “You came all the way up here. You started playing football at FAU and now you’re literally going home? Seriously, we had a whole game plan. You were going to be one of our leading receivers.” I said, “I don’t want to do this anymore.” I literally fell out of love with the game. Sometimes we go through these relapses in our lives, whether it’s a relationship or anything. Even someone, let’s say a relationship that a girl that we’re dating or a guy that we’re dating and you’re like, “I miss that person. I can’t believe I broke up with them.” When you get back with them and you’re like, “This is the reason why I broke up with them.” That was the same thing for football for me. I ended up going home and I was sitting at my computer one day and I was like, “What am I going to do?” I have no clue what to do. All I know is that I love fitness. I love working out and I love doing all this stuff.If you do not keep going, you’ll never find out what is next. Click To Tweet
I kept on training for some reason. It’s almost as if like I wanted to go play in the NFL or something. I was just trying to hold on. I remembered one of my best friends is named Jimmy Shipley. We actually met. I was a major league gamer at a point playing Halo 2 and Halo 3. We met during that time and we spent so much time together. I remember going to Sal’s Pizzeria with him. He’s a close friend of mine. Right before he went into the Air Force, he’s been in the Air Force for many years, we were in my room during summer conditioning for football at FAU, Florida Atlantic University. We started doing these front levers, back levers and hanging from these pull up bars. If you have no clue what I’m talking about, it’s calisthenics. We started hanging from these pull up bars in my room and it was like a way of expressing our strength and stuff, but we couldn’t because it was way too hard. We used to call ourselves, we joke around, the Boynton Barstarzz. If you guys don’t know who Barstarzz is, go ahead and go on YouTube and look them up. They’re all calisthenics athletes. They do all body weight training. They do crazy stuff like 360s and handstands and all this stuff.
When I was trying to do that, I remembered sitting at the computer about that time when I called myself the Boynton Barstarzz. I decided to get up and I went to the park to do a muscle up. I was like, “I’ve always wanted to do a muscle up. I’m going to try one.” I went to go do a muscle up and I slipped on the first one. I remember, it’s so funny. There were wood chips and I fell on my back. It was so embarrassing. I went back up and I completed a muscle up and I was like, “I can do some of this stuff.” I started working at it again and again and I put everything I had into it. Soon enough, I fell in love with my training and the way I could move my body at 200 pounds, bodyweight training only. I was doing a human flagpole. I don’t know if you’ve ever heard of that. You hang and pull sideways, those sorts of things. It was empowering. I felt like I found something. This is my calling, this is it. I know this is it. As I pursued that, I started to train people. As I was training people, I went from valet and I was working at Dick’s Sporting Goods. I started training people. My brother opened up a gym. I was like, “I’m opening up a gym.” I really never opened up a gym. That was my brother’s gym.
It was an insecurity of mine. I’ve always wanted a gym. I saw big potential and I started looking up people like Bar Brothers and Barstarzz and all of these different athletes that were doing bodyweight training and I could see it. It was on the up and up. I saw it. I could feel it. What I started to do was do some research. Research, social media research, Facebook pages, because back then it was when Facebook Pages were blowing up. Each of these pages had one million followers or 150,000 followers or 250,000 followers or 400,000. They were posting and they were all ran by people from India. They were all ran from people that were foreign. They were posting because they really enjoyed fitness and they were making a lot of money from it. As I started developing my YouTube, it was failing. I built a business called Awkward Society. I failed. I was blogging every single day. It failed. I learned how to create a website. It failed. It was never-ending. I felt like if I didn’t keep on going that I would have never found out what was next.
A little inside story about and disclaimer. Everything that I do is from good intention and I want to make sure everyone understands that. I always thought that manipulation was an okay thing. It wasn’t ever manipulation. It was always strategy. Sometimes we get that confused. What is strategy and what is manipulation? Manipulation is coming from a bad place. It’s coming from, “I’m going to manipulate this person so I can get exactly what I want.” It’s an egocentric base or foundation. When you talk about strategy and progression, that’s a whole different story. Strategy is, “I want to get to where I want to go for the greater good.” Whether that is for you or if it is for people around you, whatever it is, strategy is putting things in play, putting structure in play and working towards that end goal. I think maybe manipulation and strategy are different words. I don’t like to misconstrue those, but I thought for the longest time I was manipulating. In all honesty, I wasn’t. This is exactly what happened.
I started my YouTube, I was getting a little bit more followers and I started editing. What I would do is I’ll take other people’s stuff and I would edit all of it, put it together and people would be like, “That’s cool editing.” I also remember and this scarred me, is whenever I edited too much. I was trying to do all this stuff and it got 8,000 views and I was like, “This is insane.” All the people were like, “This is way too much editing. You need to chill. I don’t want to watch this stuff.” It opened up my eyes even more. Each time I heard something or critique, I would go in and make some changes, transformed from it immediately. I would go and edit more and more videos. As I became more friends with all these Facebook guys, I’m not going to go into an explanation of how I got in contact with all of them, I developed my own page.
It was called Fitness Motivation. I got in with all of these guys from India, started paying for shout-outs like $5 here to build my fitness motivation page. As I developed that, I then created my Brendan Meyers Facebook page. As I was building my Fitness Motivation page, I got up to about 150,000, I started to trickle people over to my Brendan Myers page. I did it in a way where it wasn’t overwhelming and people really still enjoyed my stuff and how I was moving everybody over. Slowly but surely, people started to recognize my name and they’re like, “Who is this guy? He’s everywhere.” I would get deals with this guy and this guy. It was $5 a piece because I was good friends with all these peeps that were growing these pages.
When I would spend $5, I would get 5,000 followers. It was mind-blowing at how pure everything was working. My strategy was working perfectly. One day I decided to go down to Miami and I remember Bar Brothers, Dusan and Lazar. I look at them as friends and maybe I’m closer with Dusan. I’m not as close with Lazar anymore. When I think of them, it’s like I gained so much inspiration from them and I still do. I think they’re very motivating. I think what they have is so unique. They have something called Bar Brothers where everyone wants to follow them. They want to listen to everything. There’s #BarBrothers everywhere. They’re just die hard. As I started to learn more about them, I saw all that potential in not only our relationship, but a potential opportunity with us collaborating in the future and then also for me to grow my social.
I went down to Miami one time and pretended like I didn’t know who they were. I was in a perfect place, perfect time. I eventually told them, “I knew who you guys were.” I got introduced to them because they were visiting from Washington, DC and I started to develop a friendship. From that friendship, I ended up going to Washington, DC at one point and I was like, “You guys want to film a video from my channel?” We filmed the video and then they ended up releasing it on their Facebook page and they had a lot of followers. It was like everything was working so perfectly across the board. My Fitness Motivation page, I was sending people. I started blogging even more and a little bit more people were going to look. My personal Facebook page, people were wanting to look. I didn’t have Instagram for the longest time actually. Everything was working. It was all flooding to my Facebook page.You have the potential to grow. All you got to do is ask for support. Click To Tweet
Slowly but surely, actually pretty rapidly, I was growing at a rate that I can never explain to anyone. I’m talking about 100,000 a month, 150,000 a month, and I grew to one million in six months. That’s right, one million people in six months. It’s because I was strategic. Everything that I posted was so consistent. Everything that I posted was relatable. I was doing everything I could and more. On top of that, I was flooding everybody to my YouTube.
Then Attacking Social Media
My YouTube has 820,000 and then I was also releasing programs. I was developing that business. As I grew and grew, I saw more and more potential and opportunity to do other things. I started to create my following on different platforms as separate people. I didn’t want the same exact following over my YouTube. I didn’t want the same exact falling over on my Instagram. I didn’t want the same exact falling on my Twitter.
Twitter, I’m not going to lie, I gave up on. I went to about 16,500 and obviously, it’s a lot harder to get followers there, but I grew 13,000 in a week. It was a quick bump but it took time, it took energy in and I didn’t have the time or energy as a single person to complete that. The main point of all of this is being strategic, putting in structures and not being afraid to ask for support and ask for anything. Even if that’s a shout-out or anything, go and talk to people. You’d be so surprised at how many others would love to help you. They want to help you with your business. They want to help you with your personal growth. They want to help you with your relationships. They want to help you get a ride to the airport. It’s so surprising to me because where I come from in Florida, it’s not really like that. The majority of people don’t like to help each other because they’re all out for themselves. It upsets me that I’m saying it that way and I’m sure that some friends are reading right now back from home and they’re like, “That’s fucked up.” It is true and that’s the fact.
In many parts of Florida from my experience, and this is my experience in my opinion of it, is that I don’t know if it’s the weather or the diversity, I have no clue. What I do know is that they’re worrying about themselves. I don’t know if that’s the rest of the world. From my experience, it is not. I’ve been to Australia, Israel, so many places in Texas, Tennessee, New York, New Jersey, DC, Philadelphia, Miami, LA, Colorado, up and down in Nevada, all these different places. Even in Ohio, I felt like people cared a little bit more about your well-being. When I was always in Florida, I felt like people didn’t care so much about my well-being. Honestly, I think it does have a lot to do with the environment, the weather and how bipolar that is. When it’s raining one second and it’s humid as hell the next and there’s no real winter. I actually think that has an effect on the way people live and how people act, especially if people are not big on self-growth. I don’t think Florida is massive on self-growth. That’s my opinion. I believe like LA, you think of people that want to grow, the majority go to LA or New York.
You don’t hear people, “I’m going to grow a little bit more and I’m going to West Palm Beach.” It’s more so retirement. It’s more so laid back, build a family, stay there. That’s not a bad thing. I don’t want to put that out there. My point is that is the strategy and the structure to making it happen no matter what, where your situation is, where you’re living or anything, you can grow and all you’ve got to do is ask for support. That’s all you’ve got to do. That’s the main message here. Strategy. It’s not manipulation. When you’re meeting somebody and you’re looking to grow your following, if it’s coming from a good intention and you care more about the person’s well-being than your own following, then you’re good. If someone tells me, “I don’t want to post this about you.” I’m like, “No problem. I was wondering. It’s totally cool.” I’m not going to get salty. I’m not going to be upset. I’m not going to be pointing fingers, “You’re this person. That represents who you truly are.” No, because I believe truthfully that we’re all coming from the same place, joyful, happy and we want relationship, a connection. I honestly believe that. That’s my thought.
That’s my story of how I went from being an athlete college student to building one million followers on Facebook. That has nothing to do with my Instagram. Wait until I create a Quick Time Friday and explain how I grew my Instagram. You’ll be very surprised. Make sure you go on Instagram. I’m always posting. I’m going from a never attempting bodybuilding and even before that, never attempting boxing. I keep on going through stuff to see how far my body can go and what I’m capable of doing. I want to become a student of all sports in all ways of being, to be honest, and ways of everything. I want to learn how to DJ better. I want to be a better cook. I want all this stuff. It’s really fascinating to me. I’m going through a full journey onstage on October 5th of 2019. I’m super excited on where that leads me.
Definitely tune in to Instagram, @TheBMeyers and also my YouTube whenever you want. I appreciate you so much. Thanks for tuning in for another episode. Remember, if you’re new here and you’ve not reviewed the podcast yet, go ahead to the link in the description on my YouTube videos and you can click and get seven free gifts from me. It comes with meal plans. It comes with the whole shebang: how to start your business, the checklist, a grocery list, my Shred Fast Program. I give you a lot of stuff. Honestly, it’s $200 worth of stuff for absolutely free when you review the podcast on iTunes. Thanks for tuning in for another episode.