Instagram Stories are gaining popularity, with people sharing seconds of their daily lives or promoting something they want to the world. Today, Brendan Meyers tackles how you can capitalize on these short prompts and make your product or cause be known to your target audience. He teaches on how to not make your stories seem to salesy and when it is best to add texts to your image or video. Pick some useful tips here as Brendan briefly shares the do’s and don’ts when making and sharing IG stories.
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Master Instagram Stories (Try this!)
Simple And Effective
If you don’t know, I was a Major League Gamer back in the day. It was seventh grade going into eighth grade. I played Halo 2 and Halo 3. I also played World of Warcraft. A little fun fact about me, but QuickTime Friday, I want to dive right in. I don’t even want to skip a beat. I want you to be in and out reading this so you can incorporate it into your social media. I want to talk about videos, photos, text and using it all, utilizing all of them when you’re on social media and the most important part, stories. I want to dive into stories because stories are coming around everywhere. It’s a way to connect with your audience and to share with intention. Facebook did a great job of incorporating it from the actual Facebook stories, Instagram stories.
Snapchat was the original where they came out. They had these stories and it was amazing. Instagram took it over and Snapchat fell off a little bit. We have TikTok. I wouldn’t be surprised if TikTok does incorporate stories soon enough and that’ll be extremely interesting. A lot of people will migrate even more towards TikTok, especially when they start monetizing or providing ways to monetize on TikTok. If you have not gone to TikTok yet, I’m not too big in TikTok because I know that the Instagram platform for me is enough. I’m not trying to grow my social media crazy, but YouTube as well. YouTube is the number one social media platform in my eyes that can develop a loyal following that understands you.
That’s what texts and stories and all of that is all about. That’s what I want to get into. When you post a story, you’ll notice that let’s say 10, 20 or 500 people view it, it doesn’t matter. A lot of people, when you go through stories, tap through. What catches their attention? This is random. This is not a statistic or anything like that or a fact, but let’s say 50% of people click through and they go as fast as possible. Let’s say 30% then another 30% or 40% of people click through, but they don’t have sound on because let’s say they’re in the car, in school. They shouldn’t be on their phone if they’re in school. Let’s say they’re with friends or at a club or at a family dinner, whatever it is, and they’re going through Instagram. They’re clicking without any sound. You then have the remaining majority which does have audio on, puts audio on and watches the stories but not fully. How do you catch their attention? How do you get someone to say, “Let me turn on my audio?” If they have their audio on, “Let me relate to this a little bit longer,” or “Let me watch the entire stories or the entire duration of the all-day of the stories.”
How do you get somebody to do that? You have to utilize all of it. I suggest hashtags once in a while. Not as much that you need all the time but utilize hashtags like a hashtag that you always use because then people can relate to it. They see it again and again and it feels familiar. What do people do when something’s familiar? They lean in towards it and they want it around them. It’s comfortable for them. Hashtags, utilize them in your stories. It is valuable and sometimes you’re even tagged in the hashtags. You get even more story views and then your social media can grow. Number two, look at the text that you’re putting on the screen. This is important. If you have 30 words on there, it’s going to be hard for people to listen, watch and read. They don’t want to do all three. What people want is a stepping stone to understanding what you’re going to be talking about and if it interests them. What do you do? You summarize what you’re saying in that slide that gets them excited.Be patient with the words you're utilizing. Think about it for a second. Don't post it quickly. Click To Tweet
I’ll give you an example for myself. If I did four-stories, that’s a minute-long story. I was talking about how to increase your bench practice by five pounds every single month or every two weeks. What I would do is over those four slides, the first slide, I would put something like, “Alert, increase bench here.” That way, people know, “This is about increasing my bench here. I’m going to listen and put the sound button on because it’s going to boom. I need to be listening to this. This is important stuff.” The second slide, depending on what I’m saying in that slide, I’ll summarize and I’d be like “Five pounds every two weeks. Big ups or #BigUps.” Something that people could relate to in the third one.
In the fourth one, I would summarize it, you can do it whatever and I would even give a call to action if I want to send them to a video. If I want to send them somewhere, I will send them there. Many times, I want to throw this in here. We miss out because we try to throw a call to action all way in the first video. The problem with that is you turn away the majority because it feels salesy. Even if it’s something for free, it still feels salesy. If there’s a Swipe Up or LinkedIn bio, it feels salesy. That’s what everyone does on social media. Rather than a lot of texts, let’s bring it down. Let’s bring it up to five words, that’s it. Summarize each slide. Sometimes I only put one word. Sometimes I put three words. Sometimes I put a big paragraph, but it generally is only a photo because I don’t want to pull their attention with me talking and then to put a bunch of texts.
You have people that are confused or trying to read both. They’re trying to read and listen to you. You don’t want that. You want to pick and choose what you want to utilize. Sometimes I do take a photo and I’ll be a little bit smaller in the photo and it’ll have a feel to it. When you look at the photo, it might be sad or it might be happy. It might be motivational or inspiring, whatever it is. I bring that texture behind the text through the digital, the photo and whatever that looks like. I did one where it was me in a mirror and I was far away, but you could see the vibe was inspiring.
I put a big text box and I explain myself a little bit more on the right-hand side of the screen. When you do these things, people want to read. If there’s big text on one slide, then the next slide, then the third slide on the fourth side, there are many words. That’s when you see the majority peering off and continuing to another story. These are a couple of tips that you can utilize. Stop writing much unless it’s once in a while and it’s a photo. The video summarizes what you’re saying so people can listen. Makes you put that sound on a little emoji and don’t put too much on the screen. I’m talking about GIFs, I’m talking about this emoji and that. They have all of these different logos and icons that you can utilize. Don’t do too much on the screen. Simplify. Everything is much simpler than we make it or the way we make it seem.
Take a step back. Be patient with it. Be patient with the words you’re utilizing. Think about it for a second. Don’t post it quickly and then see what happens if it works for you, great. I know a thing or two. If it doesn’t work for you, look why. Look to see what’s going on with your social and why people aren’t interacting the way that they wouldn’t interact. Ask questions. Put a message box, put a poll. If you don’t know what your consumer is feeling or your audience is feeling, then you’re going to run into these barriers. It’s the consumer who’s going to start creating boundaries for themselves that you can’t get across because you haven’t figured it out. You haven’t asked them the questions.
You keep on digging yourself into a hole because people don’t want to watch or listen to the same stuff that you’re talking about. Figure it out. Try the texting first, one step at a time. If it doesn’t work, ask questions. You should ask questions at any point in time. Hopefully, that helped you a little bit and gave you a little bit more guidance or clarity on something that you may be doing that’s a little bit off, a little bit overwhelming for people. Remember, psychology is much simpler than it seems. We want much simpler things than what we seem to want and it’s that. Try it out for yourself. Hopefully, you enjoyed this QuickTime Friday.
If you have any questions, you can always Instagram DM me @TheBMeyers. You also can go ahead and send questions or send DMs to @CreateU at any point in time if you want to see videos and show us some engagement. I appreciate you showing up on our Instagram. I love hearing what you have to say, good or bad. If you don’t like our product, let me know. Let us know so we can make it even more innovative and better, whatever. If it’s tasting, with affordability, whatever it is, we’re here for you. Thanks for reading another episode of the show. This is your boy B Meyers, also known as BShooks I’m only going to use this for this episode. Maybe another one day. Thanks for tuning in. I’ll see you next time. Peace.